Wednesday, August 14, 2013 (Highlights: Paula Deen’s ‘Hollow’ Legal Victory; Sport Illustrated’s Success Secrets; PR Measurement Myth; IPO Boot Camp Today)

 Wednesday, August 14, 2013




Paula Deen: Crisis Communications Gone Wrong – A ‘Hollow’ Legal Victory
By David E. Johnson, CEO, Strategic Vision, LLC
Embattled celebrity chef, Paula Deen won a welcome legal victory Monday when a federal judge dismissed the racial discrimination portion of a lawsuit against her and her brother. The sexual harassment portion remains. Yet, it was Pyrrhic victory for Deen, for while she may have won in court she, has lost in the court …

Millennials: Time To Protect Your Image
The Hiring Hub…By Marie Raperto
A recent infographic published on points out the scyism that exists between millennials and human resource professionals. It points out that employer perceptions are working against them. To overcome this, millennials need to be aware of their image, and hiring …

“No One Does It Like Sports Illustrated Does It.” – Matt Bean, Managing Editor Tells Samir Husni the Secrets of SI’s Success
The Mr. Magazine™ Minute (VIDEO)
Matt Bean, managing editor, was my guest on a panel about Sports in a Digital Age at the annual convention of the Association for Educators in Journalism and Mass Communication in Washington, D.C. After the panel …

Must-Haves and Should-Haves for IR Sites
By Ibrey Woodall, Vice President, Web Communications Services, Business Wire
I’m frequently asked by investor relations (IR) practitioners about exactly what is required in their IR site. This is a valid concern when it comes to meeting U.S. Securities and Exchange Commission (SEC) regulatory compliance expectations. So often do I receive this question that I penned a white paper…




The Measurement Myth
By Mark Weiner, CEO PRIME Research: For the PR ROI Channel
Myth: The only way to connect PR with sales requires sophisticated and expensive statistical analysis using marketing mix modeling or data optimization. Truth: While marketing mix modeling and optimization are great tools for companies and brands that have the resources (thousands of transactions a week, diverse market presence, financial resources), it does not mean …

Infographic & Question #27: In Comparison to Audio-only Earnings Webcasts, Would Live Video Webcasts of a Company’s CEO Inspire More Trust?
For the Agile Engagement Channel
When Netflix and Yahoo! used video for their earnings this quarter, traditional and social media pundits had a “the future of shareholder communications is coming” fest. Video for IR is not new. Certainly, online video has proved its …

The Case for Oil & Gas
For the Mobile IR Channel
Summer’s here and it’s heating up with oil and gas. But what do apps and the oil and gas industry have in common? Both are booming industries and both are expected to play leading roles in the economic recovery. With the attention surrounding investments in the oil and gas industry, it makes sense that this sector is one of the fastest adopters of investor relations app based …

Video ‘Rules’ For Online Marketers, According to Recently Released, Video Content Marketing Survey
By Larry Thomas, President of Latergy Video Marketing and Public Relations: For the Latergy Social Video Channel
Research, results and common sense suggest that video is a powerful tool for online marketers. Video storytelling is on the rise because it drives traffic, engagement and conversions. While content marketers are producing more …

Video ‘Critical Minute – National Night Out
For the Critical Now Channel
Every year on the first Tuesday of August, police officers and members of neighborhood watch associations join the community for a night of food, friends, and crime fighting.




(TODAY) – IPO Boot Camp 2013
Two-Part, Free Webinar Series (Part I: On-Demand, Part II: Today)
IPOs are once again in the news. While normally the summertime is a time when the financial community takes a breather, this summer promises to be different and will see a number of companies make their debuts. Some will succeed while others will languish. What separates the winners from the losers? A number of factors, actually; chief among them is preparation. Undertaking an IPO can be …

Smart Marketing: A Digital Marketing Road Show
For the Effective Email Marketing Channel
Big Data… Personalization… & Automation…Everyone is talking about it. Everyone wants to have it and use it. But is anyone showing you how? Big data, personalization, and automation continue as core trends in the digital marketing space. Spend the day with experts from WhatCounts, Windsor Circle, and Janrain as we discuss these digital trends and explore how companies …





Icahn Says Apple Could Be Worth $700 Per Share With Larger Buyback
Activist investor Carl Icahn said on Tuesday he has amassed a “large position” in Apple Inc and believes the stock could be worth as much as $700 a share if CEO Tim Cook pushed for a larger stock buyback. The billionaire with a reputation for pushing aggressive corporate change said he had a “nice conversation” with Cook on Tuesday and they plan to speak again soon. News of Icahn’s interest in Apple pushed the stock up 4.75 percent to $489.57 on the Nasdaq.

