PR Masters Series Podcast, Episode #78 - Paul Dyer

Paul Dyer is a visionary business-builder, a trusted advisor to the C-suite, and a champion of social media marketing. 

The Stevens Group is pleased to host this podcast, whose mission is to bring to PR, digital/interactive, and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Paul Dyer, CEO of Lippe Taylor.

About Our Guest

Paul Dyer is CEO of Lippe Taylor, PRWeek’s Most Outstanding Midsize Agency for 2021 and 2022.  Paul entered the PR industry as one of the earliest people to make social media marketing his full-time job. He then joined W2O Group (now Real Chemistry), where he built the agency’s analytics and integrated media capabilities. He is credited as one of a small number of people who drove the company’s growth from $18M to $122M in just eight years. He then joined Lippe Taylor as President in 2017 and became CEO in 2020.

At Lippe Taylor, Paul architected an overhaul of the agency’s creative, analytics, and digital capabilities, evolving them to be fully integrated, while maintaining the integrity of the firm’s iconic reputation and excellence in earned media. The agency has grown fivefold under his leadership while producing some of the most awarded campaigns in the industry. Paul continues to be a counselor to senior executives at many Fortune 500 companies while spending much of his time focused on developing the agency’s capabilities and culture.

A graduate of Wash. U. in St. Louis, Paul received his MBA from the McCombs School of Business at the University of Texas and has been named a “15 to Watch” an “Innovator 25” and a “40 under 40”. His book, Friction Fatigue, was a 2021 best seller according to Amazon, USA Today, and The Wall Street Journal. It addresses the failings of Big Advertising and the remaking of the media landscape for the 2020s, providing a roadmap for executives and marketers trying to wean themselves off advertising dependency.