Tuesday, May 7, 2013 (Highlights: Honest B2B, Marketwired on SEC & Social, Lost Sales Leads, Cover Letters – 10 Tips, Active Listening, Smart Marketing)

 Tuesday, May 07, 2013



Making Honest B2B Endorsements through Social PR, Part I
By Judy Gombita, (Social) Public Relations and Communication Management Specialist
Businesses with a history of paying significant sums of money to a service company, vendor or membership-based organization have an honest, implicit B2B relationship at the core: a contract is entered into and the product and services are delivered-the mutually beneficial relationship is understood …

Michael Nowlan, President, Marketwired, on Social Media & the SEC’s Latest Ruling
On April 24, investor relations community leaders came together to discuss the SEC April 2nd ruling around the use of social media to communicate company material . Michael Nowlan was one of the investor relations thought leaders who participated in the discussion.

Cover Letters: 10 Tips For Getting Them Right
The Hiring Hub…By Marie Raperto
Cover letters give you the opportunity to tell someone why they should look at your resume. They need to be customized, clear, concise and error free. What else should or shouldn’t they contain? Here are some of the top rules to follow: 1.) You are writing a cover letter to someone to get them to read your resume. 2.) Connections are always a plus and will make someone feel obligated to …

Lost Sales Leads: 4 Common Problems & How to Correct Them
By Brandon Stuerke, President, Advisors Edge Marketing
U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study.But that’s not the only way they’re losing out on opportunities, says Brandon Stuerke, president of Advisors Edge Marketing (www.advisorsedgemarketing.com), a specialist in marketing strategy and …



An Energy Company’s Progress On Building Customer Trust: Centrica’s CSR Head Reports
By Jeff Oatham, Head of Corporate Responsibility, Centrica, for the Corporate Social Responsibility Channel
Today, we launched the 2012 update to our corporate responsibility (CR) performance.Last year, we moved away from producing an all-encompassing ‘CR Report’ in favor of ‘CR reporting,’ which enables us to report our …

Twitter Sets Their Sights on the Media
For the Digital PR Channel
Twitter is already playing a large part in the news industry: it’s where many people find breaking news and it’s where journalists go to locate sources close to a breaking story. And they want to do more. They recently posted this job opening: Twitter is playing an integral role in the evolution of the news industry – both as a tool for reporters and newsrooms …

Active Listening: The Key to Relevance and PR Results (Free White Paper)
For the Agile Engagement Channel
Leading communications professionals discuss how listening to your Social Echo drives thought leadership, brand messaging and online visibility. Listening is the essential first step in the agile engagement process, informing and catalyzing an ongoing communications cycle that subsequently includes …

Upcoming Webinar: SMART Marketing = WhatCounts + SeeWhy
For the Effective Email Marketing Channel
Did you know that 7 out of every 10 customers abandon their online purchases, resulting in over 300 billion dollars in lost eCommerce sales each year? Maybe shipping costs were high, or buyers wanted to comparison shop. But, if they abandon their cart and don’t return within the first hour, the probability of them returning to complete the sale is reduced by 90%.



Private-Equity Firms Eye Neiman Marcus Exit: Report

Private-equity firms TPG Capital and Warburg Pincus are exploring a sale or a public offering of Neiman Marcus Group, according to a Bloomberg News report late on Sunday. The private-equity firms, which bought the Dallas-based retailer in 2005 for $5.1 billion, have interviewed banks and are about to hire Credit Suisse Group to run the dual track process, according to the report, which cited two people familiar with the situation.

Free Shotguns in 15 Cities: Kyle Coplen of Armed Citizen Project Has Big Goals
The Armed Citizen Project hopes to give away free shotguns in 15 cities by the end of the year, and the National Rifle Association supports their efforts.The program is already going in Houston, and it seems Chicago may be one of the next in line. CBS Chicago shared the details on May 4.The project is targeting medium to high crime areas, and ACP founder Kyle Coplen says he believes guns are the best deterrent to potential criminals.

FDA Wants Cancer Warnings on Tanning Beds
The Seattle Times
Indoor tanning beds would come with new warnings about the risk of cancer and be subject to more stringent federal oversight under a proposal unveiled Monday by the Food and Drug Administration.The FDA has regulated tanning beds and sun lamps for over 30 years, but for the first time ever the agency says those devices should not be used by people under age 18.

Rush Limbaugh May Leave Radio Network Over Advertising Fallout
Rush Limbaugh may not renew his contract with Cumulus Media in response to repeated criticism from the network’s CEO over Limbaugh’s offensive comments about Sandra Fluke, which allegedly lost the company millions of dollars in advertising revenue. As reported by Politico: According to the source, Limbaugh is considering the move because Cumulus CEO Lew Dickey has blamed the company’s advertising losses on Limbaugh’s controversial remarks about Sandra Fluke, the Georgetown law student.