Debranding: Why Coca-Cola’s Decision to Drop its Name Worked
The success of Coca-Cola’s Share a Coke campaign in which the brand name was replaced by 150 of Britain’s most popular names has led to a lot of scratching of heads as to what it was about this campaign that meant it worked so well. Chris Deere, head of brand activation at Coca-Cola Great Britain explains that, beyond the obvious attempt at personalisation, the campaign is about sharing: “We wanted people not just to find bottles with their own names on, but to surprise a friend or someone they love by seeking out a bottle with their name on it,”

Meet the Low-Key, Low-Cost Grocery Chain Being Called ‘Walmart’s Worst Nightmare’
Time Magazine
Retail analysts say the world’s biggest retailer has reason to fear a small grocery chain that’s based in Idaho and boasts a business model that allows it to undercut Walmart on prices. So about that eye-catching Walmart quote. Those are the words of Burt Flickinger III, a widely respected supermarket-retailing-industry expert who works for the Strategic Resource Group.

NBA Sets Out To Conquer Next Big Market: India
Ad Age Digital Next
Last month, Miami Heat player Chris Bosh traveled to India. Wearing a “Namaste Bosh” (“Welcome Bosh”) T-shirt, he hung out with children in Mumbai, teaching them dribbling and leading cheers. But this was no humanitarian trip in the wake of the Heat’s second championship in as many years: It’s part of a well-orchestrated effort by the National Basketball Association to make an all-American game hugely popular in India.

Angry Parents Say J.C. Penney Ad Promotes Bullying
J.C. Penney is coming under fire for a “back-to-school” ad that shoppers say promotes bullying and puts pressure on families. The ad features a group of children with voice-over from a mom who has to buy clothes for her son’s upcoming school year. She says, “This stuff can make or break your entire year.” The narration airs over a shot with a pre-teen boy sheepishly looking around as he sits alone at a school lunch table.

Coke to Defend Safety of Aspartame in New Ad
The Fresno Bee
Coca-Cola plans to run its first ad defending the safety of artificial sweeteners on Wednesday, a move that comes as the company looks to stem declining sales of diet soda. The print ad is set to run in USA Today in the Atlanta area, followed by the Atlanta Journal Constitution on Thursday and the Chicago Tribune next week. It says that diet drinks can help people manage their weight and stresses the scientific evidence showing the safety of aspartame, which is more commonly known under the NutraSweet brand name.

Chipotle Considers Changing Beef Standard Amid Shortage
After years of touting naturally raised meat, Chipotle Mexican Grill Inc (CMG:US). is considering changing its standards to allow beef treated with antibiotics into its restaurants amid a supply shortage. The burrito seller is evaluating using meat from cattle treated with antibiotics because of an illness, which currently isn’t permitted to be sold in its restaurants, Chris Arnold, a spokesman for Denver-based Chipotle, said in an e-mail.




Why Is the Obama Administration Trying to Stop the American-US Airways Merger?
Since when does the Department of Justice block airline mergers? After years of unopposed consolidation, the airline industry faces a surprising challenge to its latest merger: The DOJ filed suit today to stop the $14 billion union of American Airlines and US Airways (LCC). The Justice Department said the merger, which would create the world’s largest airline, would lead to higher costs and hurt travelers. S

Recounting Ackman’s Other Investing Misses
The New York Times
With his departure from the J.C. Penney board, William A. Ackman has another big whiff on his hands. Mr. Ackman, the head of Pershing Square Capital Management, is one of the most recognizable hedge fund managers in the world, with a string of enviable successes. But he has had his fair share of duds, and his career has been largely one of big swings and misses: for every home run investment like General Growth Properties and Fortune Brands there has been a strikeout like the Target Corporation.

BlackBerry Crisis Dredges Up Painful Nortel Memories
BlackBerry Ltd.’s search for a buyer is stirring up old memories of another former Canadian technology giant that fell from glory. Nortel Networks Corp., the telecommunications-equipment maker founded in 1895, once represented more than one-third of the country’s benchmark stock index, with a market value of $366 billion ($354 billion). It filed for bankruptcy in 2009, leading to thousands of job losses, a $7.8 billion asset sale and a severe blow to Canada’s ambitions as technology leader.

