Wednesday, Oct 23, 2013 – Highlights: Obamacare Roll-out Lessons; ‘What Came First, Tablet or PC?; Global Ad Spend Stats; How to Avoid ‘Revenue Drain’; PR Pet Peeves

 Wednesday, October 23, 2013




Lessons from the Obamacare Roll-out
Gene Marbach At Large
The roll-out of Obamacare has been likened to Ford’s ill-fated “Edsel” and has become fodder for the late night TV hosts. While I will not weigh in on the law itself, there are quite a few lessons that marketers everywhere can learn when it comes to launching a new product or service. Listen to the experts. By many accounts, insurance market participants warned that the system was not …

The Revenue Drain – That “Sucking Sound” is Lost Revenue: Trust Your Employees…But ALWAYS Verify
By Daniel W. Draz, M.S., CFE, Principal, Fraud Solutions
(Editor’s Note: For more information, download the free, key vulnerability areas which expose your company to risk, revenue loss and decreased ROI.) If you think an Edward Snowden like event will never happen at your company, or that no one will ever embezzle from your company, or use your technology for illegal …

Reputations: The AP & The Boy Scouts
By Peter Himler, Founding Principal, Flatiron Communications, LLC, @peterhimler
Two venerable institutions were in the news this past week for ethical transgressions from individuals within their respective organizations. At first blush, the incidents didn’t appear to be all that serious, yet both resulted in the organizations taking swift and decisive action. The transgressors were …

Public Relations Pet Peeves
By Andy Shane
I thought it might be fun or at the least a little cathartic to write about some of my “favorite” pet peeves regarding our given profession. So, without further ado, I present to you –in no particular order–eight of my all-time “please don’t say that” pet peeves: #8: Client or prospect says, “I want to hire someone that has a good Rolodex” insinuating that the relationship we have precludes the story we …




What Came First, The Chicken Or The Egg?
For the Mobile IR Channel
Or, in the context of the mobile revolution and the communications industry, “what came first the tablet or the PC?” Today, three tech behemoths–Apple, Nokia and Microsoft–are unveiling new tablets. The mobile revolution continues and, if you take a step back and think about it, you will probably agree with me that it is absolutely fascinating. In such a short period of time mobile devices have …

How Cross-Channel Storytelling Engages Broad Audiences
For the Agile Engagement Channel
Monday’s Variety Entertainment and Technology Summit, held in Marina del Rey, CA, brought together a powerhouse panel that focused on the role of storytelling in today’s media environment. Top digital marketers and their technology partners across the entertainment and brand landscape discussed campaigns that are making an impact now. Moderated by David Hayes (@heydch)…

Gorkana Meets…Rebecca Devine
For the PRSA 2013 International Conference Channel
Rebecca Devine, Co-Founder and Principal of Maven Communications, on content creation, the communications puzzle and how to become a PR sharpshooter.The thing that gets me up in the morning is… Going to work in a company I love with the best team in the business. Also, a double espresso. What made me want to get into PR was…

Gorkana Meets…Dawn Kelly
For the PRSA 2013 International Conference Channel
Dawn Kelly, Vice President of Global Communications at Prudential, on… The thing that gets me up in the morning…is the opportunity to have another chance to make a lasting impact on the world.What made me want to get into PR was…my love of writing, my ability to tell a compelling story and persuade others, and my desire to learn to speak other languages and travel the world. If I could …

Gorkana Meets…Marcia W. DiStaso, Ph.D.
For the PRSA 2013 International Conference Channel
Marcia DiStaso is an Assistant Professor of Public Relations at Penn State University and chair of PRSA Financial Communications Section. The thing that gets me up in the morning is…the need to mark things off on my to-do list.What made me want to get into PR was…learning how to build relationships with customers. If I could change one thing about the industry it would be …




GRAMMAR BOOT CAMP – In The Office And Grappling with Grammatical Gaffes: What’s Acceptable and What’s Not?
(TODAY) FREE WEBINAR – October 23rd
Robert/Bob Noltenmeier, clinical assistant professor in the New York University M.S. Degree in Public Relations and Corporate Communication program, will review common errors now becoming acceptable in everyday writing. Language evolves, but what happens when that evolution moves too quickly?

