Tuesday, September 3, 2013 (Highlights: Vodafone Investors $84 Billion Windfall; Fraud, Failure & Bankruptcy Pay Well for CEOs; PayPal President Tackles PR Problem)

 Tuesday, September 03, 2013




Miley Cyrus: The ‘Twerk’ Behind Her Successful Rebranding
By David E. Johnson, CEO, Strategic Vision, LLC
The dust has settled after the twerk seen and heard around the world. The tweets have died down. And guess what? Miley Cyrus is not only still standing but on her way to a successful rebranding effort, as she sheds her innocent Hannah Montana image and targets a new generation of fans. It was a masterstroke in rebranding. Stars rebrand themselves all the time, especially in …

You’ve Gone Public, Now What? Disclosure, Aftermarket Support & Social Media Guidelines
By Sheryl Joyce, Vice President, Marketing and Communications, Q4 Web Systems
Recently, I compiled and shared some interesting details from the first part in a two-part series of webinars hosted by CommPRO.Biz entitled: ‘Ready, Set, IPO’. Where our CEO and Founder, Darrell Heaps got a chance to weigh in with …

3 Tips to Overcome Your Job Reference Problems
The Hiring Hub…By Marie Raperto
References are extremely important in your job search as they can make or break your success. Your business contacts will be your most important references, and they must be picked with care. It is important that you have a list of current references to give, if requested, to hiring employers. However, even with a current list, problems can happen. The following is a list of a few of the issues …




The ABC’s of B Corporations: Getting A Balanced Profit/Impact Strategy
By Dirk Sampselle: For the Corporate Social Responsibility Channel
Social Entrepreneurship is Business’ Savior and Nemesis. “A – always B – be C – Closing. Always be closing… You close, or you hit the bricks.” Blake’s diatribe against ineffectuality reverberates in the eardrums of anyone who has dialed for dollars or worked the walk-in beat in a sales job. And for decades, revenue …

Focused Content: Lessons from Profitable Publishers
By Sarah Skerik, Vice President, Content Marketing, PR Newswire: For the Agile Engagement Channel
It’s no secret that traditional media outlets are struggling to recalibrate their business models to fit today’s digital economy, and many are struggling. On the other hand, there are some publications that are logging impressive growth, and I’m a big believer in following the money. How have these publications …

How to Use Google’s New Keyword Planner
For the Digital PR Channel
Knowing how to optimize content – text and visual – for search is an essential PR skill. Finding relevant keywords is the first step of optimization and Google updated their keyword tool and rolled our their new Keyword Planner. The new tool combines elements of the Google Keyword Tool and the AdWords Traffic Estimator. Although Google’s new Keyword Planner is more focused on …

Visit Milwaukee and the Statue of Juneau
For the Critical Now Channel
Milwaukee is the largest city in Wisconsin with an estimated population of more than 1.5 million people.

Challenges & Opportunities: The Sustainability Consortium Takes Standardization to China
By Aman Singh: For the Corporate Social Responsibility Channel
Last week, The Sustainability Consortium [TSC] announced its expansion to China. Still in its infancy years, the group has successfully stayed under the radar as it worked with its influential member base and academic partners to evolve the tools and methodologies it seeks to create with the hope of standardizing …




Best Practices, Culinary and Cultural Delights Await You in Philadelphia this Fall
PRSA 2013 International Conference
Editor’s note: This is the first post in a series of guest posts from the PRSA Philadelphia publicity committee leading up to the PRSA 2013 International Conference, October 26 -29. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle

(ON-DEMAND RECORDING) What Goes on in the Boardroom Doesn’t Always Stay in the Boardroom…
In the Office With Keith Gottfried of Alston & Bird
Shareholder activists are once again making major headlines… Nearly every day it appears that a company is targeted by activists agitating for change… JC Penney, Home Depot, Hess, Procter & Gamble, and Microsoft are just a few of the companies that activists have pursued… Will the trend accelerate?




Following Mobile Test, Facebook Tries Out A ‘Trending’ Section On Its Desktop News Feed
Back in June, Facebook said it would be rolling out a number of features for following public conversations, and it looks like the company’s holding true to that promise. Specifically, the company is testing a section highlighting “Trending” topics that appears alongside its desktop newsfeed. The Wall Street Journal first reported on the test, and it included a screenshot (which you can see to the left) that looks pretty much as you’d expect – a box with a list of linked topics.

