Wednesday, July 31, 2013 (Highlights: Greed Meets Stupidity; Social Media Marketing for B2Bs; Detroit – Gold Mine for China; SMART News Hangout – TODAY)

 Wednesday, July 31, 2013




Gmail’s New Inboxes Aren’t Only Confusing, They’re Damaging Your Business
By Mary C. Long, Chief Ghost at Digital Media Ghost
Never one to heed the rallying cry that goes out each time a platform changes (particularly Facebook), I have to admit I’m taken aback by Google’s recent change to Gmail — and you should be too.The change is confusing, certainly …

Using a ‘Regulation A’ Filing to Raise Money from Investors
By Jillian Sidoti, Esq.
Often times, a company trying to raise money from investors will have a hard time raising money from their current network. It’s at this point they call me and say: “Can we advertise?” Generally speaking, no. Under Regulation D of the Securities Act of 1933, which governs private offerings, does not allow any type of general solicitations. It also is restrictive of the type of investors that may invest …

Greed Meets Stupidity: SEC Charges Houston-Based Investor Relations Executive With Insider Trading in Stocks of Clients
Gene Marbach At Large
The SEC recently charged the former CEO of a Houston-based investor relations firm with insider trading in the securities of multiple firm clients. The SEC alleges that Stephen B. Gray obtained confidential information about the companies while the firm assisted them with drafting and publishing press releases to …

Great Leaders are Positively Infectious
By Carol Kinsey Goman, Ph.D
A business simulation experiment at Yale University gave two groups of people the assignment of deciding how much of a bonus to give each employee from a set fund of money. Each person in the group was to get as large a bonus as possible for certain employees, while being fair to the entire employee population. In one group, the conflicting agendas led to stress and tension …




The Importance of Social Media Marketing for B2Bs
By Charlene C. Davis, Marketing Manager, PRIME Research: For the PR ROI Channel
Using social media to communicate with the masses has become the norm but the general perception has grown that social media is best for B-to-C outreach as opposed to B-to-B. In an age where people, including the c-suite, remain plugged in and connected 24/7, social media is one of the most useful tools to …

UPS Cuts GHG Emissions: Learn How This Transportation Mogul Became More Sustainable
For the Corporate Social Responsibility Channel
UPS (NYSE:UPS) Tuesday released its annual Sustainability Report announcing that while the total number of packages shipped in 2012 increased, the company reduced its total Greenhouse Gas (GHG) emissions. Environmental achievements included ground and air fuel savings, increased investments …

Critical Minute – Japanese Public Relations Strategies Turn Provocative
For the Critical Now Channel
A bold strategy by a Japanese public relations company is promoting DVD sales for the movie Ted by paying women to wear a temporary Ted tattoo on their thighs.




SMART News — How to Produce Content That Gets Found and Shared Online
(TODAY) Google+ Hangout On-Air With Sally Falkow, APR & Special Guest: Steve Goldstein, PR News
The media landscape has changed dramatically in the last five years. More people find news and information online and in social media. They trust information they get from friends and followers more than content from …

Explore Touro College Graduate School of Business
(TODAY) Open House Invitation
Join us to learn more…Our mission is to educate leaders for the business world through a rigorous curriculum integrating theory and practice with the development of critical thinking skills, teamwork, and business communication.

Are the Biggest Roadblocks to Women’s Career Success Our Own?
(TOMORROW) Free Webcast: A Discussion of Women Revealing Their Biggest Roadblocks to Career Satisfaction and Success from Today’s Professional Woman Report, The Recently Released Survey by Citi and LinkedIn
Join the conversation with Linda Descano as she discusses the results of the recent Citi and LinkedIn second annual Today’s Professional Woman Report …

How Influencer Marketing on Social Can Accelerate Customer Adoption
(TOMORROW) Free Webinar: For the Effective Email Marketing Channel
Your customers expect you to send them smart, personalized messages across all channels, not just email. Social media is one of the primary ways to interact with and build brand connections. Influencer marketing on social has the potential to accelerate customer adoption, and it can be accomplished …





Detroit: Gold mine for China
China Daily
Despite the Motor City’s bankruptcy filing last week, its abundant engineering talent and car history lure Chinese automobile companies seeking global expansion, as Michael Barris reports from Detroit. Detroit is still Motor City – at least to Chinese automotive companies doing business here. In the past decade, dozens of them have been drawn to the area, not just because of its existing infrastructure, supply network, abundance of skilled workers or tax benefits, but because of Detroit’s pivotal role in automobile history.

