CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

How Communicators Can Take Proactive Steps to Counter Misinformation and Manage Their Reputation

Amidst this dynamic environment, Media.com empowers communicators to regain control of their reputation, swiftly respond to misinformation, share their stories free from interference, and stay informed about topics of interest.

Read More
Crisis Communications, Digital PR CommPRO Editorial Crisis Communications, Digital PR CommPRO Editorial

Coca-Cola Steps Right into a Racism Debacle

One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act.  Witness the Coca Cola debacle of "sensitivity" training intended to lessen racial tensions in the wake of the Black Lives Matter movement.

Read More