This webinar will take a deep dive into the language and process to communicate PR/marketing value to the C-suite and/or to key stakeholders. The webinar will include exploration and discussion around the following:
- Setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world
- How to connect the dots between creative inputs and business driving outcomes: questions to ask, setting benchmarks, etc.
- Ultimately, how to communicate these outcomes to the C-Suite and simple, concise language so they how your efforts fit into the larger picture
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