Wednesday, Nov 6, 2013 – Highlights: Marketer’s Rank Twitter at 44% Satisfaction as Marketing Partner; Should CEOs Comment on Stock Prices?; IBM’s Targets Amazon in New Marketing Campaign

 Wednesday, November 06, 2013




It’s Your ‘Reputation’ Stupid: the Real ‘R’ in CRM
By Mike Muhney, CEO, vipOrbit
As the co-inventor of ACT! contact management software, the product credited as the catalyst for the Customer Relationship Management industry, I’m surprisingly not a champion of the concept of “managing relationships” at all. I don’t think entering data, scheduling activities, or even communicating with someone amounts to “management” in any meaningful way.Even if the concept of …

Should CEOs Comment on Their Companies’ Stock Prices?
Gene Marbach At Large
Recently, there have been a few instances in which a CEO commented on the price of his company’s stock.With their stocks trading about 100-times forward earnings, Reed Hastings, CEO of Netflix, and Elon Musk, Tesla Motors chieftain, both commented on their companies’ shares. It has been widely reported that Mr. Musk said, “I think that we have quite a high valuation, and a higher valuation …

Creating a Definition for ‘Innovation’
By Dan Markin, President/CEO, The Dan Markin Company
Organizations and people often mistake what innovation is. In my experience many organizations believe wholeheartedly that they are being “Innovative” when in fact, they are not at all. To be innovative you have to have vision, and organizations often mistake this term too. To have vision is to have the ability to take your business where it needs to go BEFORE other organizations do.




Smoking Crack Usually Starts a Crisis
For the Critical Now Channel
It is crisis mode for the Toronto mayor’s office, as a rumored video has made its way to the Toronto police department. The video allegedly shows the mayor smoking crack.

Grammar Hammer: Into the Great Wide Open
For the Agile Engagement Channel
You know what’s been tripping me up as of late? When to use “in” versus “into.” I don’t know why this is suddenly so complicated to me, but that’s the beauty of having a weekly deadline where I can write about such things; it gives me an excuse to settle the spectacular arguments I have with myself on how something should be written. In order to try and simplify the differences …

In The Office And Grappling with Grammatical Gaffes: What’s Acceptable and What’s Not?
(On-Demand Recording & Presentation): For the In The Office With Channel
Robert/Bob Noltenmeier, clinical assistant professor in the New York University M.S. Degree in Public Relations and Corporate Communication program, will review common errors now becoming acceptable in everyday writing. Language evolves, but what happens when that evolution moves too quickly?

Vote for Video to Boost Brand Visibility (Infographic)
For the Latergy Social Video Channel
Editor’s Note: Today’s post features interesting statistics compiled by Ebyline and found on Its yet another reminder that while the demand and statistical support for video is overwhelming, many leading brands have not truly cast their ballot. Budgets are shifting, but not until the audience is established and the data says so. Please enjoy and …




Why Social Media Broke PR – And How You Can Fix It
Learn how to set up an integrated PR and marketing campaign that blends earned, owned, and paid media together to generate new audiences. You’ve heard of earned, owned, and paid media and how they’re converging. You’ve probably read white paper after white paper about social media and shared media. But what does look like when you put it all together?

Communication Science Across Online and Social Media
LIVE EVENT – Washington, D.C., November 15th
This seminar offers the opportunity to hear from reporters representing top U.S. media outlets. Panelists will offer insights on how to better communicate research news to online media outlets and tips on how to effectively use social media to engage a broader audience. The program includes panelist testimonials, a question and answer session, and more.





Gulf Cartel, Other Mexican Drug Cartels Take To Social Media To Share Selfies, Guns And Women
Latin Times
One would think that members of international drug cartels would steer away from social media websites like Facebook and Twitter, as oversharing can implicate them of crimes. But that’s quite the contrary with members of Mexican drug cartels who are sharing pictures of themselves pouting, guns, cash, and women on Facebook. Originally reported by Vice, the public pages of the drug cartel members show insight into the dangerous and illegal world of cartels. Photographs from official cartel Facebook pages and personal pages of cartel members have shown them with drugs, firearms, and other lavish items to perpetuate the glamorous ‘lifestyle’ of being in a cartel.

Google Will Help You Lose Weight Via Video Helpouts
The Inquirer
INTERNET FIRM Google has opened something called Helpouts, which is a video tutorial system online for people with issues. Not those sorts of issues, but rather questions about things like how you retouch a photo, do yoga or put on makeup. “Helpouts is a new way to get and give personalised help over live video. Our goal is simple: help people help each other,” said Google in a blurb under its introductory Youtube video.

