Black Box No More: Transparent, Efficient, Data-Driven PR Is Here With Hypemachine

For so many clients, the hiring of a PR team is a leap of faith, followed by many, many more such leaps. Whether you’re a startup heading into another funding round or a brand who’s been beloved for years, the process of vetting and getting PR can feel like a black box. Who, what, where, and why your agency is pitching are questions that are sometimes only answered after the fact, or only vaguely answered.

Olga Orda, Founder, Hypemachine

But PR doesn’t need to be a black box, says Hypemachine CEO Olga Orda. “I started Hypemachine because, as a two-time startup founder and former agency SVP at a leading PR agency in New York City, I saw that the agency model was broken for most brands and founders.” 

We sat down with Orda to talk all things Hypemachine.

CommPRO: What makes Hypemachine different from traditional PR firms?

Olga Orda: First of all, we’re transparent. Our Intuitive Dashboard shows you what stories we want to tell, and who we want to tell them to, so clients will never have to wonder what story is being told to whom. We’ll also combine data with our executives’ own personal insights and place them right at clients’ fingertips.

CommPRO: What are some ways Hypemachine is looking to improve efficiency—both in pitching and just in general?

Olga Orda: Using our story asset framework, we identify what material will have the most impact, and where. We’ll assign each client announcement a Story Strength Score, using a mix of data and experience from our network of 60 PR professionals. We’re also setting up our next phase of development, in which our Intuitive Dashboard will also automate all that admin work that junior staffers used to have to do. 

CommPRO: How are you leveraging that network of PR professionals?

Olga Orda: Nobody can be a well-connected expert on everything. We wanted to ensure everyone who works with a client is hyper-focused on their success and able to deliver that success. Our Hypemachine Match looks at our network of PR professionals and decides which executives have the most experience and media relationships relevant to your brand. 

CommPRO: Does this efficiency and expertise come at a big cost?

Olga Orda: Because of our transparency, efficiency, and passion, Hypemachine can offer à la carte PR subscriptions that can be scaled up or down quickly based on client needs. Thus, we provide blue chip PR agency quality results at a fraction of Big Agency fees.