What are the Most Common Mistakes CEOs Make When it Comes to Communications?

Doug Simon, President & CEO, of D S Simon, offers analysis on the most common mistakes CEOs make when it comes to communications.

Doug Simon, President & CEO, of D S Simon, offers analysis on the most common mistakes CEOs make when it comes to communications.

 






The three problem areas:

External:

Don’t assume you can have total control over media coverage or that the media cares about your self-serving story. Don’t assume you can have zero engagement and then be trusted when you have to speak during a crisis or make a significant announcement.

Internal:

Failing to align your internal and external communications A huge mistake is not taking ownership of what is communicated internally or being authentic in this communication. The vacuum will be filled and given the power of social media, your employees can become a negative force when not engaged.

Strategy: plan execution and logistics. This is the area where CEOs create the most problems. Here’s a sample:

  • Not connecting PR to business objectives
  • Not defining the CEO role in the plan
  • Ego issues
  • Failing to utilize video effectively–video feeds social media
  • Wasting money on resources you don’t know or trust
  • Failing to engage early when you have to sign off on the final plan (This is demotivating).
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1 Comment

  1. Ford Kanzler on June 27, 2016 at 10:19 am

    I’ll add:
    – Random participation/availability or not participating at all as spokesperson in the PR program
    – Delegating company spokesperson roles to others when its clearly a CEO opportunity
    – Refusal to be coached or work on improving public speaking or interviewing skills (delusions of competence)
    – Inability to focus on or incorporate key messages (see “Refusal” above)
    I”m sure I’m missing lots of others. 🙂