In this one-hour session you’ll hear how true media measurement improves PR decisions. We’ll discuss how to get started if you’re not measuring your exposure or engagement through to making your actions more informed through data.
From data to decisions, how do you measure?
- Deirdre K. Breakenridge, CEO, Pure Performance Communications: Examples of practical measurement to show bottom-line results.
- Rebekah Iliff, Chief Strategy Officer, AirPR; columnist at Forbes, Entrepreneur, Inc.: How to drive PR decisions with data.
- Todd Murphy, Vice President, Universal Information Services: What data to measure?
Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at organizations including the Academy of Nutrition and Dietetics, Blue Star Veterans Network, Hershey’s, JVC, Kraft, PRSA and Marketwired.
Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,” “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”
Breakenridge is an adjunct professor at New York University (NYU), an online instructor for UMASS at Amherst Journalism Department, and she speaks nationally and internationally on the topics of PR, marketing and social media communications. She is a Lynda.com author with a 30-video course on the Fundamentals of Public Relations.
Breakenridge is a member of PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club. She also serves on the Board of the Social Network Association and is working with the founders on the #50Shows Empowering Women Movement giving women a voice and platform through media. Top Rank named Breakenridge among the 25 Women that Rock Social Media and Traackr recognized Breakenridge among the Top Engagers in 2013.
Breakenridge blogs about the changing media landscape and collaborative technology at PR Expanded and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.
Todd Murphy is VP of Universal Information Services, where he specializes in the development of news monitoring and PR measurement solutions. Universal Information Services is a managed services provider for print, broadcast, web, and social media tracking. With interests in business intelligence, process management, and U.S. legislation impacting the media, Todd is positioned to continue the success that Universal has enjoyed for over 100 years.
Dane arrived at AirPR from Critical Mention, where he led marketing efforts and built a digital presence connecting communications professionals to media monitoring solutions. Prior to Critical Mention, Dane worked to evolve brand strategies at the integrated digital ad agency, ethology. With an interest for emerging best practices in local, mobile and analytics, Dane received agency-wide awards. As a team lead, he managed ad budgets for Fortune 500 brands and incorporated new ad technologies through close partnerships and certifications with Google and Microsoft. Beyond AirPR, Dane teaches the next generation of marketing and analytics professionals in graduate and advanced diploma programs at New York University.