CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Artificial Intelligence
- Asian Matchmaking
- Awards
- Barter & Trade
- Blockchain
- Brand Marketing
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content
- Content Couture
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Investor Rel...
- Corporate Social Respo...
- Crisis Communications
- Crisis Communications ...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
Navigating News in the Age of Snappy Videos on TikTok
As traditional journalism grapples to adapt to this digital revolution, akin to bloggers of the TikTok era, it becomes imperative to scrutinize the implications and potential ramifications of this seismic shift in media consumption.
Exploring Social Video Trends with Insights to Enhance Communicators' Strategies
For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.
Annual Marigold Global Consumer Trends Index Points to Crucial Insights for Communicators
The report delves into attitudes and generational differences concerning personalization, privacy, messaging, advertising, and brand loyalty.
Birnbach Communications Issues Key Media, Business and Tech Predictions for 2024
Birnbach Communications issued its 22nd annual list of top media and marketing trends for the upcoming year.
TikTok and CreatorIQ Unveil Data-Backed Keys to Success for Advertisers
As TikTok continues to shape digital culture, staying informed about these data-backed keys to success will be instrumental for communicators in public relations.
Key Insights from CreatorIQ's Influencer Marketing Trends Report for 2024
CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.
PRophet Revolutionizes PR with Game-Changin AI-Driven Tools
PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.
Barbie, Beyonce, and Taylor Swift Fuel Global Economy in A #SpendingGirlSummer
Tubular Labs reports that three powerful women emerged as economic saviors, igniting a global spending spree and providing a much-needed boost to local economies. Barbie, Beyonce, and Taylor Swift, collectively known as the holy trinity of female empowerment, led the charge in what became known as #SpendingGirlSummer.
Bud Light's Problem Is That It Folded
Bud Light’s mistake was that it folded like wet newspaper the moment critics predictably got together to fling red, transphobic meat at the Anheuser-Busch brewery until some stuck.
Why Brands Must Stay Consistent With Their Brand Story
Surveys have shown that consumers want a brand to take a stand on the various political and social issues that are confronting our nation.
The 13 Biggest Takeaways from the Ragan Social Media Conference
Over the course of three days, ranging from pre-conference to the closing session, new friendships were formed, new insights were gleaned and new ideas bloomed.
The Power of Influence Networks on Career and Company Launches
Networking is paramount in business. For professionals at any stage in their career, who you know matters far more than what.
Find the Right Influencer for Your Campaign
When used effectively, influencer marketing can produce incredible results for brands. The idea is to tap into the engaged communities to share your brand message with a wider audience.
Internal Communicators are the New Influencers
Did you know internal communicators have a super power? It’s that people trust them and the information they share. It’s true, and this fact puts the role of internal communicators as the new influencers in the spotlight. And just like Thor’s hammer has the power of lightning, IC professionals now have power and influence as trusted advisors to leadership.
How To Leverage Micro-Influencers to Boast Your Digital Footprint & Social Media Campaigns
If there is one thing that is consistent when it comes to social media and digital marketing overall, it is change itself will always be inevitable.
Should Social Media Influence Have an Age Limit?
“Act your age”—It’s a demand that flustered parents make of tantrum-throwing teens and that embarrassed teens make of youth-seeking parents. Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers?