Tuesday, Oct 8, 2013: Google, FaceBook, Baidu, Most Visited Sites; Obama, Redskins–PR Disaster; Celebrate National Customer Service Week; Can a Nation Divided be Mended?

 Tuesday, October 08, 2013




The DC Follies: Can a Nation Divided be Mended?
Join the Discussion…
“A house divided against itself cannot stand,” is a line from a speech delivered by Abraham Lincoln… While that line, drawn from the Bible, characterized another time, it certainly has application to the current environment… We appear to be a nation divided as evidenced by what’s happening in our nation’s capital these days. Is our form of government in jeopardy? Do we trust our institutions?

Putting the ‘Relation’ Back into Business Relations
By Kirsty Spraggon
Is it possible to catch up for the sake of catching up anymore? I have noticed lately that so many people are hyper-focused on what outcome they are going to get from a business meeting or a pitch that they miss out on the opportunity to just ‘relate’ with people.We would benefit from going into a meeting with a potential client without the attachment of what you ‘expect to get from the meeting’ …

National Customer Service Week – Customer Care During a Fraud Event is Imperative!
By Daniel W. Draz, M.S., CFE, Principal, Fraud Solutions
Customer care during a major fraud event is imperative but most businesses really don’t think too often about fraud and that’s unfortunate given the potential for devastating losses, customer dissatisfaction and brand damage. On the other hand, businesses think about customer service daily, which is timely …

How To Get The Job: 8 Traits To Help You Land It!
The Hiring Hub…By Marie Raperto
A new survey from CareerBuilder.com provides information on what, beyond discipline skills, gets someone a job. The study shows that, all things being equal, a sense of humor or community involvement may make the difference in getting the offer. This nationwide study of more than two thousand hiring managers and human resources professionals across all industries …




Affordable Health Care – Attracting Millennials
By Sally Falkow, CEO, Meritus Media: For the Digital PR Channel
Despite the arguments in Washington D.C and the government shutdown, the Affordable Care Act did go into effect October 1. However, success is not guaranteed. As many media reports point out, to be successful they have to attract uninsured millenials. They need the young, healthy “invincibles.” And they need to persuade them to get health insurance even though they feel like they don’t …

Reaching a Consensus Video Series: Part I – About the Coalition for Public Relations Research Standards
For the PR ROI Channel
Frank Ovaitt, CEO of the Institute for Public Relations, explains why the Coalition for Public Relations Research Standards was formed. Presented at the Third Annual IPRA Intentional Public Relations Conference in Lima, Peru in September 2012. While it will take time, Ovaitt says the mission of the Coalition is to …

7 Essential Business Practices for Growing Entrepreneurs
By Shannon Ramlochan, PR Newswire: For the Agile Engagement Channel
According to the 2013 State of Women-Owned Businesses report, more than 8.6 million U.S. women-owned businesses account for nearly 7.8 million jobs and over $1.3 trillion in revenue. Despite the tremendous opportunities created by women entrepreneurs, there is still doubt over the impact that female leaders are capable of. “When women start businesses, the term ‘small business’ is …

PR in the Time of Government Shutdowns
For the Critical Now Channel
A big national story like the federal government shutdown cries out for local angles. Two fast-thinking PR teams capitalized on that appetite for content and successfully injected their brands into the news flow on day one of the fiscal crisis.




A Workshop on Mobile Communications
Mobile technology has changed the way everyone consumes information, especially investors. We are in the midst of a communications revolution that presents not only uncertainty and confusion as to how communicators are going to leverage this technology, but also great opportunity. As a first-mover in bringing publicly-traded companies into the burgeoning area of mobile …

Join The Discussion – In The Office: Association Trends for 2014
Associations are often the first to see a trend developing. These trends can affect not only associations but also how member company’s market and communicate to their constituents. Hear John Graham, President and CEO of ASAE, discuss the effects of the economy, trends in marketing & communications, content management and advocacy. What does 2014 have in store? Join the discussion.

Join Us Oct 10th For Employing Visual Content for Compelling Storytelling
The presence of content in its various forms across the digital landscape has given rise to an era of instant gratification–a time where anyone can search for a topic of their choosing or send out a message through their social channels to obtain relevant information. As organizations seek to maintain visibility …




Google, Facebook, Baidu Are The World’s Most Visited Websites
Red Orbit
Search engines and social networks dominate the online world, with Google leading the way with more people visiting it than any other website, researchers at the Oxford Internet Institute report in a new study. Using commercial web traffic data obtained from California-based Alexa Internet, Inc., Oxford researchers Dr. Mark Graham and Stefano De Sabbata created a choropleth map that illustrates the most visited web sites in each country. Each color represented each nation’s most viewed website. “The supremacy of Google and Facebook over any other site on the Web is clearly apparent,” the study authors wrote. “We also see an interesting geographical continuity of these two ‘empires.’