Google Nears Launch of Paid YouTube Subscriptions, Report Says
Venture Beat
In its quest to pull in premium content, Google is apparently ready to roll out its first set of paid YouTube channel subscriptions. The information comes from a Financial Times report over the weekend that suggests the company could be rolling out paid subscriptions for over 50 different premium channel partners. The subscriptions will reportedly set you back about $2 per month, per channel.

Senate Passes Wal-Mart Backed Bill Letting States Tax Web Sales
The U.S. Senate passed a bill that would let states collect taxes on out-of-state Internet and catalog sales, providing a victory to Wal-Mart Stores Inc. (WMT) and other retailers that say they face unfair competition. The bipartisan 69-27 vote Monday in Washington would let states require retailers outside their borders to collect and pay sales taxes. States lose an estimated $23 billion annually in forgone revenue from uncollected sales taxes.



Bank of America and MBIA Agree to $1.7 Billion Settlement
New York Times
Bank of America and MBIA, the troubled bond insurer, have reached an $1.7 billion agreement to settle a long-running legal dispute over mortgage-backed securities that became troubled when the financial crisis blossomed.The deal, which was announced on Monday, provides a lifeline to MBIA, which stood in danger of being soon unable to meet its obligations.

Apple Makes Fortune 500’s Top 10 for First Time; Facebook Makes List
The Los Angeles Times
Despite having a rough year on Wall Street, Apple cracked the top 10 in the Fortune 500 list for the first time, jumping from No. 17 to No. 6. The Fortune 500, compiled by the business magazine Fortune, ranks the largest corporations in the U.S. based on annual revenues. The tech giant was just behind Warren Buffett’s Berkshire Hathaway and ahead of General Motors on the list. Wal-Mart continued to rein as the largest corporation in the U.S.

Clearwire Says Sprint Offer Best Option for Minority Stockholders
Wireless service provider Clearwire Corp said on Monday its proposed buyout by majority owner Sprint Nextel Corp was the best option for Clearwire’s minority stockholders. Clearwire shares, which fell about 6 percent in an initial reaction to the statement, recovered to trade just above the closing price of $3.38 on Friday.

BMC Software Lands $6.9B Buyout After Big Run-Up
BMC Software BMC 0.00% said Monday morning that it landed a buyout deal with a group of private equity firms for $46.25 per share in cash, or about $6.9 billion in total. The deal comes after the stock has seen a significant run-up . BMC shares were up more than 13% from the end of February to their $45.42 closing price on Friday.

Record $2.25-Billion Fine Recommended in San Bruno Explosion
The Los Angeles Times
A division of the California Public Utilities Commission recommended Monday that the agency levy a $2.25-billion penalty against Pacific Gas and Electric Company for the deadly 2010 explosion in San Bruno. If approved, Commission officials said, the fine would be the largest ever imposed by a state regulatory agency and far beyond the previous record-setter for the agency — a $38-million fine against PG&E for a 2008 natural gas explosion in Rancho Cordova.

Warren Buffett’s Faith in Jamie Dimon
The Street
Warren Buffett seems to have more faith in JPMorgan Chase’s (JPM_)Jamie Dimon than he does in his own successor. The legendary investor believes Dimon should continue to hold the dual role of Chairman and CEO of the nation’s biggest bank, despite shareholder pressure to separate those roles. “I’m 100 percent for Jamie,” Buffett told Bloomberg Television’s last week ahead of Berkshire Hathaway’s (BRK.B_)annual meeting in Omaha, Nebraska. “I couldn’t think of a better chairman.” He reiterated that opinion during an interview with Becky Quick on CNBC Monday, arguing that Dimon should keep both roles.



Pfizer To Sell Viagra Direct To Consumers Online, Not Through Spam Messages
Do you want all of the ease of ordering Viagra online, with none of the risk that you’re helping support a global spam empire? Soon, you may be in luck! Sort of. Pfizer, makers of Viagra, announced recently that they plan to sell the famed erectile-dysfunction drug directly to consumers, instead of to pharmacies through wholesalers.

Adobe Shifts to Subscriptions for Software Package
Adobe says it is moving to an online subscription-based model for the software package it sells to designers, Web developers, video editors and other creative professionals. Adobe Systems Inc. said Monday that it will not release new versions of its Creative Suite software package. Instead, the maker of Photoshop, Illustrator and Acrobat, is shifting focus to Creative Cloud, which makes its software available through a monthly subscription that starts at $50 for an individual if they sign up for at least a year.

