Is Your Campaign Cutting Through the Election Clutter?

Influencer MarketingTodayVlogViewsStrategic Video Communications
Written By Paul Kontonis

Doug Simon, President & CEO, of D S Simon Media offers insights on how public relations pros can cut through the election coverage clutter to get more broadcast coverage for their campaigns.

Doug's VlogViews:How can you make your public relations campaign cut through the election clutter?  I have some PR Xanax for you."You are right to be nervous if the target audience for your campaign are national news outlets like CNN, FOX News, or MSNBC. They are wall to wall politics and election coverage because it is driving ratings.""Where can you go to reach your audience through broadcast television? Answer, local television.""This year in Chicago there is 14 more hours of local TV news than there was last year. It is a growing profit center for stations. These stations know they can not compete with the big three cable outlets in covering the presidential race.""You should stay away the week of a primary in a specific state, other than that it is open opportunity for media coverage."

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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