As more patients turn to the web for health information hospital marketing is facing a new challenge: to attract the right patients hospitals need an excellent online presence. Hospital websites have to provide relevant content, patient-centric features, and ensure that their content is visible in search engines.
Google and Evolve Digital Labs have joined forces to share their expertise on how to accomplish cost-effective digital hospital marketing in a free one-hour webinar on May 14, 2014 at 11am Pacific/2pm Eastern. Register for the webinar here.
In this webinar you will learn:
- How patients use search to find health information
- The increasing importance of mobile
- The importance of video for driving conversions
- How to navigating the change in patient expectations
- The benefits of turning your website into a patient-centric tool
- Two ways to develop a patient-centric website
The presenters on the webinar are:
Jesse Eisman Morgan Wallace
Jesse Eisman is the Business Development Manager Sales Channel for Google and Morgan Wallace is the Director of Business Solutions for Evolve Digital Labs. Eisman’s role at Google is to support Agency Partners by providing them with strategic insights for their advertisers, exclusive access to “beta” advertising solutions, and agency-wide training opportunities to ensure they remain up-to-date on best practices. Wallace has more than 10 years’ experience in marketing, both in corporate and consulting roles. He developed marketing and commercialization strategies to help clients such as Merck, Johnson & Johnson, Pfizer, and Daiichi-Sankyo maximize value from their brands and products.
Evolve Digital Labs recently released a report on the health of the Top 50 US hospitals: Aligning Patient Needs with Online Capabilities: What Healthcare Reform Means for Your Hospital Website. Wallace will share insights from this report on the webinar.
There is no charge to attend this webinar, but seating is limited. Reserve your seat now at