Doug Simon, President & CEO, of D S Simon, offers analysis on the most common mistakes CEOs make when it comes to communications.
The three problem areas:
Don’t assume you can have total control over media coverage or that the media cares about your self-serving story. Don’t assume you can have zero engagement and then be trusted when you have to speak during a crisis or make a significant announcement.
Failing to align your internal and external communications A huge mistake is not taking ownership of what is communicated internally or being authentic in this communication. The vacuum will be filled and given the power of social media, your employees can become a negative force when not engaged.
Strategy: plan execution and logistics. This is the area where CEOs create the most problems. Here’s a sample:
- Not connecting PR to business objectives
- Not defining the CEO role in the plan
- Ego issues
- Failing to utilize video effectively–video feeds social media
- Wasting money on resources you don’t know or trust
- Failing to engage early when you have to sign off on the final plan (This is demotivating).