Wednesday, Jan 22, 2014: Should Microsoft Buy Yahoo?; Multimedia a ‘Must’ in Today’s Press Release; BlackBerry Soars on Pentagon Order; Dow Jones CEO Departs

 Wednesday, January 22, 2014




7 Smart Things Every PR Pro Should Do During a Blizzard
By Susan Young, CEO, Get in Front Communications, Inc.
Can’t pitch your story because of the weather? Tired of eating the cookies you bought during an ’emergency’ pre-storm grocery run? Sick of watching reporters get blown off their damn feet during live shots of the storm? Speaking from personal experience, I’ll venture to say that most PR professionals and communicators don’t thrive on down time.

Why Multimedia is No Longer Optional in Today’s Press Release
By Serena Ehrlich, Director of Social & Evolving Media, Business Wire
In part two of our series on maximizing the digital press release, we are going to look at the reasons why multimedia is no longer optional in driving impact via a press release. In some ways, the demand for video is a lot like the chicken and the egg. Smartphones put the power of multimedia creation into the hands of consumers, who embraced it so dramatically…

Magazine Media Circulation and Distribution: The 2014 Magazine Media Moguls’ Great Expectations…
Part 3 of 5
What are some of the largest magazine media companies expecting from 2014 in the world of magazine media? What are Active Media Interest, American Media, Inc., Condé Nast, Dennis Publishing, Hearst Magazines, Heinrich Bauer USA, Meredith Corp., Rodale Inc., The Taunton Press and Time Inc. up to in 2014?

When Does an Apology Mean Something?
By Leslie Ungar, President, Electric Impulse Communications
Apology speeches are best when they actually include an apology. An apology needs to be an acknowledgment expressing regret or asking pardon for a fault or offense. An apology means something when the audience decides that it is authentic. The audience decides not the speaker. It is not an authentic apology until the audience identifies and accepts it as an authentic apology.

BUSINESS WIRE GUIDANCE REPORT: A Guide to Press Release Optimization
Standards for optimizing a press release are always changing as social media, mobile behavior and search engine algorithms evolve. In this SEO Guidance Report, we show you technical tips to properly optimize a press release while writing for human consumption. We provide tips that show you how to engage …




Grammar Hammer: BECAUSE
For the Agile Engagement Channel
It’s the exchange that has befuddled small children forever: Offspring: “Why?” / Parent: “Because.”/ Sound familiar? I heard that a lot as a kid, and you probably did, too. But what about this one? “I’m moving to Hawaii because winter.” Did the conjunction “because” just become a preposition? When did that happen? I know I may miss things from time to time, like whatever new TV series everyone …

Canada Sets the Date for Anti-Spam Law Enforcement
For the Effective Email Marketing Channel
Since the December 2010 passage of Canada’s Anti-Spam Law (CASL), marketers have been anxiously awaiting the announcement of a date when the provisions would take effect. Last month, Industry Canada announced CASL will officially take effect on July 1, 2014. In light of the pending enforcement date, it’s a good idea to review the provisions of the law and any changes you may need …

PRIME Research’s Own Stephanie Oben on Continuing Her Measurement Education
For the PR ROI Channel
During my first year at PRIME Research, I have seen the deep impact that appropriate communication measurables can have on existing brands, not to mention a few among Interbrand’s 2013 list of Best Global Brands. I’ve learned that my work extends beyond standard deviations and week-over-week …




Focus ’14: The Agenda for PR Pros – A Conversation with Howard Bragman
Free Webcast: Thursday, January 30th
Three key items will continue to dominate the agenda for PR pros this year.Reputation management, working with the media and crisis communications will remain very much in the forefront in ’14… Your career will hinge on how successful you are in handling them. Join the discussion …

Find the Direction for Your Mobile Marketing Plan
ON-DEMAND RECORDING & TRANSCRIPT: In The Office With Jeff Corbin, Founder of theCOMMSapp™ and Karen Jacobsen, The GPS Girl®
According to Gallup, 70% of American workers are “not engaged” or “actively disengaged” costing the U.S. an estimated $450 – $550 billion per year. The constant changes in technology, social media and mobile can be overwhelming. As a result, many organizations are faced with challenges when it comes to …



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Sochi Scrambling To Sell Olympic Tickets
Washington Post
With less than three weeks to go until the opening ceremony, hundreds of thousands of tickets remain unsold, raising the prospect of empty seats and a lack of atmosphere at Russia’s first Winter Olympics.