Fidelity Investments Launches Google Glass Test For Investors
Boston Globe
Fidelity Investments, the Boston-based financial services company, said its R&D lab has begun to take a closer look at how Fidelity can use wearable technology such as Google Glass to help investors. According to Fidelity, this is similar to the testing it did years ago with mobile technology and social media. In a press release, Fidelity Labs, a part of the Fidelity Center for Applied Technology, launched a preview of the Fidelity Market Monitor for Glass, the first investing Glassware widely available for Google Glass.

Wall Street Regulator Probes Analyst Meetings Ahead of IPOs
IR Magazine
Wall Street regulators are probing allegations that companies may be seeking favorable reviews from research analysts, possibly as a condition for hiring their companies as underwriters. Complaints that analysts are being pressured to favor certain companies planning initial public offerings to win business for their employers have sparked the investigation…





Top US Universities Coach Innovation
China Daily
More and more Chinese entrepreneurs are trying to improve their chances of sparking something new by attending training programs at top US universities, as innovation becomes their top priority. “A healthy and sustainable innovation ecosystem will be the most conducive thing to developing businesses,” according to 28 entrepreneurs from China’s coastal province Jiangsu who just finished a 19-day session at Stanford University. China now has an increasing number of government initiatives to support innovation and Jiangsu is one…

Burnett Looks to Create Products with Innovation Incubator
Chicago Business
On a recent Thursday morning, Lollapalooza co-founder Perry Farrell is on the 21st floor of the Leo Burnett building on Wacker Drive, telling advertising executives how the energy of early shows with his band Jane’s Addiction in Los Angeles rock clubs inspired what is now a three-day, eight-stage, 150-band spectacle attended by 300,000 people.

Skyline Shakeup
The Wall Street Journal
Logos of corporate behemoths in finance and media have long adorned Midtown Manhattan’s skyline. Now, a Swedish purveyor of trendy, moderately priced clothing is preparing to upstage them. In what is likely to be the most prominent corporate logo crowning a New York skyscraper, workers are in the process of readying four illuminated “H&M” panels for retailer Hennes & Mauritz AB that are to be installed atop 4 Times Square at 42nd Street and Seventh Avenue.

Expert Committee to Recommend Roadmap for Innovation Universities
The Times of India
The Union government has decided to set up a committee for recommending changes to the provisions of the universities for Research and Innovation Bill, 2012 and suggest a roadmap for future. The Committee will examine the report of the Parliamentary Standing Committee on Human Resource Development on the Universities for Research and Innovation Bill, 2012.

Subaru Doubles Donations to $10 Million During “Share the Love” Event
Automotive News
It may just sound like good public relations and a way to gain a little notoriety on the back of feel-good news, but when an automaker steps up to donate $10 million in a single year to charities, it transcends fluff. That’s what Subaru has done in its fifth “Share the Love” promotion, combining for a total of $25 million. All of that money benefits charities like the ASPCA, Make-A-Wish Foundation, Meals on Wheels, National Park Foundation, and Teach for America. Subaru also allows dealers to add a sixth local charity from which to choose.

Hollywood Marketing Firm Cimarron Group to Shut Down
The Los Angeles Times
Cimarron Group, one of Hollywood’s leading brand strategy and marketing companies, is closing its doors after more than three decades in business. “It is with much regret that I announce the closing of Cimarron Group,” Bob Farina, chief executive of the Cimarron Group, said in a statement. “I want to thank the incredible executive team and staff that has served this agency with their creativity and dedication. Over the past 33 years, our clients have meant everything to us and we appreciate all of them beyond measure.”




Tim Hortons’ Corporate Communications Earn It A Black Eye In Rittenhouse Rankings
Huffington Post
Tim Hortons ranks among the most secretive publicly-traded companies in a new ranking of corporate candour, and that may be part of the reason the Canadian coffee and donut chain is struggling to make inroads in the U.S. In a recent survey, communications consulting firm Rittenhouse Rankings rated Tim Hortons as seventh-worst when it comes to corporate candour.

