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What Advertising Effectiveness Means to Modern Marketers in a Digital World

CommPRO.biz Editorial Staff

Research market firm Research Now partnered with digital marketers Econsultancy, to create a report investigating how marketers today are measuring their digital advertising campaigns.

Using their expertise in digital advertising validation, Research Now ran a survey with a B2B panel reaching over 2,700 marketing professionals, spanning 9 countries, to get insight into their current measurement and its effectiveness, as well as what they plan to do in the future.

Understand the current state of advertising measurement and gain practical implications to improve campaign performance by downloading the full report.

Experience the interactive Multichannel News Release here