Digital Media and Marketing Leaders Headline 2017 IAB Annual Leadership Meeting ‘Publishers & Platforms: What’s Next’

A Commpro News UpdateSunday, the IAB Annual Leadership Meeting kicked off at the Diplomat Beach Resort in Hollywood, Florida.  Over 1,000 digital ad industry executives—publishers, brand marketers, media buyers, and technologists—will be attending the three day conference .  The schedule is filled with a slate of thought-provoking presentations and town hall debates that will help set the 2017 IAB (Interactive Advertising Bureau) agenda. The theme for the conference this year is “Publishers & Platforms: What’s Next?” and will be explored by the biggest names in the industry, providing insights on how content creators and platforms can succeed in a complex media landscape.Industry leaders on the roster include:Imran Khan, Chief Strategy Officer, Snap, Inc., who will talk on how mobile consumption and creativity are at the center of the changing media worldAmanda Richman, President, Starcom USA, who will look at what publishers, agencies, and marketers need to address for success in an addressable futureMarni M. Walden, Executive Vice President and President of Product Innovation and New Businesses, Verizon, who will discuss how the competitive landscape and pace of change is reshaping how companies like Verizon compete for growth“Digital publishers are creating inventive content in mobile, video, and even VR—meeting strong consumer demand and winning the advertising dollars that follow,” said Randall Rothenberg, President and CEO, IAB. “The passionate debates and discussions that will take place at this year’s Annual Leadership Meeting will set the 2017 IAB agenda. These conversations, guided by the observations and insights from the most innovative leaders in interactive media and marketing, will fuel publishers’ businesses in the years to come.”Following the IAB Annual Leadership Meeting, IAB will post highlight videos from the event’s presentations for those who are unable to attend. For more information, visit iab.com/alm.