Google+ Hangout On Air: How Journalists and Bloggers Can Learn From Each Other
On Thursday, Oct. 24, from 1-1:45 p.m. EDT, ProfNet will host its very first Google+ Hangout On Air! Learn what techniques journalists can learn from a personal writing landscape such as blogging, and how can bloggers take on a journalistic approach when managing their blog. Christine Cube, business journalist …

Patrice Tanaka Shares Speaker Highlights For The Upcoming PRSA International Conference (NEW VIDEO)
LIVE EVENT: October 26-29
Patrice Tanaka, Chief Counselor & Creative Strategist, PadillaCRT, shares speaker highlights of the upcoming PRSA 2013 International Conference in Philadelphia, October 26 – 29.

The Tricks & Treats of Facebook in a Crisis
WEBINAR – October 31st
Is Facebook your friend or foe in a crisis? The frightening truth is it really depends on a lot of factors. (Don’t be afraid to look at Facebook in an all new light when you join us for this special Halloween webinar.) Let us start with a discussion about your brand page. Do you have one? There are three schools of thought when it comes organizational brand pages.

Why Social Media Broke PR – And How You Can Fix It
FREE WEBINAR – November 6th
Social media and new media changed the PR game forever when the relationship between brand and audience went direct. If you’ve been struggling to understand how to make social work for you and how to integrate it into your PR, marketing, and communications programs in a way that makes sense, don’t miss this webinar with SHIFT Communications Vice President …





In Tablet War, New iPads Have Best Answer to Question ‘What Do I Do With This Thing?’
Tuesday’s iPad blitz was exactly as impressive as the rumor mill predicted: We now have a sleeker large iPad and an improved smaller iPad. The real surprise was the news that so much software now comes with these things, free with purchase. While Apple is charging a premium on the new products that could drive some buyers to cheaper alternatives, the inclusion of updated iLife and iWork apps strengthens Apple’s best tablet asset: It explains what people should do with the tablets.

Bentonville Blues
Walmart has finally decided that it’s time to take e-commerce seriously. So seriously that it’s no longer counting on its ability to hire skilled programmers and induce them to move to Bentonville, Ark. Instead, they’ve opened an office in Silicon Valley, which was profiled over the weekend by Claire Cane Miller and Stephanie Clifford in the New York Times. Breaking with the company’s traditional middle American frugality, the @WalmartLabs has the fancy food (“white asparagus panna cotta with house-smoked salmon tartar, morel mushroom macaroons and charcuterie from a whole pig”) and whimsical perks (“treadmill workstations and foosball tables”) that are the hallmark of the high-tech industry.




Netflix CEO: Settle Down About Our Stock
Shares jumped by as much as 10% Tuesday morning before falling into negative territory later in the day following Netflix’s great third-quarter earnings report. But the company dedicated part of its quarterly letter to shareholders warning investors about the “euphoria” around the stock. “We do our best to ignore the volatility in our stock,” the company wrote in a letter to shareholders. The letter compared the 2013 run-up to Netflix’s stellar run a decade ago, when it was the highest performing stock on the Nasdaq.

FTSE Board Directors Talking But Not Walking Brand
Brand Republic
The research launches this week and is compiled by brand consultancy BrandCap, chaired by Rita Clifton, the former Interbrand London chairman, and led by Manfred Abraham, the managing partner and former Interbrand head of consulting. BrandCap’s ‘Branding in the Boardroom’ report reveals that while 88% of board directors agree or strongly agree that their chief executive officer is a vocal champion of brand within the business, 64% of chairman and chief executive officer statements in FTSE companies’ annual reports include no reference to brand. The report was put together from interviews involving 50 main board directors, most of whom sat on at least two boards, and analysis of FTSE 100 annual reports and accounts.

Amazon Raises The Minimum Order Value For Non-Prime Free Shipping
Internet Retailer Inc. customers who are not members of the retailer’s Prime program will have to buy more to get free shipping on orders. The e-retailer, No. 1 in the Internet Retailer Top 500 Guide, says that shoppers who want free shipping through its Free Super Saving Shipping Program will have to spend $35 per order, up 40% from $25. “This is the first time in more than a decade that Amazon has altered the minimum order for free shipping in the U.S.,” Amazon says.





