There seems to be no stopping the demand for visual content. Both the media and the public expect to see visuals with every story. Even though they know that there is this demand for images and video, and that visual improve engagement and conversion, many companies with budget restrictions and small teams strapped for time find producing visual content challenging.
Last month Tinu Abayomi-Paul and I did a webinar about how to produce visual content and the need for a digital content hub on every company website. Tinu promised attendees she would put together a “cheat-sheet” of tips and resources. It turned out to be a great resource so she’s generously making it available to everyone.
- Use other people’s pictures – as long as you either have permission or they are published with the Creative Commons license. Resources you can use: Foter, Photodropper ( a WP plug-in)
- Outsource: Use inexpensive designers on Fiverr and Odesk.
- Add quotes and trending memes to a picture – tool:Picmonkey
- Use Templates to save time – try Powtoon and Canva for editable templates.
- Add color – you can use color in text and in images. Use the color palette generator or Color Hunter to find colors that are compatible.
- Present data visually -charts, infographics. This is the list of Tinu’s favorite infographic tools http://list.ly/list/2Of-infographic-resources
- Show don’t tell – always think about how you can tell the story visually first.
- Curate content with tools like Storify, Rebelmouse and List.ly