118 Carat D Flawless Diamond Sets Record, But Big Blue Fails to Sell at Auction
The 118 ct. D Flawless oval sold for $238.7 million in Hong Kong dollars (approximately $30.6 million U.S.) at its Hong Kong Magnificent Jewels and Jadeite auction on Oct. 7, setting a new record for a white diamond. That falls within the stone’s original $25 million to $35 million estimate, and tops the previous record price for a white diamond set in May by the $26.7 million paid for the “Winston Legacy.” The oval stone originated from a 299 ct. rough, which was found in Southern Africa in 2011.

Court Keeps Candles Lit on Dispute Over ‘Happy Birthday’ Copyright
A group of filmmakers and a San Francisco musician are challenging Warner/Chappell Music’s claim to copyright ownership of what is perhaps the most popular song of all time – “Happy Birthday to You” – and on Monday a federal judge mapped out a plan of how the dispute will proceed. At a hearing on Warner/Chappell’s effort to dismiss much of the case, U.S. District Judge George H. King instead indicated that he would seek to “bifurcate” the proceedings, first considering the question of whether the music publisher has ownership over “Happy Birthday” before going on to other legal claims…

It’s All About the Benjamins: A Look at the $100 Bill’s New Facelift
he $100 bill just became a lot fancier. While many young techprenuers often debate what type of plastic to use for a big purchase, the U.S. government has decided to make the $100 bill smarter. With its new appearance, which includes an image of a holographic bell inside a copper inkwell, the Federal Reserve is taking anti-counterfeiting to heart. And, though good ol’ Ben will still feature prominently, the bill’s verdigris tones will fade into history — as more colorful hues surface. The new note was initially scheduled for release two years ago, but it was postponed due to production delays.




PayPal Offers Small Business Merchants Flat Fee Loans
IT Business Edge
Pioneer of online financial transactions, PayPal, has enhanced its offerings to SMBs in the past year to include its mobile payment system, PayPal Here, in the U.S. and UK. It is also allowing its customers to pay at the register at millions of merchants via its partnership with Discover, and its new PayPal Beacon promises to revolutionize shopping by allowing its customers to pay for goods at participating stores virtually hands-free.

Google, Facebook, Microsoft Form Alliance To Reduce Internet Costs
Media Post
Facebook, Google, Microsoft, Intel and others announced Monday the formation of the Alliance for Affordable Internet (A4AI), a coalition of private, publish and not-for-profit companies that will lead policy and regulatory reform to help reduce artificially high Internet prices in developing countries. A4AI will attempt to keep prices below 5% of monthly income worldwide, a target set by the UN Broadband Commission.

Key Takeaways From the Beer Wholesalers Annual Confab
Ad Age Digital Next
Beer has had a brutal year: Sales of big brands are down, more young adults are drinking wine and spirits, and new competitive threats loom, including the legalization of pot in some states. Yet there was plenty of optimism in the air as nearly 4,000 distributors and suppliers gathered in Las Vegas last week for the National Beer Wholesalers Association annual meeting. While volumes are down, the industry remains hugely profitable. Almost everyone agreed beer won’t return to full health until it regains volume, which has been held down by the sluggish trends of bellwethers like Miller Lite and Bud Light.

Dealers Fume as Fiat’s U.S. Comeback Stalls
Automotive News
This summer, Fiat dealers finally got a second nameplate, the 500L, to sell. Despite high hopes, the new car has failed to boost the brand’s U.S. sales. After a 24 percent decline in September, Fiat brand sales are the same — 32,743 — as they were through nine months of 2012. Demand has stagnated despite the addition of the 500L compact hatchback and more Fiat dealerships than last year.




Women Switching Banks Need Branches More Than Men
The Financial Brand
In a recent survey on FindABetterBank, 51% of bank shoppers either agreed (either moderately or completely) with the statement “My primary concern when choosing a new bank is branch locations.” While shoppers over 50 years old are more likely to consider a bank or credit union based on branch locations compared to younger shoppers, older women are the ones driving this average up.

At The ANA, A Call To Differentiate Or Die
Media Post
Dunkin’ Donuts is on the move. The chain rolled out no fewer than 43 products last year and hit record profits. And on Oct. 14, Dunkin will debut a new TV campaign. John Costello, president of global marketing and innovation for the brand, talked about brand strategy and equity at the Association of National Advertisers’ Masters of Marketing conference in Phoenix on Saturday.

Google Applies for Patent on Splitting Restaurant Checks
Is America’s national check-splitting nightmare almost over? A group of Google employees have applied for a patent on a process that essentially splits restaurant checks. The process seems to be destined for some sort of app or calculator and would help groups figure out expenses when taking a trip, planning an event, or, say, eating out at a restaurant. In an example from the patent application below, the check-splitting process still requires some brain function: you would have to enter different amounts for different people based on what they ordered. Obviously time will tell if this process proves useful…

Xbox One & Kinect Advertising: Mehdi Hints at Releasing Captured Data to Firms – Report
VG 24/7
In an article called, “Xbox One’s Data Treasure Trove Could Reshape Marketing,” Advertising Age reports that VP of marketing and strategy Mehdi gave a lecture at the Association of National Advertisers Masters of Marketing Conference on October 5. During the talk he discussed the company’s stance on marketing and apparently ‚Äì according to the site ‚Äì hinted that Xbox One marketing data could be released beyond the company’s borders. The site doesn’t bear an actual quote however, so take this lightly.