S.F. City Attorney, Monster in Legal Fight Over Energy Drinks
The Los Angeles Times
San Francisco City Attorney Dennis Herrera is lashing back at Monster Beverage Corp. with his own lawsuit a week after being sued by the Corona energy drink maker. The root of the legal barbs: Herrera’s attempts to curb caffeine content in Monster products and his efforts to limit the company’s marketing overtures to children.

The Anatomy of a Logo
Perhaps it’s because marketing invades and pervades every aspect of our lives. Perhaps it’s because the tech revolution has made the creation of marketing collateral so easily accessible. Whatever the reason, marketing is not a field where the experts will ever be left to do what it is they do, the way they know how best to do it – especially when it comes to something as subjective and personal as logo design.




‘Dr. Oz’ Fights Illegal Online Marketing In New Campaign
Sony Pictures Television’s daytime syndicated TV show “Dr. Oz” is doing a rare on-air campaign to fight copyright infringement as it relates to illegal marketing and merchandising.The show, hosted by Dr. Mehmet Oz, which focuses on health and medical issues, says the campaign is to protect viewers “from rogue vitamin and supplement company marketing campaigns that illegally use the Dr. Oz name.”

J&J Launches Massive Corporate-Image Rebranding Campaign
Ad Age Digital Next
Recalls, lawsuits, investigations — Johnson & Johnson has had them in droves.Quality problems and recalls of Tylenol and other brands since 2010 led the Food and Drug Administration to mandate manufacturing shutdowns and improvements that still aren’t done. J&J also faces more than 10,000 lawsuits over alleged failures of its Depuy metal-on-metal hip transplants and last year paid $181 million to settle state lawsuits over off-label marketing of its Risperdal antipsychotic drug.

NBCUniversal Ad Sales Chief Talks TV’s ‘Measurement Crisis’ (Q&A)
Hollywood Reporter
NBC might still be in the throes of rebuilding – the network desperately needs a few more hits to sustain it when The Voice and Sunday Night Football are not on the schedule. But the broadcast network is only one of the assets in Linda Yaccarino’s portfolio. As president of NBCUniversal ad sales, Yaccarino is responsible for the inventory on two broadcast networks (NBC and Telemundo), 18 cable channels (including top-rated USA as well as Bravo, E!, MSNBC and CNBC) and more than 50 digital properties.

eBay Ramps Up News Ad Exchange In Threat To Amazon
Business Insider
eBay is ramping up its ad exchange in the U.S. with target-able shopper segments, according to Adweek. The exchange will allow advertisers to target web ads at users based on their eBay history, via an automated real-time bidding platform. Amazon already has an ad exchange up and running that some people believe is already making $500 million in sales.

Sprint and Time Inc. Form Mobile Content, Advertising and Retail Alliance
Fort Mill Times
Sprint (NYSE:S) and Time Inc. announced today a mobile content, advertising and retail alliance. As part of the arrangement, Time Inc. will deliver its branded content within a customizable section of the SprintZone application on select Sprint devices. Customers can expect the latest entertainment, lifestyle, sports and business news.The content experience within SprintZone will be updated in real time, pulling content from Time Inc.’s brands, including stories, photography and videos.

NewFronts Drew Crowds, But Will Anyone Remember the Shows?
Ad Age Digital Next
That AOL set its NewFront in the old Farley Post Office on the west side of Manhattan is as much about symbolism as it is about size. The unfinished, hulking space inside Doric columns is going through a transition from massive U.S. mail terminal to supermodern Moynihan Station. It’s not unlike the media’s shift.




Bangladesh Disaster Responses Highlight PR Strategies at Clothing Brands, Risks to Reputation
Global clothing brands involved in Bangladesh’s troubled garment industry responded in starkly different ways to the building collapse that killed more than 600 people. Some quickly acknowledged their links to the tragedy and promised compensation. Others denied they authorized work at factories in the building even when their labels were found in the rubble. The first approach seems to deserve plaudits for honesty and compassion. The second seems calculated to minimize damage to a brand by maximizing distance from the disaster. Communications professionals say both are public relations strategies and neither may be enough to protect companies from the stain of doing business in Bangladesh.

Bad PR Isn’t Causing PetroChina’s Reputation Crisis
The last two months have not been kind to PetroChina on the PR front. The company’s former chairman has been implicated in a murder and money laundering. A key team of execs resigned en masse. A giant facility has stayed shut-down by an earthquake and safety concerns, while the environmental risks of a new investment have prompted riots in the streets. Earnings are down. It’s a textbook case of a corporate reputation crisis.




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