Harley-Davidson, Apple, Avon, Amazon Tops In WOM
Media Post
What do Harley-Davidson, Apple, Avon, and Amazon have in common? Those brands scored the highest “word of mouth” in their respective industries, according to new research from ForeSee. The report, “The Word of Mouth Index: Top 100 Brand Edition,” is based on more than 21,000 consumer surveys. The Word of Mouth Index was designed by ForeSee to help companies accurately measure customer satisfaction.

At Red-Hot Chipotle, Sustainable Ingredients Are the Marketing
To understand the creativity of Chipotle Mexican Grill’s (CMG) marketing, consider the utter lack of it on the menu. Other than testing shredded tofu in some key markets, the offerings are a typical mix of burritos, tacos, and guacamole. There are no scrambled eggs or Doritos-flavored tacos, no tortilla soup or Mexican pizza. As chief marketing officer Mark Crumpacker notes: “We don’t really add anything new to the menu.” In fact, Chipotle’s main draw arguably isn’t so much what it sells as how it buys: The emphasis is on organic, locally-produced ingredients and meat from “naturally raised” animals.




Antonio Villaraigosa Joining PR Firm
Former Los Angeles Mayor Antonio Villaraigosa is joining the public relations firm Edelman. The two-term Democratic mayor told POLITICO that he will work as a senior adviser to the global public affairs division of the PR giant. “I love Richard Edelman,” Villaraigosa said about the firm’s president and CEO. “He is someone that believes that great companies have to have integrity and have to be trusted.” Villaraigosa, who also served as speaker of the California State Assembly from 1998 to 2000, said that the firm’s global presence was a major factor in his decision to join.





Global Ad Spend: With Double Digit Gains, Display Ads Drive In-Your-Face Results
TV kept its position as the front-running media format for advertising in the second quarter of 2013, according to Nielsen’s quarterly Global AdView Pulse report. Global TV ad expenditures grew 4.2 percent on a year-over-year basis for the first half of 2013, accounting for 57.6 percent of total ad spend. Marketing budgets from all regions except the European region contributed to the growth in TV ad spending.

BBC Worldwide Not Eyed for Sale, Executives Say
Hollywood Reporter
BBC Trust chairman Chris Patten and Tony Hall, the director general of the U.K. public broadcaster, on Tuesday faced the latest grilling of BBC top executives by the British parliament. After a year of scandals, the new BBC boss and the head of its governing body answered questions about executive salaries, severance payments and bullying. And they denied plans to sell off BBC Worldwide, the broadcaster’s commercial arm.

GEICO Success Highlights Advertising Dollars vs. Agent Commissions Debate
Insurance Journal
Direct writer GEICO’s success in auto insurance sales is due to spending dollars on effective advertising rather than on agents, according to recent research from analysts at Nomura Equity Research, which notes that GEICO has overtaken Allstate to become the nation’s second-biggest auto insurer while agency-writer Progressive is losing ground in the personal auto insurance race. “GEICO may not be catchable in this race,” the analysts assert.





A Plan To Turn Every Lightbulb Into An Ultra-Fast Alternative To Wi-Fi
Current wireless networks have a problem: The more popular they become, the slower they are. Researchers at Fudan University in Shanghai have just become the latest to demonstrate a technology that transmits data as light instead of radio waves, which gets around the congestion issue and could be ten times faster than traditional Wi-Fi. In dense urban areas, the range within which Wi-Fi signals are transmitted is increasingly crowded with noise-mostly, other Wi-Fi signals. What’s more, the physics of electromagnetic waves sets an upper limit to the bandwidth of traditional Wi-Fi.





Altimeter Group’s State of Social Business 2013 Report
Brian Solis


A Valuable Learning Lesson

7 Ways to Prepare for Media Interviews and Always be Ready
Publicity Hound

4 Easy Ways To Improve Daily Social Media Workflow
Maximize Social Business

Presence Is Something You Could Build Now
chris Brogan

What You Need to Know About Google Hummingbird When Writing a Press Release
Business Wired