Wednesday, Dec 4, 2013: Research Reveals Secret to Improving Business Communication & Productivity; Top 2013 PR Blunders; Bullied at Work?; Abercrombie Shareholder Wants CEO Out; Newsweek Editor Promises Print Return

 Wednesday, December 04, 2013




PR Advice for Starting a Company
By Mackenzie Mills, Vice President, Principal, SpecOps Communications, Inc.
As a public relations professional, I’ve been fortunate to not only work with great startups and emerging businesses, but to also join that crowd myself. The past fourteen months have taught me numerous lessons in life and business as I helped to launch a PR firm. We celebrated our anniversary two months ago, and while our blood, sweat and tears paid off, we’ve all witnessed companies …

The Secret to Improving Business Communication and Productivity
By Susan Young, CEO, Get in Front Communications, Inc.
Business leaders who want to improve collaboration in group projects may be overthinking things. Big time. A new study from the University of Wisconsin finds that people who share the same initials are more adaptive and productive when working together in small groups.Dr. Evan Polman co-authored the research …

Being Bullied At Work? 8 Steps To Take To Stop The Bully
The Hiring Hub…By Marie Raperto
While most people think of bullies being in the school yard, they can also show up in the workplace. The dynamics of bullying always stay the same. Workplace bullies use their power to intimidate, exclude, and poke fun at their targets. Bullying in the work environment can have a serious impact as it can take a physical and emotional toll on the person being bullied as well as the staff …

6 Ways to Use Social Media Intelligence
By Heather Bartel, Director of Marketing & Communications, evolve24
Social media represents the largest source of consumer data in the history of the world. People actively and willingly go online to share their passions, concerns and opinions. And with the right research partner, you can extract golden nuggets of information from this gold mine of consumer insights otherwise known as Social Media Intelligence. Here are six ways you can use SMi …

PR Lessons from New York City
By Erica Schuckies, Account Executive, Business Wire
I recently traveled to New York City for the first time and experienced the bright lights, crowded streets and unique atmosphere that only NYC can provide. During my five-day trip, we crammed in as many activities and “touristy” sights as possible, which allowed me to leave the city with a list of takeaways applicable to my day job, working in the PR industry. Come prepared for anything and …

Spotlight on Giving: Marcom Gives Back
PadillaCRT and The Phelophepa Train of Hope
During this season of giving, CommPRO would like to recognize some of the great work that is being done by the marketing communications industry to give back to the community. To kick-off our “Spotlight on Giving” I’d like to recognize PR & marketing agency PadillaCRT for their decade-long support of …




Thinking Beyond the Holi-daze
For the Effective Email Marketing Channel
I’m sure most of you know exactly what you’ll be doing for Thanksgiving, and I’m sure it has a lot to do with your need to plan the basics – trip to Mom’s in the morning and then a trip to your mother-in-law’s in the afternoon. Planning for the holidays is important, otherwise the day will start with chaos. Preparing what your email marketing strategy looks like after the holi-daze is no exception.

Breaking News: Fast vs. Right and How the Media Continues to Adapt
By Amanda Hicken, Media Relations Manager, PR Newswire: For the Agile Engagement Channel
There’s no debating that websites and social media have made it easier to track breaking news as it happens. We saw that clearly with the tweets and photos around the Asiana Airlines crash earlier this year. However, this immediacy …

How McDonald’s Created A Brand Identity Across Their Social Media Platforms
For the Strategic Video Communications Channel
Mike Bako, Marketing Manager of D S Simon Productions, talks with Molly McKenna Jandrain, Director of Public Relations for McDonald’s USA about how McDonald’s builds its brand identity across social media platforms at the PR News Digital PR Summit. “I think it’s really important that you are unified …




Do They Trust You? Takeaways from evolve24’s Coke vs. Pepsi Trust Study
Free Google+ Hangout: Tuesday, December 10
It’s one thing to have customers who “like” or “follow” you, but the bigger question you should be asking is whether or not they TRUST you. Trust offers your business benefits such as increased customer conversion, increased brand loyalty and a healthier bottom line. Trust between your brand and the market …

Citizen Journalism: How Breaking News Got Broken
Free Webinar: Thursday, December 12
These days, news breaks first on Twitter, websites, and blogs. …radio, TV, and print rarely exist in real-time. With everyday citizens running around with gadgets and the ability to share video snippets or pictures with the world, we all have the ability to create and publish news. We don’t need the media to cover our stories; today everyone has a press pass. Join award-winning news director, PR pro …





Groupon’s Holiday Weekend Delivers Record Sales
Groupon (NASDAQ: GRPN) ( today announced a record holiday weekend in North America on, celebrating its biggest four-day weekend of sales since its inception. “More and more people are doing their holiday shopping on Groupon,” said Groupon CEO Eric Lefkofsky.


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Here’s How Much Money Top Musicians Are Making on Spotify
Time Magazine
Spotify, the on-demand music streaming service, has been under increasing fire from musicians who say it’s hurting the record industry. Radiohead frontman Thom Yorke pulled some of his solo work from the service earlier this year and said that the streaming service hardly pays new artists. Other artists such as Aimee Mann and the Black Keys have purposefully kept new releases off of the service for fear it would cannibalize sales.

Media Executives Predict Growth and Mergers in 2014
The Los Angeles Times
The improving global economy has given media executives confidence for fiscal improvement in 2014 — a year that could be punctuated by mergers and acquisitions in the media and entertainment sectors, according to a new report. Consulting firm Ernst & Young on Tuesday released its 9th Capital Confidence Barometer for the media and entertainment industry.

