Veterans Day, Nov 11, 2013: Thank You Veterans; U.S. eCommerce Hits $53.2 Billion in Q3; SEC’s White Delving Deeper into Social Media; Pitching Digital Influencers

 Veterans Day, November 11, 2013




Thank You Veterans – For Teaching Us Brand Value
By Dan Markin, President/CEO, The Dan Markin Company
Last week, I had the opportunity to travel to our nation’s capital for a business meeting. I had some free time, so I decided to visit Arlington National Cemetery. It has been over 25 years since my last visit. While I was at Arlington, I visited the Tomb of the Unknowns. This tomb carries the remains of one soldier, one marine, one airman and one sailor, of which their physical remains were …

Veterans: 5 Reasons Why You Should Hire Them
The Hiring Hub…By Marie Raperto
As we celebrate Veterans’ Day, remember that one of the best ways to honor them is to hire them.While in service, a member of the military knows to expect the unexpected. Their mission is to serve. The military protects us all.To truly celebrate Veterans’ Day, let’s all think about engaging vets in our hiring, ways that we can make the hiring process more open …

The Tao of Warren Buffett
Like the sayings of the ancient Chinese philospher Lao-tzu, Warren Buffett’s worldly wisdom is deceptively simple and enormously powerful in application. In The Tao of Warren Buffett, Mary Buffett — author of three books on Warren Buffett’s investment methods — joins noted Buffettologist and international lecturer David Clark to bring you Warren Buffett’s smartest, funniest, and …




A Press Release Built for Action
By Sarah Skerik, Vice President, Content Marketing, PR Newswire: For the Agile Engagement Channel
This week’s standout press release isn’t loaded with multimedia, but it caught my attention nonetheless due to excellent presentation of text elements. Issued by Edcite and titled, “Edcite Puts Teachers in Control of Common Core Practice,” this press release is designed to both tell the story to interested media and …

Pump-n-Dump Stock Promoters Won’t “Like” Mary Jo White Looking Deeper into Social Media
For the Agile Engagement Channel
SEC Chairman Mary Jo White was the keynote at the Practising Law Institute 45th Annual Institute on Securities Regulation last week. As with any keynote, she touched on many broad topics: Enforcement, International Affairs, Investor Education, Corporation Finance, Examinations, Municipal Underwriting and …

The New Frontier of Pitching Digital Influencers
For the Strategic Video Communications Channel
“When you’re reaching out to a digital influencer, let’s say a blogger or a mommy blogger who didn’t come up through the journalism ranks, think about participating in her community on her blog before pitching her. Read the comments, see how she interacts with her community that she fosters and share your own comments and observations that way.” “When you’re reporting …

NFL: Ending a Long-Term Crisis
For the Critical Now Channel
The NFL continues to meet with tribal leadership and public outcry continues to grow over team names like “Redskins” and “Chiefs.”

#DeliverSmarter Tweetchat ‘Takeaways’
For the Effective Email Marketing Channel
On Wednesday, October 30th, Twitter users joined WhatCounts online for a conversation about email deliverability best practices and ideas. Our Director of Deliverability Brad Gurley answered questions from #DeliverSmarter using his handle @DeliveryCounts. What we learned is that deliverability is an email marketing topic on everyone’s mind right now and that all it takes is …

Tis the Season for Turkey and Television Tracking!
For the Critical Now Channel
Tis the season for turkey and television tracking! Enjoy this seasonal tale of Junior the Turkey as he lives out his 15 minutes of fame and shares his broadcast coverage with the farm.




Communication Science Across Online and Social Media
LIVE EVENT – Washington, D.C., November 15th
This seminar offers the opportunity to hear from reporters representing top U.S. media outlets. Panelists will offer insights on how to better communicate research news to online media outlets and tips on how to effectively use social media to engage a broader audience. The program includes panelist testimonials, a question and answer session, and more.

Professional Services: What’s New, What Works, What Doesn’t: In The Office With Andrea Stimmel, President, LawFirmBuilders, LLC
FREE WEBINAR – November 19th
Join our lively discussion about the marketing and reputation managment issues and trends for professional services firms as we explore the 2014 marketplace. We will discuss the importance of integrating websites, using blogs and …

Protecting Your Company from Fraud: How to Safeguard Your Data, Revenue and Bottom Line
FREE WEBINAR – November 21st
When you’re “In the Office” with Daniel W. Draz, M.S., CFE of Fraud Solutions, the world is filled with fraud, shady characters and nefarious activity…24/7. Draz gets to the heart of who’s targeting your organizations, what they’re after, how they’ll try to get it and what the potential impact will be.Pull up a chair and listen as …





Shovels Sharpened for Google’s Flight Terminal
Plans to break ground on a massive, $82 million private jet terminal at Mineta San Jose International Airport that’s expected to host Google’s planes will get under way in January. Signature Flight Support, a fixed-base operator that provides services such as plane fuel and aircraft maintenance and is building the terminal, has subleased much of the space to Blue City Holdings, the Mountain View, Calif.-based company that runs aircraft for Google’s executives.

