Café Joyeux Embodies Purpose-Driven Business While Spreading the Message of Inclusion

The opening of this new CAFÉ JOYEUX has enabled the employment of an American team of 19 people, including 14 team members with mental and cognitive disabilities. So, after a two-month pre-opening period, Troy, Rachel, Zach, Peter, Safia, Alyah, Diana, Eli, Gideon, Ismail, Jordan, Malik, Nick, Josh, their managers and supervisors Shray, Sarah, Rashelle, and chefs Angelo and Ariel have joined the joyful adventure. They are welcoming New York guests, cooking, and “serving them from the heart” on March 22, 2024

With 15 thriving locations across France and five cafés in Belgium and Portugal, Café Joyeux has earned global recognition for its innovative approach to inclusivity. Now, as it ventures into the United States, the café's expansion signifies far more than just a new business endeavor—it symbolizes a profound commitment to reshaping societal attitudes toward disability.

The Cafe officially opened in New York City on March 21, World Down Syndrome Day.

“The people in these towers surrounding Café Joyeux in New York City can do more than they think,” according to Yann Bucaille-Lanzerac, co-founder, Café Joyeux.

As co-founders Yann and his wife Lydwine Bucaille express their gratitude to all who have supported Café Joyeux's journey. They envision a future where inclusion becomes the norm rather than the exception. Their dedication to spreading joy and transforming lives inspires individuals and corporations alike to embrace their mission of inclusivity.

At the core of Café Joyeux's mission lies a simple yet impactful vision: to offer meaningful employment opportunities to individuals with intellectual and developmental disabilities. According to Sylvie Giret, US CEO, Café Joyeux, “we are on a mission for inclusion.”

Through vocational training and employment in their restaurants, Café Joyeux empowers these individuals to thrive and contribute to society. Furthermore, the café's profits are reinvested into opening new locations and supporting the ongoing development of its employees, creating a sustainable cycle of empowerment.

A diverse team of 19 individuals, including 14 with mental and cognitive disabilities, enthusiastically welcomed guests on their inaugural day of service. Each team member brings their unique talents and warmth, creating an atmosphere of inclusivity and acceptance.

As patrons enter Café Joyeux, they are greeted by an ambiance of harmony and authenticity. The café's inviting decor, curated by renowned interior designer Sarah Poniatowski in collaboration with Gensler, sets the stage for unforgettable experiences. Meanwhile, the menu, curated by acclaimed chef Thierry Marx, promises culinary delights prepared with care and quality ingredients.

Beyond its role as a culinary destination, Café Joyeux serves as a beacon of hope and inclusion in the heart of New York City. Its presence challenges societal norms and fosters a culture of empathy and understanding, sending a powerful message of acceptance and diversity.

In a fast-paced world, Café Joyeux is a testament to the belief that every individual, regardless of ability, deserves a place at the table. With each sip of freshly brewed coffee, patrons not only support a business but also affirm their belief in the power of inclusion and the beauty of shared humanity.

Fay Shapiro

My background is rooted in business development and education. I am a "connector," driven to deliver results for my colleagues through the sharing of content on topics ranging from blockchain and cryptocurrency to crisis communications, digital marketing and financial communications.

I launched CommPRO.biz, a B2B digital media platform with the mission to become an educational resource for anyone seeking the tools they need to build and promote their message. A successful business needs to be able to tell their story. The content and events offered via CommPRO provide the foundation for their success.

Previous
Previous

PR Masters Series Episode #84 - Muriel Fox on ‘The Women’s Revolution’

Next
Next

Getting Shohei Ohtani Talking Is The Right Move