PR Guru Francesca Chaouqui to Help Rebrand Vatican’s Tarnished Image
The Daily Express
JUST seven months after his election, Pope Francis has astonished the world with the vigour of his reform programme.His penchant for blunt speaking and the radical ideas for change he has championed mean there has not been a Pope like him in modern times. Last week, in an act of symbolism that will not be lost on the world’s 483 million Catholics, Pope Francis visited the shrine to his namesake, St Francis of Assisi, and said he wanted a church more in the image of the humble saint.

Washington Redskins, Barack Obama & a Name-Changing Public Relations Disaster
Bleacher Report
Let’s play a game of “what if…” What if you were a successful business owner in one of the five largest metropolitan areas in America? “Sounds pretty awesome!” What if your business was so successful that over 80 years it built one of the most dedicated and loyal customer bases in your industry? “Amazing. The American Dream!” What if, over time, the name of your company went from innocuous to offensive, leading to the point where the name became part of the national narrative for those covering your industry?

Roundtable: Social Innovation Leads To Better Business Say Africa Comms Heads
The Holmes Report
To many observers, Africa is often viewed as an emerging communications market. Yet, that characterisation may be unfair. South Africa, for example, is about as sophisticated as any public relations market in the world. And companies operating on the African continent, more broadly, are facing a range of issues – economic, social and commercial – that call for an advanced grasp of communications strategy.




Bit.ly Media Map Reveals Who’s Reading What in Real-Time
Time Magazine
Ever wondered which states read the Huffington Post and which go for The Onion? Or which region holds the most Al-Jazeera fans? Bit.ly may finally be able to answer your questions. The link-shortener company is using all of the data it collects from clicks on bit.ly shortened web addresses to provide a real-time view of what media content different regions of the country are consuming, and where certain media outlets are most popular.

Why Tablet Magazines are a Failure
Giga Om
“We’re starting a new magazine,” the entrepreneur told me. “We have a potent niche to cover, and advertisers are dying for us to deliver interactive ads.” Another woman I met with wanted to launch a tablet magazine about renewable energy. “It’s global and I have all the right connections to get it out there,” she said. “And I’ve found an out-of-the-box software solution to power it.” Both projects impressed me. From an editorial point of view, they both nailed it.

UK Digital Advertising up Almost 20 pct on Mobile Video Boost
Spending on Internet advertising in Britain jumped by nearly a fifth in the first half of 2013 to 3 billion pounds ($4.85 billion), lifted by mobile video ads and marketing on social media by brands cashing in on signs of economic recovery. Spending on mobile phones alone rose 127 percent to 429.2 million pounds from 188.1 million in the year-ago period, according to a report by the Internet Advertising Bureau (IAB) on Monday.





Judge Allows Broadcasters to Examine Aereo’s Patents
Hollywood Reporter
Over objections made by Aereo’s lawyers, a New York magistrate judge is allowing TV broadcasters to spend an hour deposing Aereo CEO Chet Kanojia and CTO Joseph Lipowski over statements made in patent applications. The Monday ruling comes as the parties continue the discovery process on the path to a trial expected next year. The broadcasters allege that Aereo is infringing their public performance rights by distributing TV programming to subscribers’ digital devices.

IT Spending to Reach $3.8 Trillion Next Year, as Billions of Things Get Connected
All Things D
When you start adding up all the IT budgets of every company and government agency, you start talking about, as they say, real money. Here’s the figure: $3.8 trillion. That’s the new figure that research firm Gartner said global IT spending will reach next year. And good news if you’re in the business of selling IT products and services, it amounts to a rise of nearly four percent from 2013.

Look Ahead: Turn On The News With Watchup
Editor & Publisher
Movies have Netflix. Television has Hulu. Now, the news has Watchup. Launched in June 2012, Watchup recently introduced Watchup 2.0 in the iPad app store. The free app invites readers to “turn on” the news by combining video journalism to emerging screens. As a 2010-11 Knight Fellow at Stanford University, Watchup chief executive officer and co-founder Adriano Farano fell in love with tablets and researched new ways to augment the news experience on mobile devices. With 12 years of experience operating digital magazines in Europe, Farano said Watchup was a way to “marry the two ideas” of digital and news.





24 Doodles that Visualize This Year’s Pivot Conference Agenda
Brian Solis


Talk About a Book of Revelations!


The Show Me State (of the art)
Seth Godin

27 Tweets to Annoy Geeks and Nerds
chris Brogan

Rebranding The Government Shutdown

How To Give Your B2B Content Marketing More Variety
Heidi Cohen: Actionable Marketing Expert