The Killer Voice Feature Google Now Needs Next
One of the Nexus 5 smartphone’s best new features is the always-listening, touchless control over Google Now, the name by which the platform’s personal assistant is known. By saying the words “OK, Google” when the phone is unlocked, you can launch any of Google Now’s actions — like searching the Web or dialing a number — without having to touch the screen. Several Motorola phones did this prior to the Nexus 5’s Android 4.4 KitKat OS.

FLIGHTMARE! In Flight Cell Calling Debuts, Dealing Heavy Blow to Quality of Life
The Register
Flying cattle class on most carriers is usually an unpleasant business but it’s about to get a lot worse thanks to Gogo, which has figured out a way to let passengers make calls and texts from their mobiles while in flight. Gogo already provides in-flight Wi-Fi for flights using a network of ground stations that an aircraft can use to get reasonable data transmission rates while flying overhead. The company has also recently introduced Gogo GTO (ground to orbit), which enables satellite linkups as well.




eCommerce Hits $53.2 Billion In U.S. For Q3 2013
Media Post
An unofficial assessment for Q4 2013 mobile commerce could see the total climb to $9 billion in the United States — up from comScore’s $5.8 billion estimate for sales from tablets and smartphones in the prior quarter. No official forecast yet on mcommerce, but Andrew Lipsman, VP of marketing and insights at comScore, said he expects it to come close to “$9 billion, with an outside shot of hitting $10 billion.” ComScore Friday said Q3 2013 U.S. desktop-based retail e-commerce sales grew 13% year-over-year to $47.5 billion…

Price Cost Twitter Cash but Gave It Credibility
New York Times
Twitter’s stock gained 73 percent in its first day of trading, adding more than $10 billion to the company’s market capitalization. If the company had sold its 70 million shares at $45.10, the price of the first trade, instead of at $26, the price of the initial public offering, it would have raised $3.16 billion instead of its more modest $1.82 billion.

AAF Calls Proposed Changes to Tax Code ‘Draconian’
Ad Age Digital Next
The American Advertising Federation is sounding the ad-tax-deduction alarm again. Clark Rector, exec VP-government affairs for the group, sent out an email this week to organization members saying the House Ways and Means Committee is considering a proposal that would dramatically curb the expensing of advertising costs for tax purposes. And, he added, “credible sources within the House Ways and Means Committee” have confirmed that the changes “could be even worse than we feared.”




Apple Continues To Follow Samsung; Plans Extra-Big iPhones With Enhanced Pressure Sensors, Curved Screens
Venture Beat
An unnamed source tells Bloomberg that Apple is working on two extra-large iPhones that will have curved screens, and is also working on touch screens that can register different levels of pressure. The phones will have screens measuring 4.7 inches and 5.5 inches diagonally, according to the report – compared to the current iPhone 5 series phones, whose screens measure 4 inches diagonally. (The older iPhone 4 has a 3.5-inch screen.)

Sick of Getting Groupon E-mails? Well, It’s Sick of Sending Them
Gmail is succeeding in its efforts to help its users avoid marketing e-mails they don’t want to open. The company may be doing this not only by banishing them to an obscure folder, but also by discouraging companies from relying on sending them in the first place. Groupon (GRPN), which rode a wave of spammy e-mails to an initial public offering, reported earnings on Thursday. The company’s chief executive, Eric Lefkofsky, said that it saw “low double-digit declines” in the percentage of people who opened its e-mails, compared with the quarter before. He reiterated that the company needed to get away from relying on e-mail for the bulk of its business. As the company announced Thursday that it had acquired Ticket Monster…

What Makes Israel with Just Eight Million People, an Innovation Hub
The Economic Times
The presence of thousands of startups, and more engineers per capita than anywhere else in the world, makes Israel a natural hub for innovation.Best known for defence- and – military-inspired technologies, entrepreneurs across the nation are now focussed on building the next generation of healthcare applications. Helped by government support, societal acceptance and the presence of large numbers of multinationals eager to buy innovative technology from startups, Israeli companies are building a wide range of products and services.

