VIDEO ROI SECRETS: 10 Ways to Maximize Reach and Return

By Larry Thomas, Latergy

The most expensive component of professional PR and marketing video is the actual production itself.

The “shoot days”—when we actually capture the CONTENT—are the most costly. The equipment, facility, fees and time (of talent in front of and behind the camera) drive this. Therefore, I have advised clients for 20 years to plan ahead and think about the many ways they can use the “extra” footage. Video more than pays for itself, especially if you use it wisely. Get your content out of ‘the can’ and onto more screens.

These tips will add to the return on your video investment.

[author_image timthumb=’off’][/author_image] [author_info]Larry is president of Latergy, a video services boutique that provides multimedia content strategy, production, distribution and measurement services to professional communicators. Prior to Latergy, Thomas pioneered online video marketing and PR as co-founder and president of PR Newswire’s MultiVu and COO of Medialink Worldwide, a NASDAQ company that was sold to a VC-backed competitor. He lives in NJ with his wife, Sherry Lynn, and their plethora of pups. Contact him at[/author_info]



  1. Galecurcio on February 9, 2012 at 12:39 pm

    this is great – we are getting ready to do our video this month with RUA Creative – with the gift certificate I won are last year’s award luncheon!!

    • Larry Thomas, Latergy on February 9, 2012 at 12:49 pm

      Glad you enjoyed it. Good luck!

  2. Channel Slider - on March 5, 2012 at 9:45 pm

    […] VIDEO ROI SECRETS: 10 Ways to Maximize Reach and Return […]

  3. […] and includes a link to “51 ways to use web video to help your business grow,” Also, click here for more tips on how to max video ROI. Enjoy. – Larry […]