How to Create Clickable, Shareable and Search-Friendly Content

Digital CommunicationsPublic Relations
Written By Paul Kontonis

Intrado

Today’s consumers spend nearly one-third of their day engaging with digital content, and their attention has become a precious commodity.
What can you do to improve your content and make it perform better? In this e-book, we’ll examine four key activities to help you drive greater success:
  1. Create great content that’s relevant and engaging
  2. Diversify your content strategy with paid, earned, shared, and owned media (PESO)
  3. Optimize your content and rise to the top of search
  4. Make your content shareable

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Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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