#11 MOST-VIEWED EVENT in 2017: 7 Steps to Building Data-driven Content and Social Strategies

Content IntelligenceEvents
Written By Paul Kontonis

Webinar Overview

Data is essential, but it doesn't have to be difficult.

You know you need to incorporate data into your content and social strategies, but what is the right data to include? How do you turn big data into smart data that you can actually use? And where do you find it without breaking the bank?
Join Jason Falls, Founder & Partner at Conversation Research Institute, and Brandon Andersen, Chief Strategist at Ceralytics, in a 60-minute dive into the data and metrics that make or break great content and social strategies.
By the end of the webinar, you will know:
  • how to use readily available data to make sound decisions about your strategy
  • where to find this data
  • what tools you can use to get this data quickly
  • how to measure your success to prove the value of your efforts to the c-suite
  • and more!

 

Paul Kontonis

Paul is a strategic marketing executive and brand builder that navigates businesses through the ever changing marketing landscape to reach revenue and company M&A targets with 25 years experience. As CMO of Revry, the LGBTQ-first media company, he is a trusted advisor and recognized industry leader who combines his multi-industry experiences in digital media and marketing with proven marketing methodologies that can be transferred to new battles across any industry.

https://www.linkedin.com/in/kontonis/
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