In an era where innovation is constant -- and the digital landscape is ever-evolving -- the next generation entering tech PR faces both exciting opportunities and unique challenges.

The internet is an invention of constant transformation. In its early days, now called Web 1.0, the internet was a wild west of read-only information.

My tech-minded wife wants me to buy a car with the latest technology that automatically puts on the brakes if someone suddenly steps out in front.  And if I’m not up to steering, it will steer by itself.

Putting money into new technologies is an exciting opportunity with the potential to yield strong profits. You help the economy grow and create jobs when you invest in an upcoming business. It's not easy to hit a home run, but if you invest in a successful business, you may see returns anywhere from five to one hundred times your initial investment.

Starting a new business is never easy, but with the help of technology, you can give yourself a better chance for success. Unlike in the past, when businesses had to rely on print ads and word-of-mouth to get customers, today, they use various ways to reach out to potential customers through the web. No entrepreneur should ignore technology trends, which could be the key to success. 

In the two-plus years since the COVID-19 pandemic shifted how we work, learn and live, using technology in moderation has become an ideal of the past for many of us. Endless video calls, a constant stream of emails, a symphony of notifications – our tech follows us everywhere we go.

Advance Armenia Gala on Thursday, March 31, 2022, at The Landmark in Los Angeles, CA. The evening’s keynote speaker is Dr. Noubar Afeyan, Co-Founder of FAST, Founder and CEO of Flagship Pioneering, and Co-Founder and Chairman of Moderna, Inc. 

OK. You need to be of a certain generation to connect the communications and musical dots. If you are struggling, read on and I’ll connect them for you at the end.

Nearly all aspects of our lives rely on technology — and that’s only continued to increase during a global pandemic. Technology powers how we do business, it’s changed how we shop and it delivers instant entertainment.

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need is a different perspective.  Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.

These three tools can do just that.