Cadillac Needs Better Branding, New Marketing Chief Says
Automotive News
Cadillac’s newly hired marketing chief says the brand can reclaim leadership of the U.S. luxury market if it backs a rejuvenated vehicle lineup with a stronger brand identity. “There’s already a good start with all of the awards and praise of Cadillac quality,” Uwe Ellinghaus told Automotive News today, citing the 2014 CTS sedan landing Motor Trend’s car of the year award this week.

How Airlines Mine Personal Data In-Flight
The Wall Street Journal
One day soon, frequent fliers should expect flight attendants to know their birthdays, how they like their coffee, and what they’re likely to buy on board. After years of dithering, airlines are learning to use the wealth of customer data they collect. Greater stability in an industry long roiled by bankruptcies is enabling carriers to invest in technology to personalize the flying experience and better target promotions. But the airlines sometimes struggle to do all that without making customers uncomfortable.




One of the Most Irritating Words in English – ‘Huh’ – Is Now a Worldwide Phrase
Daily Mail
It is one of the most irritating words in the English language and it seems there is no escaping it. The word ‘huh’ is in worldwide use, a study found. Researchers discovered that languages spoken in countries from Ghana and Laos to Iceland and Italy all include ‘huh’, or something that sounds very like it.

Post Office Seeks PR Support After Royal Mail Sell-Off
The Holmes Report
LONDON-The UK’s Post Office is seeking PR support as it seeks to secure its future after the privatization of Royal Mail, its biggest customer. Post Office Limited, which was split from the Royal Mail group last year, has released a wide-ranging tender that calls for PR support across corporate, consumer, financial services and retail.





Time Inc To Launch Mobile Video Content Channel
Soon to be spun out from Time Warner, magazine publisher Time Inc will launch a mobile-specific video brand by year’s end. “You’ll see something from over the next four to six weeks – a video-only offering in mobile,” company video SVP J.R. McCabe told Beet.TV’s cross-platform monetization summit, hosted by Starcom MediaVest and sponsored by Dailymotion. “Mobile video had been a nascent offering in Time Inc until, 10 months ago, we started a very, very steep and strong development curve on that.” It’s a marker of how far mobile has come as a content consumption platform in its own right that we are now seeing…

Bloomberg Fights Back: New York Times Front-Page Report is ‘False’
The Wrap
Bloomberg News has rejected a report in the New York Times alleging it killed articles on the corruption of Chinese officials out of fear.The Times report, published Saturday, claims Bloomberg feared the government would kick its reporters out of the country. Bloomberg’s editor-in-chief Mathew Winkler also reportedly compared this to “the self-censorship by foreign news bureaus […] inside Nazi-era Germany.”

Nielsen: TV, Newspapers Dominate Display Advertising
BtoB Magazine
TV has kept its position as the leading media format for advertising, with newspapers, although in decline, No. 2, according to a report from Nielsen Co. According to Nielsen’s quarterly “Global AdView Pulsereport,” which tracked global advertising expenditures through the first half of the year, TV ad spending grew 4.2% year over year to account for 57.6% of total media expenditures. Spending on newspaper display ads declined by 2.0%, to an 18.9% share.

The Onion Shocks Media Industry with Innovative Digital-only Strategy
Venture Beat
America’s finest news source is going digital-only this December.Chicago-based satirical newspaper The Onion will cease printing its 25-year-old newsweekly Dec. 12, according to a Crain’s Chicago Business report. At its peak, the fake news source was available in 17 markets, but it’s currently distributed in just three cities: Chicago, Milwaukee, and Providence, RI. The company decided to phase out the print portion of its business over two years ago, according to The Onion’s public relations director Derek Cuculich.





Americans Consume 15.5 Hours Of Media Per Day By 2015: Report
Red Orbit
Americans are expected to consume 15.5 hours per day of media on mobile devices and at home by 2015, according to a new report by the San Diego Supercomputer Center (SDSC) at the University of California, San Diego, and the University of Southern California.That volume of content is roughly equivalent to seven million-million gigabytes of information, or a daily consumption of nine DVDs worth of data per person per day. The report, entitled “How Much Media? 2013 Report on American Consumers,” focuses on media consumed in and out of the home, excluding workplace media, between 2008 and 2015. Media is defined according to 30 categories such as television, social media, computer gaming and other types of material. Information reported in the study was canvassed from several hundred data sources, including media measurement firms such as Nielsen, Arbitron, ComScore, investor and analyst firms, government sources, and foundation and research publications.





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