If Facebook Can Profit from Your Data, Why Can’t You?
MIT Technology Review
It has become the Internet’s defining business model: free online services make their money by feeding on all the personal data generated by their users. Think Facebook, Google, and LinkedIn, and how they serve targeted ads based on your preferences and interests, or make deals to share collected data with other companies.

Dead Farmers Get Millions in Federal Crop Insurance Payouts
Insurance Journal
The U.S. Agriculture Department paid out $32 million in soil conservation payments and crop insurance aid to dead farmers from 2008 to 2012, congressional auditors said on Monday, calling for stricter rules to prevent improper payments. In a report, the Government Accountability Office (GAO) said two USDA agencies did not routinely check master lists compiled by the government to assure payments go only to living recipients. Contracts with USDA often are voided by death, but payments can flow to heirs for work already performed.

Urine Used to Create Teeth – Stem Cell Success
Medical News Today
Chinese researchers describe how stem cells derived from urine could be used to generate solid organs and tissues, including teeth. Their study is published this week in the open-access journal Cell Regeneration. The researchers hope the technique might one day help provide new, tailor-made teeth for dental patients. Previous stem cell research has shown how cells can be generated from urine.

The Two Inventors, The Judge and the ‘Kinky Bed’
Telegraph UK
It is not normally an area which would trouble the legal minds of the Patents County Court. But the erotic novel Fifty Shades of Grey has sparked a boom in unusual bedroom contraptions. And yesterday judges were forced to decide which of two inventors came up with the ‘Kinky Bed’, a metal frame and sling used to suspend bondage enthusiasts. Uwe Haiss, owner of a London-based fetish emporium, took on Derek Ball, a metalwork specialist from Bristol, who had spotted a gap in the erotic market with his design used to support compliant bodies fulfilling their unusual fantasies.

Pivot TV Pitches to Young Viewers
The New York Times
Toward the end of Evan Shapiro’s semester-long course on television management at New York University, he spends an hour on the topic “Building a Post-Network Channel from the Ground Up.” For the 19- and 20-year-old students – the fickle viewers that advertisers and programmers so desperately want to reach – the final assignment is to pitch some sort of TV innovation, be it a new way to schedule shows, a distribution strategy or even a brand-new network. The question is more than academic for Mr. Shapiro…

Facebook Breaks Into Mobile Game Publishing
Today, Facebook has announced it is joining the mobile publishing game. The real problem the company is trying to solve is discoverability, and it intends to use its network to boost selected partners’ games, while sharing analytics data with them. The company has recruited Dan Morris, formerly of Electronic Arts and DeNA, to lead its mobile games partnership team. Gamasutra spoke with Morris ahead of the announcement to find out how things are going to work.




Sprint Bleeds Subscribers, SoftBank Sets 4G Rebound
Investors Business Daily
Sprint (S) said it lost two million wireless subscribers in Q2, including more than one million customers with service contracts, topping estimates. Shares of Sprint edged down before the market open on Tuesday. Japan-based SoftBank in July acquired 78% of Sprint for $21.6 billion. SoftBank on Tuesday reported fiscal Q1 profit above expectations in Tokyo. Sprint reported a Q2 loss of 53 cents per share compared to a 46 cent-per-share loss in the year-earlier period. Analysts polled by Thomson Reuters had estimated a per-share loss of 30 cents. Q2 revenue rose 0.4% to $8.8 billion, above views.

Barclays Bows to Pressure With Share Sale
The Wall Street Journal
U.K. bank Barclays is locked in a game of regulatory Whac-A-Mole: every time it seems to have resolved one crisis, another pops up to replace it. On Tuesday, Barclays sought to finally put to rest questions about its financial strength with a plan to raise £12.8 billion in capital through new shares, bonds and asset sales. But even as investors were digesting that news and pushing the bank’s shares sharply lower, another headache emerged: British regulators are planning an enforcement action…

Bill Ackman’s Herbalife Nightmare Gets 100 Percent Worse
Seven months ago, billionaire hedge fund manager William Ackman stood on a New York City stage at an unorthodox event that he had organized and declared that Herbalife’s stock was going to collapse because the controversial nutritional supplements seller was a pyramid scheme. But Herbalife’s stock has not collapsed. Instead it rocketed upwards from the $24 level to which it sank in the days following Ackman’s presentation to the $60 mark in 2013.

