Wednesday, April 10, 2013

 Wednesday, April 10, 2013



Modernize Your Resume: 4 Tips To Update Yours
The Hiring Hub…By Marie Raperto
Writing your resume is not easy. Once you have it done, most people breath a heavy sigh of relief and put it out of their mind. What you must remember is that whether you are currently looking for a job or not, your resume needs to be updated on a regular basis.

What You Say When You Talk with Your Hands
By Carol Kinsey Goman
Have you ever noticed that when people are passionate about what they’re saying, their gestures automatically become more animated? Their hands and arms move about, emphasizing points and conveying enthusiasm.You may not have been aware of this connection before, but you instinctively felt it.

Social Media Usage Among Financial Professionals is Important and Growing, Survey Finds
Gene Marbach At Large
Twitter usage by financial advisors clearly is a trending topic, according to American Century Investments’ fourth annual Financial Professionals Social Media Adoption Study. The research study examined advisor usage and attitudes toward social media such as LinkedIn, Twitter, Facebook and YouTube.

Together, We Did It: Behavior Intelligence Vendor Brickstream Breaks Through at NRF
By Mike Neumeier, APR, Principal, Arketi Group
In November 2012, Brickstream, a developer of behavior intelligence solutions for environments where people shop, gather, work and play, asked us to craft and execute a strategy to re-launch the 12-year-old company at the largest retail show in North America — NRF’s Annual Convention & EXPO, otherwise known as …



Give The Media Something To Talk About: Inside The Grand Opening Of The LEGOLAND Hotel
For the PRketing® Channel
Doug Simon, President and CEO of D S Simon Productions, speaks with Julie Estrada, Media Relations Specialist for LEGOLAND Hotel, about what media relations techniques went into making for a successful grand opening of the LEGOLAND Hotel in Carlsbad, California.

There’s No Excuse for Bad Content
By Ken Dowell, EVP, PR Newswire, for the Agile Engagement Channel
Content marketing is the outgrowth of a number of long-terms trends in the communications business. The ability of anyone to be a publisher. The shrinkage of traditional media. The questionable effectiveness of online advertising. The changes in search. But ultimately it is about producing content that is exactly what your audience wants to read.

How to Enter the ACE.BIZ Awards
Welcome to the 2013 ACE.BIZ Awards, hosted by The New York / IABC
The New York Chapter of the International Association of Business Communicators (New York / IABC) recognizes professional excellence in all aspects of business communications. This 2013 program is the ‘reinvention’ of the New York / IABC’s long history of professional recognition, including the Communicator of the Year (COY).

(Webinar Invitation) Connecting the Content Dots: How to Increase Content and Messaging Visibility with a Multi-Channel Distribution Strategy
For the Agile Engagement Channel
Your target audiences are interacting with your brand, message, and content through a variety of channels. As a result, marketers increasingly need to create messages in multiple formats and ensure that these messages are …



Ben & Jerry’s Dishes Out Free Scoops and Fans Crash Website
The Los Angeles Times
Ice cream lovers around the world just let out a scream, one so loud it brought down a company’s website. Ben & Jerry’s was dishing out free scoops at participating locations worldwide Tuesday as the Vermont firm celebrates its 34th annual “Free Cone Day.” But its website wasn’t working Tuesday morning as ice cream fans flooded the site, likely searching for the nearest location to enjoy a free scoop of Chunky Monkey at one of its more than 650 stores in 20 countries.

The Best Advice I Ever Got About Working in PR
The Buzz Bin
At this time of the year, my agency, CRT/tanaka, gets inundated with résumés from eager, young college students looking for internships or full-time positions. Listening to enthusiastic and passionate young people during the interview process always inspires me and reminds me why I enjoy working in public relations. These interactions with college students on the threshold of their futures got me to thinking about all the things I wish I knew when I first entered the working world. So I asked a few of my colleagues, seasoned PR professionals whom I respect and admire, for the best advice they ever got about working in public relations. Here is what they had to say …

Negative Tweets Can Benefit a Brand, Says Domino’s Marketing Director
Brand Republic
Negative tweets can prove beneficial to a brand by driving “a lot of interest”, according to Simon Wallis, the marketing director of Domino’s Pizza. Wallis was speaking in reference to Domino’s sponsorship of ‘Splash’, Tom Daley’s much-derided ITV show, which aired in January. The show suffered a Twitter backlash with tweets attacking ITV for “plumbing new depths” and “scraping the barrel” in broadcasting the show, which was fronted by the 18-year-old Olympic diver Daley, who served as a diving mentor to celebrities.