Warren Buffet Backs Billion Dollar March Madness Challenge
Financial guru Warren Buffet’s company, Berkshire Hathaway Inc., is insuring the colossal prize that would go to someone who successfully picks all 64 team brackets in the NCAA men’s basketball tournament –- a feat so complex that the company is betting $1 billion it won’t happen. The prize is being offered by Detroit-based Quicken Loans Inc., the nation’s fourth-largest mortgage lender, and would be doled out in 40 annual installments of $25 million, unless the winner opts for a single lump-sum payment of $500 million.

Pope Urges Davos ‘Elite’ to do More for the Poor
Daily Mail
Pope Francis challenged business leaders assembled in Davos Tuesday to do more for the poor and ensure ‘humanity is served by wealth and not ruled by it.’ In a message to more than 2,500 participants at the annual World Economic Forum, the pontiff urged industrialists and bankers to promote inclusive prosperity.




Mondelez Adds New Director: Are Cuts Coming?
Nelson Peltz, the activist investor, is joining the Mondelez board and probably will push the food maker to cut costs and improve profitability.

Sears Closes Chicago Flagship Store as it Moves to Online Retail
Sears Holdings Corp is closing its downtown Chicago flagship outlet in April, the latest move by the retailer to cut the number of its stores as it relies more on online retailing. The store has lost “millions of dollars” since opening in 2001, a Sears spokesman said on Tuesday.

BlackBerry Soars 10% On Pentagon Order, Shares Now Up 34% In 2014
BlackBerry has an almost uncanny ability to not die when it’s been written off again and again. Tuesday, the Pentagon announced that it will install 80,000 BlackBerry handsets on its network by the end of January. According to Fox News, the new phones are part of the Pentagon’s “new mobile program for unclassified work.” BlackBerry’s shares soared 10% in midday trading on the news.

Search for the ‘Next Big Thing’ Yields Soaring Valuations
New York Times
You probably saw that Google is paying $3.2 billion in cash for Nest Labs, a maker of smart thermostats that has no profit and perhaps $300 million in revenue.




Intel TV Is Dead. Long Live Web TV
Intel’s failure to launch the TV service on its own shouldn’t be viewed as a benchmark for the entire industry. Rather, the company’s progress should be seen as signal for how close the US is to a true Web-based TV service.




Edelman 2014 Trust Barometer Reveals That Collapse In Government Trust Puts Onus On Business
The Holmes Report
Edelman’s 2014 Trust Barometer reveals that trust in government has plunged to a historic low across several countries, leading the firm to call for business to lead the regulatory debate. The findings from the PR firm’s 14th edition of the annual survey demonstrate the largest-ever gap in trust between the business and government, thanks to the former holding steady and the latter declining precipitously.




News Corp. Says Lex Fenwick Departs as CEO of Dow Jones
Ad Age Digital Next
News Corp. said Lex Fenwick, CEO of its Dow Jones & Co. division, has left after less than two years at the company and will be replaced on an interim basis by William Lewis. News Corp. also plans to examine Dow Jones’ business-to-business strategy, the company said.

The “Seven Deadly Sins” Of Media Agency Pitches
Google the term “Media agency pitch best practices” and you’ll instantly get over 8.7 million results; each one created to help you solve a series of issues through structure, clarity and standardization. Yet, none of them sets out the main reasons why pitches fail to deliver.

Super Bowl Ad Chart: Who’s Buying What in Super Bowl 2014
Ad Age Digital Next
Scarlett Johansson is getting a Super Bowl ad on behalf of SodaStream home carbination machines. Jaguar wants you very much to keep an eye out for Ben Kingsley and two more “British Villains.” Stephen Colbert will make his Super Bowl debut for Wonderful Pistachios. And David Beckham will hawk H&M in the Super Bowl’s first shoppable ad.




Worst Passwords List Revealed: Is Your Password Safe?
Internet security SplashData released their annual list of the 25 most common passwords used on the internet, announcing the worst password ever: “password” has now been replaced by another worst password ever: “1234565.” Last year, “password” held the number one slot on the list, but the numbers one through six bumped it off this year.

Should Microsoft Corporation (MSFT) Buy Yahoo! Inc. (YHOO)?
It’s been about six years since Microsoft Corporation (NASDAQ:MSFT) offered to buy Yahoo! Inc. (NASDAQ:YHOO) for $31 per share. So should the company try again? Forbes contributor Peter Cohan considers the possibility with one reason in mind. Maybe Microsoft would like Yahoo! CEO Marissa Mayer to replace Steve Ballmer.




2014 Edelman Trust Barometer
Richard Edelman – 6 A.M.

Build Experiences Not Just Products
Brian Solis

Seven Habits for Effectively Managing Down

Target Explanation Misses the Mark
Ronn Torossian 5W

1 In 128 Billion: A Slam Dunk
The Flack

In Media and Creative, This Will Be the Year of Agency Integration
Ad Age Digital Next