ITV Predicts Advertising Increase of 20 Percent in August as it Reveals £30m Revenue Increase
The Drum
ITV has revealed that it expects to see an increase in advertising revenue of a fifth during August, having revealed a two per cent total revenue increase of £30m to £1,309m. The broadcaster saw a three per cent fall in advertising revenue during the first half of the year, but has claimed it expects advertising revenue to be ‘broadly flat’ for the first three quarters, with an increase in July of 12 per cent and an expected further increase next month of 20 per cent.

Nielsen Unveils New Capital Plan: Boosts Cash Dividend, Sets Stock Buyback To Avert Dilution Following Recent Offering
Media Post
On Madison Avenue, Nielsen is known for making media audience estimates and other forms of consumer research. On Wall Street, it is known for making money — for its investors. The media and marketing research giant this morning announced a new “capital allocation” program that will use its profits and strong cash position to make its stockholders even richer, especially the big private-equity companies that bankrolled its initial public offering. The new capital plan includes a 25% increase in the quarterly cash dividend Nielsen plans to pay its shareholders on Sept. 11, as well as a plan to “repurchase” $500 million of common stock.

Dan Loeb Accuses Sony of Treating Entertainment Arm Like ‘Red-Headed Stepchild’
Telegraph UK
Activist investor Dan Loeb has blasted Sony’s management, as he ramps up his campaign for a spin-off the company’s entertainment division, by claiming it is being treated like a “red-headed stepchild”. In a letter to the Japanese giant, the billionaire investor said Sony’s electronics arm is prioritised at the expense of Entertainment, which is “characterised by a complete lack of accountability and poor financial controls” and thus less profitable than its peers.




BMW Electric Offered With Spare SUV to Ease Range Anxiety
To avoid the fate of other slow-selling electric vehicles, Bayerische Motoren Werke AG (BMW) will offer the new i3 — a battery-powered compact car — with a unique option: the use of a sport-utility vehicle. Customers of BMW’s first electric model can book a conventional auto like the full-sized X5 SUV for several weeks a year for family trips or as a backup. The “add-on mobility” feature, for which BMW hasn’t yet revealed pricing, is part of the manufacturer’s effort to overcome a major concern about electric vehicles, namely getting stuck on the side of the road with a dead battery.

What NASA Can Teach You About Social-Media Marketing
When you think of NASA, you probably think of spaceships, telescopes and lunar expeditions. What you might not know is that the organization is also a powerhouse when it comes to social-media marketing. An achievement they’ve reached without the benefit of a social-media budget. The agency has nearly 500 social-media accounts across multiple social networks that are managed by employees at 10 different field centers.

Tampon Subscription Service Makes the Awkward Hilarious
Marketing Mag
If you need a lesson on how to make a fairly unglamorous subject bloody hilarious look no further than the good people of tampon delivery service Hello Flo. The company has created a long-form spot featuring a young girl who gets her first period while away at camp. Our heroine suddenly finds herself an expert on the topic, and names herself ‘Camp Gyno’. She goes on to hold ‘menstruation demonstrations’ to educate her fellow campers.




Putin’s American PR Machine
The Baltimore Sun
Russian President Vladimir Putin cares a lot about what you think — about NSA contractor-turned-defector and Russian asylum seeker Edward Snowden, and pretty much everything else — to the point of spending $300 million of state funds last year on the external audiovisual service RT, designed primarily to spoonfeed the Kremlin worldview to a global audience. And unearthed records show that’s just the tip of a much more insidious iceberg. Why, you might ask, would an iron-fisted authoritarian care about what the masses outside of his own country think? Well, if Russia can convince you, as a Westerner, to focus on critiquing your own government, you’ll be less inclined to criticize the geopolitical competition.

PR, An industry With a PR problem
Financial Times
It looks like goodbye, public relations people. It was sometimes interesting, and often aggravating, to know you. I am sure we will miss you when you are gone. The last rites (sort of) for the PR industry as we have known it have been read not by journalists, an equally endangered species, but by a PR person. “The writing is on the wall for the traditional consumer-focused public relations model,” says Benjamin Webb, founder of Deliberate PR.