Yahoo Creative Innovation Center Head – And Key Ad Tech Exec – Eran Shir Leaves Company for Israel’s Aleph
All Things D
Well-known Israeli entrepreneur Eran Shir, whose Dapper startup was bought by Yahoo in 2010, is leaving the company to join new venture firm Aleph as an entrepreneur in residence. Shir has been a key ad tech exec at Yahoo since the Dapper acquisition, including working on its most recent efforts in transforming its ad tech by focusing on dynamic, personalized and native ad products.

Lady Gaga Said to Fire Her Manager
The New York Times
Lady Gaga has fired her manager, Troy Carter, just days before the release of her new album, according to three people with direct knowledge of the news who were not authorized to speak about it. Mr. Carter had managed Lady Gaga – whose real name is Stefani Germanotta – since 2007, before the release of her first album, and he is regarded in the music industry as an important force in her rise to megastar status.




T-Mobile Beats Verizon in Branded Additions For Second Straight Quarter
Daily Tech
The biggest mobile market winner in the third quarter of 2013 wasn’t America’s top carrier Verizon Wireless, which added 927,000 new net customers in the quarter. It wasn’t AT&T Inc. (T), which added 363,000 new net customers. And it certainly wasn’t Sprint Corp. (S), which lost 313,000 net customers for the quarter.

Why Retailers Would Be Better Off Without Black Friday
The calendar is cruel to retailers this year. Thanksgiving comes on Nov. 28, the latest it’s been since 2002, making the upcoming holiday shopping season shorter than last year’s by six days. The compressed season will cost retailers $1.5 billion in online sales alone, according to a report released today by Adobe Systems (ADBE), which doesn’t attempt to measure the fallout from lost in-store sales. The calendar crunch is putting even more pressure on retailers to try to inch the holiday season ever earlier. And sure enough, stores continue to turn the day after Thanksgiving into one that’s unrivaled in length, a sort of shopping solstice.

Fox Profit Declines on Program Costs for Cable Channels
Rupert Murdoch’s 21st Century Fox Inc. film and television company reported fiscal first-quarter profit that missed analysts’ estimates after a tough quarter for the film division and investments in cable networks. Profit from continuing operations fell to $768 million, or 33 cents a share, from $2.25 billion, or 95 cents, a year earlier, New York-based Fox said today in a statement. Analysts expected 35 cents, the average of 23 estimates compiled by Bloomberg. Operating income rose 1.8 percent to $1.62 billion.

Acer CEO Resigns Ahead of Major Restructuring
PC Magazine
Acer on Tuesday confirmed that J.T. Wang will step down as chairman and CEO. President Jim Wong will step in as CEO, effective Jan. 1. Wang will remain chairman until the end of his term in June. The firm also announced a major restructuring that will include layoffs and ditching existing products. “Acer encountered many complicated and harsh challenges in the past few years,” Wang said in a statement. “With the consecutive poor financial results, it is time for me to hand over the responsibility to a new leadership team to path the way for a new era.”

AOL Revenue Rises 6% as Profit Plunges
The New York Times
AOL, the giant online portal turned media company, on Tuesday reported third-quarter revenue of $561 million, up 6 percent from a year earlier. The growth was driven by an increase in the sale of premium and programmatic advertising, largely in video. But the results were clouded by revamping and other costs associated with Patch, AOl’s troubled hyperlocal news network. AOL had pretax restructuring costs of $19 million and noncash intangible asset impairments of $25 million related to Patch.





Only 44% of Marketers Are Satisfied With Twitter As A Marketing Partner Today
The Drum
Ahead of Twitter’s IPO on Thursday, Forrester has released research into how valuable marketers see it, and other marketing channels, to the success of their company. 60 per cent of companies market on Twitter today – but just 55 per cent of Twitter marketers are satisfied with the business value they achieve, and less than half (44 per cent) are satisfied with the site as a marketing partner.