Newsweek Editor Promises Return to Print
Time Magazine
After halting print publication last year, Newsweek announced Tuesday that it plans to resume publishing a weekly print version beginning in January or February. It expects to publish a 64-page edition weekly, Jim Impoco, Newsweekâ€ËŔs editor-in-chief, told the New York Times.

Apple Acquisition of Topsy For $200 Million Keeps ‘Em Guessing
Media Post
What exactly is Apple going to do with a social media analytics company? No one seems to know, but someone at Apple does. The company confirmed a Wall Street Journal report that it has purchased Topsy Labs — a company that analyzes data from the Twitter platform. WSJ pegs the acquisition at around $200 million. Topsy is one of a few companies given access to the micro-blog’s full stream of posts. It sells access to real-time analytics of tweets as well as to an index of all tweets going back to 2006.

Versace Valuation May Be as Over the Top as Its Clothes
The New York Times
Versace’s valuation looks as aggressive as its outfits. The Italian fashion house, which is sizing up buyout firms and sovereign wealth funds to finance a capital increase, believes it is worth more than 1 billion euros, or $1.36 billion, and could triple in value in three years. There is real potential, because Versace has fallen behind industry trends. But a big price tag for a skimpy minority stake next to a powerful family? That’s hard to pull off.




Abercrombie Shareholder Wants CEO Replaced or Company Sold
An Abercrombie & Fitch Co shareholder urged the teen apparel retailer to replace Chief Executive Mike Jeffries after his contract expires in February, failing which the company should consider selling itself. Engaged Capital LLC, which owns less than 1 percent of the company’s shares, said in a letter to the board on Tuesday that the expiration of Jeffries’ term is an opportunity for the board to set a new direction for the company.

Applebee’s Will Install 100,000 Intel-Backed Tablets Next Year In Record Rollout
From the classroom to coffee shops, tablets are popping up everywhere. Now a new deal will put 100,000 of the devices on tabletops across Applebee’s restaurants in the United States, a record rollout for a business that continues the trend to gamify your dining experience and get you to spend more in your seat. The deal, which should easily eclipse past rollouts by companies and schools like Chicago Public Schools (60,000 tablets) and Cisco Systems…




The Rise Of VC Content Marketing
Over the past few years, while an increasing number of businesses have been using content marketing to attract and retain great customers, most venture capital firms have lagged behind. In an industry where any type of marketing beyond public relations has historically been viewed as unnecessary (just type “venture capital marketing” into Google and see what you get), that’s not exactly surprising.

DuPont CSO: Focus on Innovation and Listen to Critics
The Guardian UK
After a dozen years as a regulator, Linda Fisher decided to cross the fence and enter the private sector. Not one for half measures, she joined DuPont, one of the world’s largest science and technology corporations. Her reasoning for making the leap was straightforward: she figured she could do more in business to tackle the big environment issues of the day than in government. It’s not that the former deputy administrator at the Environmental Protection Agency (EPA) is anti-regulation.




Top PR Blunders of 2013 and What Brands Can Learn
With 2014 fast approaching, now is the perfect time to reflect upon the good, bad and the ugly of the previous year – especially the ugly – in an effort to avoid similar #fail moments in the future. Take this year’s biggest PR fails, for example. From technology start-ups to established retail chains, a variety of companies garnered headlines for blunders that could have been avoided.




More Hours Are Spent Listening to the Radio Than Browsing the Internet, Says New Study
American consumers spend more time listening to traditional radio each month than they do on the plethora of streaming-video gizmos that have captured the attention of so many advertisers, cable networks and TV broadcasters, according to a new report from Nielsen. The average American listens to about 14 hours of AM or FM radio per week — more than the total amount of time spent per week using DVD players, streaming video on mobile devices…

Court Upholds Federal Ban on Political Ads on Public TV, Radio
A divided U.S. appeals court on Monday upheld a federal ban on political advertising on public television and radio stations, rejecting an argument that it unconstitutionally violated the First Amendment. By an 8-3 vote, the 9th U.S. Circuit Court of Appeals in San Francisco let stand a 1981 federal statute that prohibits public stations from transmitting paid advertisements on behalf of political candidates…




Volvo Is About to Unleash 100 Robo-Cars in Sweden
Volvo is bring its robo-car army to its home country of Sweden, with 100 autonomous vehicles taking to the roads of Gothenburg in the next three years. In a move that one-ups Nissan’s promise to bring autonomous vehicles to market by the end of the decade, Volvo says it believes that “that no one should be killed or seriously injured in a new Volvo car by 2020.”

Google Launches Compute Cloud (And Slashes Prices) to Rival Amazon Web Services
Venture Beat
After an 18-month preview period, Google’s Compute Engine (GCE) is finally ready for prime time. On Monday, Google announced “general availability” for its cloud compute project, which now includes a service level agreement that guarantees it’ll be available 99.95 percent of the time. The American tech giant also introduced a few new GCE features, including 16-core instances and faster persistent disks, as well as price cuts for its standard instances and persistent disk storage.




Social Business is Not Dead: New Charts and Data Reveal the Real Evolution of Social Businesses
Brian Solis

Black Friday’s Branding Problem

Mobile Content Marketing With Apps: Pros, Cons, Examples and Best Practices
Top Rank

Amazon’s Preemptive PR Strike Hits Home

Holiday Content Marketing: 13 Tips Any Business Can Use
Heidi Cohen: Actionable Marketing Expert

NORAD to Give Santa an Escort