The most expensive component of professional PR and marketing video is the actual production itself.
The “shoot days”—when we actually capture the CONTENT—are the most costly. The equipment, facility, fees and time (of talent in front of and behind the camera) drive this. Therefore, I have advised clients for 20 years to plan ahead and think about the many ways they can use the “extra” footage. Video more than pays for itself, especially if you use it wisely. Get your content out of ‘the can’ and onto more screens.
These tips will add to the return on your video investment.