In the United States, the Super Bowl is considered the biggest single-evening TV event. With so many people tuning into the Super Bowl, companies have the perfect opportunity to spread brand awareness through TV commercials. But snagging a spot costs a pretty penny. Companies spent a whopping $167,000 per second for this year’s game. So how much reaction did that investment actually generate on social media?
Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories: auto, beer, movies, soda, snacks and web/tech.
Do you know where your brand stands against the competition? Cision provides the insights that will keep your brand ahead of the game.