Welcome to The Agency Insurgents Podcast



The Agency Insurgents Podcast is an irreverent take on life inside the world of Advertising, PR and Marketing. Hosts J. Mark Riggs and Britt Carter dig into the real challenges facing agencies and talk about the sometimes-dirty underbelly of agency life. Each episode features “Five Questions With” the most innovative thinkers in the world of professional communication.

Join us to get the tea on the things that agency people aren’t supposed to talk about but do!


About the Hosts

J. Mark Riggs

Mark is the founder and CEO of Pemberton which is business consultancy that exists to be the go-to resource for marketing/communications agencies to discover and reveal pathways to organic growth while changing the mindset of an RFP-obsessed industry. Before starting Pemberton, Mark spent 20 years in the agency world working for IPG’s Mullen Lowe, Taylor, the Holmes Report’s Consumer Agency of the Decade, MWWPR and French/West/Vaughan, the Southeast’s largest independent agency. Mark has a reputation as a business-builder has led small accounts, and built multiple multi-million-dollar accounts.

Mark has developed and executed award-winning consumer programs for brands and companies like Allstate, Honda, Ford, Kimberly-Clark, Diageo, the Atlantic Coast Conference and ESPN, to name a few.


Britt Carter 

Britt serves as president of Pemberton, a consultancy that helps professional services companies realize revenue expansion goals more quickly. He is also an executive-level public relations and crisis counselor. Britt launched FleishmanHillard’s North Carolina offices, and served as Senior Partner and General Manager. His clients over the years include Fortune 500 companies, major health systems, and many public and private colleges and universities. Britt began his communication career developing brand identities for pharmaceutical, auto, and technology companies. He was on the team that developed the brand “Viagra” for Pfizer.