Wednesday, Oct 16, 2013 – Highlights: Digital Disruption – How Took Gillette Retail Battle Online;Twitter Picks NYSE for IPO as Losses Widen; The Camelot Years; DC Follies – ‘Compromise’ is a Dirty Word

 Wednesday, October 16, 2013




Digital Disruption: How Took the Retail Battle with Gillette Online
By Philip Masiello, President,
The best ideas often come when you’re not expecting them. This was the case for my business partner Steven Krane and myself after our airline lost our luggage on a business trip. We were replacing our toiletries for this trip at a local drug store when we were struck by the expense of buying a daily essential …

The Camelot Years: In A World Gone Pixel, Print Is Breathing Life Into History Like No Other Medium Can
A Mr. Magazine™ Commentary
If you walk by the newsstands and think you’ve stepped through a time warp when you see this month’s host of magazines devoted to commemorating and reliving the 50th anniversary of the assassination of President John F. Kennedy, think again. And rather than reinventing history, some opted to just reprint it. The …

DC Follies Lesson For Communicators: ‘Compromise’ Seems Like A Dirty Word
By David E. Johnson, CEO, Strategic Vision, LLC
America is sharply divided along partisan lines. The word compromise seems like a dirty word to most Republicans and Democrats. A President who was first elected with the promise of bringing Americans together and famously said “There is no Red America or Blue America there is the United States …

Five Essential Keys to Rebuilding Trust in Today’s Political Environment
By Steven Gaffney, CEO & President, Steven Gaffney Company
The foundation of all relationships is trust. When trust is lost, it functions like a sinkhole- it will take down everything else with it! In today’s environment, it seems like a lot of our typical ways of doing business and ways we’ve completed things in the past have been lost. Trust is hard to build and easy to lose.




Gorkana Meets…James E. Lukaszewski, ABC, APR, Fellow PRSA
For the PRSA 2013 International Conference Channel
Editor’s Note: This is #1 of a series of interviews conducted by Gorkana with PRSA speakers participating in the the upcoming PRSA 2013 International Conference. We’ll be sharing interviews, daily. Jim Lukaszewski is an international practice leader in crisis management and President of The Lukaszewski Group, a division of Risdall Public Relations.

Multi-Channel Distribution of Multimedia Content Drives Results
By Sarah Skerik, Vice President, Content Marketing, PR Newswire: For the Agile Engagement Channel
The lines between marketing and PR are blurring, as social media and content marketing continue grow in importance. The reasons for these changes are many, including the evolution of the media environment, changes in how …




Government Shutdown: Implications for Communications Business Professionals
“A house divided against itself cannot stand,” is a line from a speech delivered by Abraham Lincoln… While that line, drawn from the Bible, characterized another time, it certainly has application to the current environment… We appear to be a nation divided as evidenced by what’s happening in our nation’s capital …

Google+ Hangout On Air: How Journalists and Bloggers Can Learn From Each Other
FREE ONLINE EVENT – October 24th
On Thursday, Oct. 24, from 1-1:45 p.m. EDT, ProfNet will host its very first Google+ Hangout On Air! Learn what techniques journalists can learn from a personal writing landscape such as blogging, and how can bloggers take on a journalistic approach when managing their blog. Christine Cube, business journalist …

Why Social Media Broke PR – And How You Can Fix It
FREE WEBINAR – November 6th
Social media and new media changed the PR game forever when the relationship between brand and audience went direct. If you’ve been struggling to understand how to make social work for you and how to integrate it into your PR, marketing, and communications programs in a way that makes sense, don’t miss this webinar with SHIFT Communications Vice President …





Why Macy’s Joined the Thanksgiving Rush
Daily Finance
While there’s not a name for it yet, we’re sure to come up with a moniker for the shopping creep that’s pushed Black Friday into Thanksgiving Thursday. I’ll float “Presale Thursday,” if anyone is interested in picking it up. I think it captures the idea of retailers opening up to give buyers even more toy-grabbing, line-standing, and old-lady-kicking time. Also, who doesn’t love a presale? The latest name to jump on the Presale Thursday bandwagon is Macy’s . Reports coming out of Chicago suggest that some stores will be opening on Thursday night and keeping the doors open for a full 24 hours.

Apple Sends Invitations for Oct. 22 Event to Unveil New IPads
Apple Inc. sent invitations to a product event next week in San Francisco, where it is set to introduce an update to its iPad lineup The Oct. 22 function will start at 10 a.m. local time at the Yerba Buena Center for the Arts Theater in San Francisco, Cupertino, California-based Apple said today in a note to members of the media. The venue is where Apple has held many previous product introductions. Apple, which last month unveiled two iPhone models, is introducing a batch of new products ahead of the holiday shopping season.




Yahoo Struggles in Display Ad Market
The New York Times
The honeymoon is over. More than a year after Marissa Mayer took the top job at Yahoo, the company’s revenues and profits are still down, even as Ms. Mayer continues her start-up shopping spree and rolls out Yahoo product update after another. Last quarter, the company acquired eight new start-ups, like Xobni, an e-mail service, and Bignoggins, a maker of fantasy sports mobile apps, and released 15 new product updates.

Alibaba Earnings More Than Double on Surging E-Commerce
Alibaba Group Holding Ltd., China’s largest e-commerce company, more than doubled its second-quarter profit as customers flock to the online marketplace for everything from Fuji apples to Boeing 737s. Net income attributable to ordinary shareholders rose to $707 million in the three months ended June from $273 million a year earlier, according to a presentation released yesterday by Yahoo! Inc. (YHOO), which owns a stake in Alibaba. Revenue increased to $1.73 billion from $1.08 billion a year earlier. Alibaba is adding instant messaging, making acquisitions and expanding into TVs that connect to the Internet to win a greater slice of China’s Web users and shoppers.