Should Chefs Care About Writers?
Eater National
Last Friday, Eater attended a private dinner at Night+Market. During the meal, over generally polite conversation, a Los Angeles-based chef with multiple restaurants stated to a table full of restaurant industry types, that he doesn’t care what bloggers, food writers or Yelpers think of his restaurants. He said he didn’t care what bloggers wrote, that he never reads “Eater or other blogs” and doesn’t “care about [writers’] opinions” whether they wrote for a blog or a magazine. He clarified by saying that his “job was to cook, and make good food.” Not long after the exchange, a guest at the table pointed out that this same chef employed a public relations firm.



Barnes & Noble Launches New Publishing Platform
Barnes & Noble is replacing its self-publishing platform, PubIt, with a new system presumably designed to make publishing with the bookseller easier than doing so with rival Amazon.Nook Press lets authors compose the book within the platform, instead of requiring them to upload a file and convert it to the system’s formatting. An author need only upload the content once and then write and edit within Nook Press, and preview the work, before it turns into an ePub file.

Canada Ready for Canadian $1 Billion Sanctions Against U.S. Over Labels
Canada is prepared to impose sanctions of up to C$1 billion ($980 million) a year against the United States unless it complies with a WTO order to redesign its meat labels, Agriculture Minister Gerry Ritz said on Tuesday. The United States introduced country of origin labels for meat in 2009. Mexico and Canada successfully argued before the World Trade Organization that the labels were discriminatory and Washington has until May 23 this year to change them.

Now Showing in Rich People’s Homes: First-Run Movies
The Los Angeles Times
They were planning to spend nearly $500,000 on a home theater. What was an additional $35,000 to show first-run movies? When Ken and Carol Schultz began remodeling their 10,000-square-foot San Diego-area residence, they spared no expense on a screening room. The couple tricked it out with custom-built armchairs with heat and massage functions, and a Runco 3-D-capable projector with a price of about $100,000. But the most unusual feature of the theater is a $35,000 device that offers 24-hour rentals of first-run movies. For $500 a film ($600 for 3-D), the Schultzes can show movies the same day they screen at the local multiplex.

‘Breastaurant’ Trademarked by Texan Restaurant Chain
Eater National
Sad news for lovers of portmanteau and boobs: Doug Guller, the founder and CEO of the Texas-based restaurant chain Bikinis Sports Bar & Grill (with 14 locations) announced in a press release last week that Bikinis has secured the trademark for the term “Breastaurant.” Guller says, “We’re really excited about receiving this federal trademark … Our team has worked hard over the last seven years to offer a unique experience to our fans.” If by unique he means pretty similar to formerly-known-as-breastaurants Hooters, Twin Peaks, and Canz, then the trademark represents a potentially huge marketing victory.

Yoplait’s Cause Marketing Deepens Customer Engagement
Huffington Post
The Challenge: Companies can deepen their engagement with customers by championing powerful causes. However, in order for these efforts to be effective, customers must feel that your efforts are authentic and truly helping the charity. When brands are effective with cause marketing, it can also be a win for the product category. Yoplait®’s successful Save Lids to Save Lives®program was ranked number one by shoppers as the brand they purchase most because of its association with a cause.



J.C. Penney Shows How the Market Overvalues the C.E.O.
New York Times
The debacle at J.C. Penney exposes a glaring inefficiency in how the market values corporate chieftains. When the struggling retailer hired Apple whiz Ron Johnson in 2011, the company’s equity value spiked by more than $1 billion. On Monday evening, news of his departure added $350 million. The return of Michael Ullman – the man Mr. Johnson replaced – swiftly erased some $700 million. Such big swings make no sense. Less than two years ago, Mr. Johnson was given a savior’s welcome. William A. Ackman, a board member and hedge fund manager whose Pershing Square Capital Management is J.C. Penney’s biggest shareholder, championed the recruitment and touted Johnson’s retail success at Apple and Target. Apple, in particular, always looked a shaky comparison.

Time Sees the Future and its DrunkenStepfather
The Street
Time Inc.’s roll call reads like the New York Yankees high-salaried line-up. These days, of course, the Yankees priciest players are injured or nearing retirement.Time, the largest U.S. magazine publisher, will be spun-off later this year by its parent company, Time Warner (TWX). To thrive as a standalone business, Time may need of shot of youth and spunk to flourish in the age of tagging, following and “going viral.”

KPMG Resigns as Auditor for Herbalife, Skechers
Washington Post
The accounting firm KPMG has resigned as the auditor for nutrition company Herbalife and shoe retailer Skechers after a rogue partner allegedly leaked information about the companies to someone who used it to trade stocks. KPMG said it fired the partner and has no reason to believe that there were any problems with the financial reports for Herbalife or Skechers.