The Latest Travel Marketing Craze: Unmarried Aunts Who Want to Spoil Other People’s Kids
Travel operators have a new target: unmarried women with money to spend on their nieces, nephews, or god-children. This demographic, nicknamed “PANKs” (Professional Aunt, No Kids), has potential especially in the US, argues a new report (pdf) on global tourism trends by Euromonitor. The PANK phenomenon itself isn’t new. A report last year by public-relations firm Weber Shandwick claimed to identify about 23 million women in the US who fit the category. Like all such reports aimed at helping marketers define a target group…

IBM Takes Aim at Amazon in New Marketing Campaign
Talkin’ Cloud
It didn’t take long for IBM (IBM) to take another shot at Amazon (AMZN) Web Services (AWS). Big Blue only recently ceded the disputed CIA cloud contract to its competitor, but now an aggressive advertising and marketing campaign is aiming to position IBM as a serious competitor to AWS. IBM will be running a print and online campaign against AWS, showing how it serves 24 of the top 25 Fortune 500 companies and noting it hosts 30 percent more top websites than any other hosting provider in the world.




Barilla Hopes Its New Diversity Board Will Make Everyone Forget Exec’s Anti-Gay Comments
Italian pasta producer Barilla is still busy smoothing things over after its president made waves in September by saying the company would never feature families with gay people in its ads. It’s whipped a brand new “diversity and inclusion board” so it can figure out how to not tick its customers off with anti-gay comments. The company says the board will involve experts and advocates who can help the company “establish concrete goals and strategies for improving diversity and equality in the company’s workforce and culture,” reports CNNMoney.





DirecTV CEO Weighs Aereo-Like Service To Fight Rising Retransmission Prices
The No. 1 satellite company warns broadcasters that their rush to raise retransmission consent fees could backfire. DirecTV‘s outlays to broadcast stations are up 50% this year, and that’s “not sustainable,” CEO Mike White told analysts today after reporting third-quarter earnings. If prices “continue to explode, then customers are going to demand other alternatives.” And DirecTV has done some R&D work to see whether it could offer broadcast TV the way Aereo does – using antennas to tap free over-the-air transmissions, without paying stations.

NBC News, Agreeing to Pay For Sky-Diving Footage, Criticized for ‘Checkbook Journalism’
Washington Post
In a second episode of apparent “checkbook journalism” in a week, NBC News has locked up exclusive interviews and amateur footage of an aerial accident with a six-figure fee to a group of sky divers who survived the collision of their two small planes. NBC’s news division has agreed to compensate the nine sky divers and two pilots who were involved in the accident for an appearance on Tuesday’s “Today” show, a story on “NBC Nightly News With Brian Williams” and a one-hour “Dateline NBC” special.

Cinema Ads Boast Higher ROI Than TV
Media Post
Cinema advertising companies are continuing their long-term campaign to woo advertising dollars away from TV with new research, which they claim shows a higher return on investment for cinema ads in the consumer packaged goods category. The Marketing Mix Modeling analysis, performed for the Cinema Advertising Council by Prof. E. Craig Stacey, research director for the NYU Stern Center for Measurable Marketing, examined ROI for a major cereal brand, which ran a multi-platform ad campaign.





Yes, Political Campaigns Follow Your Browser History
Fast Company
This week, America’s busy election season draws to a close. In certain geographic regions with tight political races, this means computer screens–and especially those associated with IP addresses that have users in certain demographics–are crowded with advertisements for candidates. What many people don’t realize is that political advertisements on the Internet are highly targeted, and are the result of marrying Internet browser histories to census records and aggregate marketing data purchased from voters. By triangulating all three sources, political campaigns can microtarget the individual voter. Fast Company spoke with one advertising company to find out how they do it for politics.

Google’s Dreaded ‘Blacklist’
The search giant is constantly scanning the web’s 60 trillion URLs for malware and phishing scams. If it deems a site suspicious, businesses can say goodbye to their customers until the problem is resolved. “If Google blacklists an infected website, you’re basically off the Internet until the website is fixed,” said Peter Jensen, CEO of Google estimates that it flags and quarantines 10,000 websites daily (it doesn’t use the term “blacklist”). It not only scans Google’s search results and ads, but also flags suspicious URLs typed into browsers. The search engine Bing, run by Microsoft, treats infected sites in a similar fashion.





So, I’ve Co-Founded a Men’s Accessory Line with Jesse Redniss for #Movember
Brian Solis


I am the Consumer, Hear me Roar


New SEO Best Practices with Schema Markup #SESCHI
Top Rank

What Makes a Great Pitch?


3 Steps to Maximize Content Marketing Resources
Heidi Cohen: Actionable Marketing Expert

5 Top Things to Consider Before You Write and Self-Publish a Book and Why Publicists Should Care
Publicity Hound