Networks Need More TV Shows That Inspire Rabid Fan Followings
“We’re in the passion-engagement game,” HBO Entertainment chief Michael Lombardo told TV critics last month, describing the not-ratings-driven nature of the pay service’s mission. And while that might sound like a lofty characterization, it nicely captures what’s become a central ingredient in the media stew – and an area where the broadcast networks are operating at a serious deficit. Among the central shifts in the TV landscape is the ability to make programs profitable because a small but loyal audience will pay for them via one platform or another.

Kantar: Windows Phone extends lead over BlackBerry across the UK, France, Germany, Italy and Mexico
The Next Web
There is some good news for Microsoft’s ongoing efforts in mobile devices (after all the flak drawn for its Surface RT tablets), as research firm Kantar Worldpanel says today that for the three months to July 2013, Windows Phone made up 8.2 percent of smartphone sales across five major European markets, its highest-ever level.

Visas for China Get Simplified
China Daily
Life may just have gotten a bit simpler for Americans planning a trip to China, after a new set of visa categories took effect on Sunday. “The new categories aim to streamline management while facilitating applications,” said Wu Yi, head of the visa office at the Chinese consulate in San Francisco. “In recent years, we have seen a blockbuster increase in the number of Americans applying for China visas with more and more diversified purposes,” he said. On Thursday, the consulate held a brief meeting for local travel agents and Chinese American community leaders to explain the latest changes to Chinese visas.




Vodafone Investors Get $84 Billion Windfall
CNN Money
Vodafone shareholders are set to receive an $84 billion (£54.3 billion) windfall after the British telecommunications giant agreed to sell its stake in Verizon Wireless for $130 billion. The payout could give a boost to the U.K. economy and stock market as investors will soon see more money deposited in their accounts, and could be tempted to go out and spend or invest in other companies. This is one of the biggest corporate deals in history and Vodafone (VOD) is planning to pay out 71% of the net proceeds to shareholders.

Vodafone-Verizon Deal a Boon for Bulge Bracket Banks
The Economic Times
LONDON: Vodafone’s $130 billion sale of its 45 percent stake in Verizon’s US wireless business has cemented the position of large US investment banks at the top of the M&A league table and give European peers a boost. Long-time Vodafone adviser Goldman Sachs will remain top of the league table ranking advisers on worldwide M&A so far this year, having worked on 241 deals worth $476 billion including the Verizon deal, Thomson Reuters data estimates.

More GE Molting: Credit Card Spinoff Nigh!
Investor Place
General Electric (GE) CEO Jeffrey Immelt’s plan to pare down the conglomerate’s balance sheet apparently is taking another step forward, with The Wall Street Journal reporting that GE plans to spin off its credit card business sometime in early 2014. Immelt has been under pressure to shrink GE’s financial services arm ever since the credit crisis of 2008, when the unit represented roughly 50% of the company’s balance sheet. After losing roughly $30 billion on the unit between 2008-10, Immelt started an effort to wean the company off GE Capital and work toward bolstering the industrial side of the business. Immelt’s goal is for the industrial side of the business to generate 65% of company earnings by 2015, up from 55% today.

Fraud, Failure and Bankruptcy Pay Well for CEOs
Richard Fuld had a $66 million payday in 2000 because, well, he was a great chief executive officer, now wasn’t he? Though the Internet bubble popped and the Nasdaq peaked in 2001, he made another $105.2 million. In 2002, he bagged yet another $28.7 million; 2003, $52.9 million; 2004, $41.8 million; 2005, $104.4 million; 2006, $27.3 million; 2007, $40 million. His tab for eight years of CEO work came to $466.3 million.

Lenovo CEO Breaks with Old Rhetoric of Ambition for Big Donation
South China Morning Post
It’s refreshing to see Lenovo’s (HKEx: 992) chatty CEO Yang Yuanqing finally doing something besides boasting about his big plans for the company, with word that he is donating a big chunk of his annual bonus to ordinary employees. I’m a bit too jaded to believe that Yang’s donation of US$3 million is a purely selfless act, since he was quite willing to give the media a detailed account of his decision. Still, the latest news comes as a nice break from the usual chatter about new M&A targets and other global aspirations from one of China’s most successful tech firms.

Why Are German Companies So Good At Investor Relations?
IR Magazine
Germany is no longer known exclusively for luxury cars and classical music composers. Recently, this country is gaining increasing recognition for producing some of the world’s best investor relations teams and for sweeping the European rankings of IR practitioners. In the IR Magazine Euro Top 100 rankings for 2013, BASF and Lanxess come first and second, with Continental in fifth, Bayer in 11th and RWE in 15th place.