A Whale Of A Deal: SeaWorld Readies For $540M IPO At $24 To $27 A Share
SeaWorld Entertainment, the business behind Shamu the killer whale, wants to make waves in the public market. The company says it will try for a $540 million IPO, in what would be among the largest offerings this year. SeaWorld plans to sell 20 million shares between $24 and $27 apiece. Half the stock comes from the company’s owner, private equity shop Blackstone. At the range’s midpoint, SeaWorld would be valued at $2.4 billion. A whale of a deal for investors? Hardly.




Communication: Smell the Change
It was the 6th century Greek philosopher, Heraclitus who said, “The only thing that is constant is change.” No truer words could be spoken in the context of communication – in this case, internal communication. On an intimate level, wooing has evolved from women being hit over the head and dragged by the hair to a cave to consummate new found ‘love’, to being wined and dined with no concrete promise of reciprocation for the suitor.

Fiat S.p.A. and Chrysler Group LLC Announce Publication of 2012 Sustainability Report
PR Newswire
Fiat S.p.A. and Chrysler Group LLC today announced the release of the Fiat S.p.A. 2012 Sustainability Report, detailing the combined sustainability initiatives, achievements and targets of the two organizations.The Report covers the companies’ sustainability efforts at every stage in a vehicle’s lifecycle – from design, selection of suppliers and materials, production, logistics, customer experience, vehicle use, through final disposal. The Sustainability Plan communicates progress on the Group’s commitments to generate value responsibly with respect to good corporate governance, environmentally responsible products, plants and processes; a healthy, safe and inclusive work environment; and constructive relationships with local communities and business partners.




GM Returns to Facebook Advertising After Public Split a Year Ago
Ad Age Digital Next
Eleven months after a very public divorce, General Motors is reconciling with Facebook. GM has confirmed to Ad Age that it is back in the fold as a Facebook advertiser. Thus ends a bizarre chapter in which GM, the second-largest U.S. marketer publicly eschewed the social network’s ad products three days before its hotly anticipated initial public offering. Paid advertising makes up the lion’s share of Facebook revenue.*

The Most Hilarious ‘Game of Thrones’ Craigslist Sex Ad You’ll Ever Read
Daily Beast
So much carnal knowledge is on display in Game of Thrones, HBO’s hit swords and sandals fantasy series, that the show inspired media critics to coin the term sexposition-providing plot exposition mid-humping. But this may be a bit too kinky…even for the Seven Kingdoms. On the evening of April 5, an anonymous person claiming to be a 25-year-old woman in New Orleans posted a ridiculously funny Game of Thrones-themed query on the Casual Encounters section of Craigslist.

Real-Time Bidding Spend in Online Video Advertising to Hit $1.14 Billion in 2014 According to Independent Consulting Firm
According to a commissioned study conducted by Forrester Consulting on behalf of SpotXchange, the largest global marketplace of digital video ad inventory, real-time bidding (RTB) in online video advertising will account for 24.7 percent of all U.S. online video spending by 2014. In the study “RTB Powers The Rapid Growth of Online Video,” Forrester found that over the past year, RTB has been the fastest growing segment of the online video advertising market, growing more than 100% from 2011 to 2012, and forecast to grow more than 70% in 2013.

Microsoft Escaltes Advertising Assault on Google
Fox Business
Microsoft is skewering Google again with ads and regulatory bashing that say as much about the dramatic shift in the technology industry’s competitive landscape as they do about the animosity between the two rivals. The ads that began Tuesday mark the third phase in a 5-month-old marketing campaign that Microsoft Corp. derisively calls “Scroogled.” The ads, which have appeared online, on television and in print, depict Google as a duplicitous company more interested in increasing profits and power than protecting people’s privacy and providing unbiased search results.

Walmart Switches Advertising From Network to Local Television
For 23 years, the ability to advertise nationally on network television has given Walmart not only greater media cost-effectiveness, but also a television presence that no local or regional competitor could match. But now, Advertising Age reported April 8, they’re shifting advertising dollars from network to spot buys.In an attempt to create a television version of online advertising’s ability to tailor messages to real-time local conditions, the retail giant plans to run commercials comparing prices against specific competitors in 60 different markets.




The 9 Laws of Affinity in an Era of Digital Darwinism
Brian Solis
Corporate Communications

Flurry Opens Mobile RTB Exchange, Though True Gains Appear Years Away
Ad Exchanger

EBay Takes on Amazon with Lower Fees, Local Offer App and Big Data Sales
Marketing Pilgrim

Blueprinting As a Coaching Model
Ducttape Marketing

How to Use Pinterest to Build Trust and Loyalty
Social Media Examiner

Meet the Hispanic Market’s Most Influential Bloggers
Business Wired
Investor Relations