Super Rich or Super Dumb? When Partying is Bad PR
Everyone loves a good party. Except, on occasion, the image-conscious super rich. From Steve Schwarzman to Sean Parker to Steve Cohen, billionaires who host ill-timed or ill-considered parties can quickly feel the PR pain-especially at a time of growing populism and negative attention on the rich. Cohen’s weekend soiree is just the latest in the ongoing series of wealth parties gone wild. According to someone familiar with the matter, Cohen held a party with $2,000 of tuna at his 10-bedroom beach estate in the Hamptons on Saturday-just two days after his firm was indicted for insider trading.

Farewell To PR’s Chief Defender: Arthur Yann
In early June, I was in New York meeting with a number of people. Some of the visits were social, some business related. One of the meetings was somewhere in between – a lunch with Arthur Yann, the vice president of public relations at the Public Relations Society of America. Less than two weeks later, Arthur died at the age of 48 while riding a commuter train home to see his wife Amy and three-year-old daughter Sofia. Arthur and I did not know each other well, but over the past two years we had begun building a friendship and professional relationship after I had written a story about the ongoing conflict between PRSA and O’Dwyer’s Public Relations founder Jack O’Dwyer.





Publicom Gets A Nielsen Rating (Hint: It’s A Plus)
Media Post
Demonstrating just how significant a development the merger of Publicis and Omnicom is for the overall media industry, it was the lead question posed by analysts during Nielsen’s second quarter earnings call this morning. “It’s a good question, and of course we are looking hard at it,” responded Nielsen chief David Calhoun, adding, “It’s hard to find any negative impacts for us.” If anything, he said, it likely is a positive for Nielsen, given the public stance Publicis and Omnicom…

OWN, Winfrey’s Cable Channel, Turns Around Financially
The New York Times
After several grueling years, Oprah Winfrey’s cable channel OWN has turned the corner toward profitability, her business partners at Discovery Communications said on Tuesday, six months ahead of a previously stated goal. In the second quarter, OWN was cash-flow positive for the first time, said David M. Zaslav, Discovery’s chief executive. He credited investments in programming, including two new shows from Tyler Perry, and increases in subscriber fees from cable and satellite providers. OWN, which is a joint venture between Ms. Winfrey and Discovery…

William ‘Bill’ Sharp, 83: Advertising Trailblazer
The Atlanta Journal Constitution
Bill Sharp always had ideas. A natural salesman, the Chicago native found a way to start a new career, and managed to make it to the top of his field in fairly short order. “He was over 30 years old when he decided to get into advertising,” said Tom Burrell, a colleague who is also Sharp’s cousin, “but he made up for lost time once he got in there.” In the ’60s, Sharp landed an entry-level job in Chicago, and by 1971, Sharp moved his wife and three children to Atlanta, where he’d accepted a job with Coca-Cola. Sharp spent 10 years with Coca-Cola as a company vice president and advertising manager.

Please Don’t Let This be The Future of On-Ice Advertising in NHL
Yahoo News!
Professional hockey in Europe is, shall we say, a little more liberal with its commercialization. And by that we mean their uniforms make the advertising on NASCAR drivers look like a public broadcasting station by comparison. But this ice the next time you think your local NHL arena has been overrun by ads, please recall what Oulu Energy Arena in Finland will look like this season…

The Guardian Newspaper Moves its UK, US and Australian Websites to the New .com Domain Today
The Next Web
Back in May, we reported that British national daily newspaper the Guardian was planning to create a new global online identity, one that would serve as a home for its various digital properties around the world. This portal would be hosted at This move comes into effect from today, with its UK, US and recently launched Australia edition all now available on a single domain. Each local incarnation is navigable via a little ‘Edition’ box at the top of the site, and takes you to a /UK, /US or /AU page based on your preference.

Public to be Consulted on Media Ownership
The Department for Culture, Media and Sport (DCMS) has published the consultation “to question how media plurality should be measured”. It said this was to “ensure the media landscape isn’t dominated by too few organisations”. The consultation will also ask whether the BBC, which is publicly funded, should be included. The process is open until 22 October. Government policy on this issue usually focuses on ensuring that there is a wide-range of viewpoints available across various platforms.





Is Freedom of Tweet a Right or a Wrong?
Brian Solis


Omnicom-Publicis: A PR Scorecard
The Flack

The Connections Will Always Matter
chris Brogan

School’s Out for Social Media – a PR Report Card
PR Conversations

Retailers Must Switch on to the Discovery Channel
Econsultancy Digital Marketing

Microsoft Reveals Revenue From Surface Tablet