Food Companies and Innovation : Cultural Revolution
The Economist
FEW business careers have been as spectacular as Hamdi Ulukaya’s. He bought an 85-year-old yogurt factory in upstate New York in 2005 and sold his first pot of Chobani “Greek” yogurt 18 months later. This year he expects to sell more than $1 billion-worth of it. Greek-style yogurt’s share of America’s $6.1 billion market has risen from negligible when Chobani started to nearly half.

Apple is Sacrificing Innovation on the Altar of Shareholder Value
The Globe and Mail
When Apple Inc. CEO and co-founder Steve Jobs died in 2011, every Apple investor, supplier and customer had the same question: Would the creative energy that turned Apple into the most successful technology company die with him? Two years later, the question remains open but the omens are worrisome.

Why You Should Copy Tesla’s Way of Marketing
This week a major milestone was achieved by Tesla, the electric car company. In California, they became the third biggest selling luxury car, behind only the Mercedes E Class and the BMW 5 Series. That’s an extraordinary achievement for a brand that didn’t even exist a few years ago. How did they do it?

9 Israeli Startups Ready to Rock the Advertising World
It’s a crazy noisy world out there today, and trust me, no one’s more aware of this reality than the ad world. Advertisers pay for 99% of our media entertainment and yet they have to beg for morsels of our time like a corporate Oliver Twist in a $3K business suit asking, “Please media consumer, may I have some more?” The facts of this new media world mean that we consumers never have to pay attention to another advert ever again.




PayPal President Tackles a PR Problem: Account Holds
Ecommerce Times
PayPal’s biggest PR nightmare is not when a problem impacts online sellers and merchants – it’s when a problem impacts techies, bloggers and reporters who can get visibility for their stories. And nothing garners outrage among audiences more than stories of account holds – especially when it’s the account of a person or organization trying to raise funds for a good cause, or has political implications.

Hotel Banquet Department Staff Now Part Of The PR and Marketing Team
Over the many years I have been conducting on-site training for the hotel industry I have trained nearly every department from front desk through hotel maintenance on hospitality and guest service excellence. Yet until recently one department I had never been asked to train before was the banquet services. When I received the call from an existing client to train the 100+ banquet servers and bartenders I immediately thought it was a good idea. Yet the more I thought about it I realized it was actually a brilliant idea for management to recognize the importance of this unique department.




Aereo CEO On The Future Of TV Advertising
International Business Times
Disruption in advertising thinned print publications, plastered websites with flashy displays and annoying pop-ups and, most recently, kicked off a sponsored-content movement that has given the Church of Scientology a soapbox in The Atlantic and Honey Nut Cheerios a dozen dancing grandmas on BuzzFeed. But, for Aereo CEO Chet Kanojia, whose television streaming startup has drawn the ire of television networks that challenge the legality of its business model, the next advertising innovation needs to happen on the same platform he’s agitating: the small screen.

Yahoo Braces For More Ad Declines, YouTube Sees Uptick
Media Post
Yahoo may have topped Google in U.S. traffic in July for the first time in two years, but that won’t necessarily improve its ad results. The quality of advertising on the Web portal’s home page continued to deteriorate through the first half of the third quarter.

Looking To Radio’s Future, Cumulus Media Buys Syndicator Dial Global
Some older readers may recall that the thing we call “radio” got its name because, once upon a time, it was delivered via radio waves. That this is less and less true with each passing month goes a long way toward explaining why Cumulus Media CMLS +1.96% is acquiring the syndicator Dial Global in a triangle-shaped deal that also includes selling 53 stations to Townsquare Media and trading away 15 more.





This is Samsung’s Galaxy Gear Smartwatch: A Blocky Health Tracker With a Camera
Venture Beat
Samsung is set to reveal its Galaxy Gear smartwatch next Wednesday, Sept. 4, in Berlin. But this weekend, we got a first look at the watch. Here it is.The press has been speculating about the hardware and design, and leaking information, since word got out that the company would be designing its smartwatch to rival new and yet-to-be-released gadgets from Sony, Apple and Pebble.

Are Marketing Executives Growing Their Own IT Departments?
ZD Net
In a report it just issued, Accenture says there’s a hug gap between CIOs (chief information officers) and CMOs (chief marketing officers). With marketing going heavily digital, and demand for big data analytics on the upswing, it’s no surprise that marketing leaders are building their own technology fiefdoms — and some even have bigger tech budgets that CIOs.





The Jimmy Fund and the Campaign to Fight Cancer
Richard Edelman – 6 A.M.


Will Twitter’s New Conversations Hinder or Spark Conversations?
Brian Solis

Scuff-Proof Shoes
Seth Godin

Your Brand: The Next Media Company
Top Rank

Scads of Cloud Powered Resources
chris Brogan

Here Comes the Age of the “Personal Cloud”