What You Can Learn from the Activision Crisis

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Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale.

 Robby Brumberg, Ragan Communications

A worker walkout is perhaps one of the most difficult crises to manage.

It’s one thing when chaos arrives from outside sources or external circumstances. But when turmoil arises from within, internal blowups can be an extremely damaging reputational hit. Especially when the situation escalates in a very public manner.

This describes what’s unfolding at Activision Blizzard, one of the world’s largest video game makers, where employees staged a walkout Wednesday, July 28, to demand better working conditions for women following the California Department of Fair Employment and Housing’s lawsuit that alleged a “pervasive ‘frat boy’ culture” and widespread sexual harassment and discrimination. Employees listed four demands.

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