CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

How Communicators Can Influence the Conversation on Equity

While the world is still a long way from being at peace, today, September 21, we recognize United Nations International Day of Peace. This carries even deeper significance after what we’ve been through with the COVID-19 pandemic; and true to this, the theme this year is “Recovering better for an equitable and sustainable world.”

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Four Behaviors of a Peacemaking Brand

In one of my favorite commercials, Liberty Mutual spotlighted acts of kindness that inspired others topay the good deeds forward.  Most people want a kinder, gentler world, but in a society awash in antagonism, how many of us think seriously about whether our daily actions encourage peace?

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