Welcome to the Media Intelligence Channel

In 2014, social media surpassed email as the top Internet activity. As online conversations grow, brands have more and better opportunities to engage with target audiences, including potential and current customers. That doesn’t make social communication easy, though. The key is media intelligence.

Media intelligence provides the opportunity to identify relevant conversations, determine the right KPIs to measure and monitor and use data to guide business decisions.

Additionally, the ability to evaluate your competitors’ performance and position your products accordingly is key to successfully shaping and driving brand awareness and strategy.

This Media Intelligence channel will provide readers with thought leadership and helpful insights from Cision, one of the leading global media intelligence companies. With over 100,000 customers worldwide, Cision has experience enabling clients, large and small, to improve their marketing and strengthen data-driven decision making with the use of media intelligence.

Weekly installments will teach brands what they need to know to drive their online campaigns in today’s social media-focused world. This channel will offer tips, tricks and guides on everything from understanding sentiment mentions, to creating social reports for the C-Suite, to determining when to react to conversations to influence public perception of your brand.

As a routine reader of this Media Intelligence channel, you’ll stay on top of traditional and social media monitoring and analysis news, learn how to craft effective campaigns and gain a competitive edge. We welcome you to join us each week and invite you to follow @Cision on Twitter or visit our blog for more industry-related posts.