CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

That Said with Michael Zeldin Michael Zeldin That Said with Michael Zeldin Michael Zeldin

A Conversation with Dr. Catherine Musemeche, Author, 'Lethal Tides: Mary Sears and the Marine Scientists Who Helped Win World War II'

Join Michael in his conversation with Dr. Catherine Musemeche as they discuss her new book, Lethal Tides: Mary Sears and the Marine Scientists Who Helped Win World War II, which explains how the science of oceanography helped US armed forced prepare for the battles in the Pacific.

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Industry News CommPRO Editorial Industry News CommPRO Editorial

Paramount Media Networks & MTV Entertainment Studios Launches 'Hidden Healers,' a Mental Health Series that Elevates BIPOC Voices and Communities

This World Mental Health Day, Paramount Media Networks & MTV Entertainment Studios (MTVE) introduces Hidden Healers, a digital content series created in partnership with a group of four mental health young leaders to drive mental health actions that honor the heritage of BIPOC communities and cultures.The digital series was created in partnership with the four young leaders who developed and presented the idea at MTVE's first-of-its-kind Mental Health Youth Action Forum hosted at the White House inMay 2022with First Lady Dr.Jill Biden, AmbassadorSusan Rice, U.S. Surgeon General Dr.Vivek MurthyandSelena Gomez. They include:

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Marketing Brian Wallace Marketing Brian Wallace

The Boomer Generational Transfer

By 2045, baby boomers are going to pass on over $70 trillion to the next generations. This is more than three times the current U.S GDP, and its implications on society and its recipients cannot be understated. This was the generation to set the current path of the United States, and as they disappear they have the power to yet again set the course.

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Company Culture CommPRO Editorial Company Culture CommPRO Editorial

Discover Your Leadership Style 

There are many styles of leadership and just as many gurus and books touting which style is the best.

What is a leader? Whether you are taking charge of a small group project, heading up a new team, or running an entire department, you are navigating a leadership role.

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Corporate Insights CommPRO Editorial Corporate Insights CommPRO Editorial

A Star Chamber? Is the 14th Amendment Next?

What makes great societies and religions so strikingly powerful is the slowness with which they change. We may not agree with everything they stand for but we know they are built upon a foundation of beliefs and principles. Solid stone. They do occasionally metamorphosize but usually stop short of revolution and give us time to catch our collective breath.

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Internal Communications CommPRO Editorial Internal Communications CommPRO Editorial

Here’s How to Design Your Communications Tech Stack to Make Your Messages Resonate

A comprehensive internal communications strategy requires you to have the necessary tools to reach and engage your employees. Commonly referred to as a “tech stack,” a term used by developers to describe a collection of programs used to design an application or platform, an internal communicator’s stack pieces of software can help reach employees and measure messaging efforts. These measurement features are an invaluable resource when you are looking to prove the efficacy of your messaging strategies to C-suite members and other high-level executives.

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Comms Tech Andrew Meranus Comms Tech Andrew Meranus

The Art of Balancing Automation and Creativity 

By now, we’ve learned that AI can execute many tasks just as well as humans — if not better. In the process, we’ve also learned that some tasks make more sense for AI to handle than others. Rote jobs like customer service or accounting are ideal for AI, while creative disciplines like designing or writing are a bit more complicated, though still possible to a certain degree. 

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Corporate Insights CommPRO Editorial Corporate Insights CommPRO Editorial

5 Ways to Improve Engagement Through Empathy

This has been an intense and eye opening two years for all of us (to say the least!). Collectively we’ve experienced a concentrated and ceaseless amount of heaviness. Adjusting to this new hybrid world at work while digesting everything else around us has definitely taken a toll on our collective mental wellbeing. According to the Kaiser Family Foundation, more than 30% of American adults have reported symptoms of anxiety or depression recently, up from around 10% before the pandemic. Adapting to a more permanent, new way of living and processing all that has happened is also skyrocketing stress levels across the board. Staying focused –let alone motivated – is an added challenge. Modern managers now have an opportunity and a responsibility to encourage and actively support empathy at work. Leading with empathy not only improves employee engagement, but also supports a much wider and very important cultural shift towards destigmatizing mental health issues, encouraging more authenticity in the workplace. Here’s how managers can start actively engaging empathy to empower their teams and drive change.

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