Leading Pro-Israel PR Firm Splits Up
Buzzfeed Politics
Rabinowitz/Dorf, the premier liberal pro-Israel communications firm in Washington, has split in two after what sources say was a contentious breakup between the two directors, Steve Rabinowitz and Matt Dorf. “After 13 years together, the firm is breaking up and we’ll be working apart from each other going forward,” Rabinowitz and Dorf wrote in an email to clients and friends on Monday with “Breaking up is hard to do” in the subject line. “Matt is leaving to start his own business, West End Strategy Team, a strategic communications firm that raises public awareness, influences policy and drives social change…

Broadway to go dark to honor late PR great Shirley Herz
NY Daily News
The bright lights of Broadway will be dimmed on Wednesday in memory of the celebrated theatrical publicist Shirley Herz, who died on Sunday at age 87. Marquees on the Great White Way will go dark at 8 p.m. for one minute. During her nearly 65 years of working in the theater, Herz publicized hundreds of Broadway and Off-Broadway productions.





Sorrell Says That Majority of WPP Business Will Come From Fast-Growth Markets and Digital in Five Years
The Drum
Sir Martin Sorrell, CEO of WPP, has today unveiled his first post as part of the influencer programme on LinkedIn, stating that he expects the majority of its revenue to be from digital and fast growth markets within the next five years. Following a week which has seen WPP acquire a majority stake in ScanGroup in Kenya…

Dentsu, The Next Generation: Unveils ‘Beyond’ Plan
Media Post
As part of its second-quarter earnings report, Tokyo-based agency and media holding company Dentsu unveiled a new strategic initiative to transform its organization into the “next-generation agency network” by expanding globally as well as boosting its dominance in its home market of Japan. The plan, dubbed, “Dentsu 2017 and Beyond,” begins with the current fiscal year through 2017’s, and broadens the holding company’s focus from a regionally focused one to a “truly global player” in 110 countries worldwide, following its acquisition earlier this year of Aegis Group.

Gannett Launches G/O Digital, The Umbrella Agency for its Digital Marketing Services
The Drum
Gannett, which owns 80 daily newspapers, the USA Today brand, and 23 local TV stations, has announced the launch of G/O Digital, the new umbrella group for its digital marketing services. G/O Digital is looking to become a “one-stop-shop” for advertisers, with its new name aiming to embody the “quick, precise impact” the portfolio of companies delivers to its marketers…

Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz
The New York Times
THE Kraft Foods Group is continuing a major marketing blitz with an initiative for a new product line – budgeted at more than $30 million in the first year – that seeks to tap into the current mania with all things chef. The new line of nine meal-starters, called Kraft Recipe Makers, is being introduced with a campaign that features two celebrity chefs, Rocco DiSpirito and Carla Hall, presented in commercials as if they were a smart-aleck brother and sister critiquing their parents’ ability to come up with new and different dinner menus.





Facebook Acquires Voice Recognition Startup Mobile Technologies
The Inquirer
Facebook revealed that it has acquired speech recognition startup Mobile Technologies for an undisclosed sum on Monday. Mobile Technologies was founded in 2011 and is the brains behind Jibbigo, a speech-to-speech translation app for iOS and Android that was launched in 2009. The app works by enabling the user to record spoken words to receive a translation in a different language, with the service presently supporting more than 25 dialects.

NEC Develops Technology to Estimate Network Communications Speeds
Asahi Japan Watch
NEC Corp. announced Aug. 13 that it has developed new technology that estimates the transmission speed of Internet and mobile network communications, enabling the provision of services based on transmission speeds, such as streaming video and IP telephone services. Conventional methods for measuring transmission speeds require high capacity data transmission, take a long time and place a heavy load on the network. Since transmission speeds change from one moment to the next, mobile terminal users must often wait before viewing rich content, and the quality of IP phone connections can be difficult to maintain.

Fitbit Raises $43 Million From Qualcomm Ventures, SAP Ventures, And SoftBank Capital
Fitbit, a startup which makes a wide range of digital fitness trackers and health devices, has closed a $43 million funding round, according to an SEC filing. The funding comes as the market for health trackers is heating up, with more money being invested in the space. Earlier this spring, TechCrunch reported that Fitbit was looking to raise $30 million in growth equity at a $300 million valuation, but it looks like the company was able to raise even more than that.

Twitter Buys Code Training Company Marakana to Boost Engineering Chops
PC World
Twitter has acquired Marakana, a company that provides open-source training, as part of an effort to develop new skills among its engineers. The deal, which was announced Tuesday in a blog post, will lead the formation of a new development program at the social network dubbed “Twitter University.” Twitter already offers training opportunities, ranging from orientation classes for new engineers to iOS bootcamp and courses in Java virtual machine coding.





Broadcast Yourselfie: How Teens Use Social Media and Why It Matters to You
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