Disney Advises Shareholders to Reject ‘Mini-Tender’ Offer
Disney is urging shareholders to reject an effort by Toronto-based TRC Capital to mount a “mini-tender offer” to buy up to 2 million shares at the below-market price of $61 a share. Disney issued a pro-forma release Tuesday morning urging shareholders to eschew the offer, noting that the price is $3 below the closing price of Mouse House shares on Oct. 7, the day before TRC made its offer. Other media congloms including 21st Century Fox have issued similar warnings at TRC-initiated mini-tender offers. The Securities and Exchange Commission has also urged investors to be wary of mini-tender offers at below-market prices.

Why New Apple Retail Chief’s British Predecessor John Browett was Fired
Telegraph UK
“We are thrilled to have him join our team and bring his incredible retail experience to Apple,” chief executive Tim Cook said on hiring John Browett as senior vice president of retail in January last year. “Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met.” Mr Browett was Mr Cook’s first major hire since taking over from Steve Jobs, but was dispensed with in October last year – just six months into the job.

Twitter Picks NYSE For IPO Even As Losses Widen
Twitter Inc (IPO-TWTR.N) revealed on Tuesday a tripling in quarterly losses as it prepares to list on the New York Stock Exchange in one of the year’s most anticipated IPOs.The online messaging service’s decision to go with the older exchange deals a blow to the tech-heavy Nasdaq, which bungled Facebook Inc’s (FB.O) 2012 offering.





Should Public Quick-Charging Be A Marketing Cost For Businesses?
Green Car Reports
Every so often, stories appear about new networks of charging stations for electric cars that have just opened. But if there’s no business model to support public charging stations over the long term, who’s going to pay for that infrastructure in the future? One possibility, observers suggest, is that the cost of (carefully sited) public charging stations could be absorbed by carmakers–as a marketing expense to build consumer confidence.

Air New Zealand Enlists Betty White
Media Post
Air New Zealand has teamed up with Betty White and a cast of golden oldies for the airline’s latest in-flight safety video. “Safety Old School Style” is the airline’s first safety video filmed outside of New Zealand and is set at the fictional “Second Wind Retirement Resort” in the United States. It features the former Golden Girls star and multiple Emmy Award winner with fellow residents living life to the fullest. American actor Gavin MacLeod, famous for his role as Captain Stubing on TV’s “The Love Boat’ and as Betty’s former co-star on the “Mary Tyler Moore Show…




Govt Centralises ‘Strategically Challenged’ Comms Operation
Brand Republic
An 11-point reform plan includes the creation of the Government Communications Service, which will oversee mandatory evaluation of government marketing campaigns and their spending plans. It will act as a centralised service, focusing on sharing best practice and evaluating communications through a central team created from senior government marketers. The communications strategy will be aligned with government policies. Follow-up reports on marketing campaigns will be formally shared between departments for the first time. Alex Aiken, the executive director of government communication, will lead the GCS.

CSR Branding: Is It Becoming Unsustainable?
Environmental Leader
We see the terms “brand” and “sustainability” mentioned together more often today than ever before. Since brands usually function as the connection between business and people, their role has evolved beyond marketing to also represent corporate social responsibility (CSR) efforts. But when a corporation’s sustainability commitments become unfulfilled promises, or fail to engender broader support – the future of a sustainable brand can ultimately become “unsustainable.”

A PR Legend Weighs in on the PR Power List
New York Observer
Overall, I like the story, although the “real” top 50 are those that give us top pages of income tax returns, W-3s, CPA-attested head counts of full-time employees, accounts, people, etc. 17 of your top 50 are O’Dwyer-ranked firms. Eight of them are parts of conglomerates, which are not allowed to rank. It would be easy for them to do, since a main proof is payroll totals. They all have that, but beg off. They are shooting themselves in the foot because Edelman, our most enthusiastic and long-time ranker (since 1970), is now at least five times as big as the next independent.





Do News Agencies Have A future? Do They Still Matter?
Hidden in the Times Media Group’s recent financial statements was a decision to withdraw from the South Africa Press Association (Sapa). This will leave a substantial gap in the national news agency’s budget, putting its future in doubt. Was this decision just the cost-cutting of an asset-stripping fund manager out to profit from a quick turnaround before he exits the industry, or does it signal the passing of what has long been one of the fundamental institutions of the quotidian tasks of routine news-gathering?

Times Drops Paywall For Int. Edition Launch
Net News Check
The New York Times will offer unlimited complimentary access to its digital readers on the Web and on iOS mobile apps from Oct. 14 at 5 p.m. ET until Oct. 19 at 5 p.m. ET to mark the rebranding of the International Herald Tribune as the International New York Times. Citigroup Inc. is sponsoring the open access. Edited from Paris, London, Hong Kong and New York, the INYT will officially launch Tuesday, Oct. 15.





A Web Page That Lasts Forever: The Plan to Stop “Link Rot” in Law and Science
Giga Om
Imagine a research library where most of the books are missing footnotes – where the bottom of the pages are stained or ripped out, making it impossible for scholars to tell the sources of information. That’s the state of many web pages right now, including those for the Supreme Court and The New England Journal of Medicine and Science. New York Times’ legal reporter Adam Liptak called attention to the problem in September, citing research that showed half of the links on the Supreme Court site don’t work.





A Full Boar


4 Tools That Improve Your Social Media Analytics
Social Media Examiner

Job Alert: Business Wire is hiring!

Business Wired

Social Media Photos: The Eyes Have It [Examples]

Heidi Cohen: Actionable Marketing Expert

5 Powerful and Memorable Speaking Techniques Almost No One Is Doing

The Sales Lion

Occupy and Inequality: Zakaria Listens to CEOs

FAIR: Fairness & Accuracy In Reporting