Tuesday, May 14, 2013 (Highlights include: Dr. Joyce Brothers – ‘The Mother of Media Psychology’, Sharing Brand Mascots, Applause for SEC, Bloomberg Cuts Reporter Access)

 Tuesday, May 14, 2013



5 Communication Quotes From ‘The Mother of Media Psychology,’ Dr. Joyce Brothers
By Susan Young, Get in Front Communications, Inc.
She was dubbed “the mother of media psychology.”Dr. Joyce Brothers, a licensed psychologist who passed away on Monday, has been described by CNN as having “a reassuring and calming demeanor” that propelled her self-titled local talk show to syndication in the 1960s. Dr. Brothers’ affable personality and …

Job Descriptions: 3 Tips To Get Better Candidates
The Hiring Hub…By Marie Raperto
Let’s ban generic job descriptions. Why? Simply because they are too important to the job process. In the real world, there isn’t a perfect candidate but there is a perfect team member — that person who is the perfect fit for the company and the company’s team.To find that person you need to concentrate on the combined skill sets you need. Those skills, along with the right personality, make the …

Can a Business Use Another Brand’s Mascot in Their Line of Work?
By Deborah Sweeney, CEO, MyCorporation.com
It started with the sound of an infamous giggle — “hoo hoo!” — but the setting was all wrong. Stationed in an airport security line, a frustrated TSA officer was seen trying to pat down one of the individuals going through a checkpoint line, but having difficulty completing the task because the guest couldn’t stop giggling.

Five Essentials to Create a Successful Marriage Between Celebrity and Brand
By Jennifer Newberg, Cone Communications
We live in a celebrity-driven culture and society is infatuated with the famous. The result is an abundance of celebrity-driven marketing campaigns. The question still remains, however; can a famed face effectively support marketing objectives and provide a positive return on a pricey investment? Absolutely.



Applause for the SEC’s Decision to Embrace Social Media
For the Social Media IR Channel
On April 2, 2013, the SEC took a stance on social media that created shockwaves among public CEOs and shareholders; Regulation FD applies to social media and other emerging means of communication used by public companies the same way it applies to company websites. ProActive Capital, a strategic advisory and digital strategies firm applauds the SEC’s decision to embrace Social Media.

Obama Will Approve Keystone — What Then? An Energy And Innovation Agenda Both Sides Could Support
By Bill Shireman, President and CEO of the Future 500, for the Corporate Social Responsibility Channel
Environmentalists hope President Obama will kill the Keystone XL pipeline. But privately, many expect to lose this battle. They worry: what’s next for the movement? Win or lose, the next step needs to include a bold left-to-right …

How To Create Your Social Media Toolbox
For the PRketing® Channel
Mike Bako, Marketing Manager for D S Simon Productions, spoke with Adriana Giuliani, Creative & Strategic Planning at DevRies, at PR News’ The Big 3 Conference about what social media tools you need to create and measure your campaigns.

Grammar Hammer: Shall We Dance?
By Catherine Spicer, Manager, Customer Content Services, PR Newswire, for the Agile Engagement Channel
Trying to decide when to use “shall” or “will” in a sentence really comes down to whether or not you’re a stickler for old grammar rules or you’re a grammarian of the people, by the people and for the people. Both words indicate the future tense. The stickler version: use “shall” to indicate the future when using the …



Why Generation ‘Me’ Will Change The World
Elite Daily
Generation-Y has once again made headlines – this time we grace the cover of Time magazine! The article, by Joel Stein, is titled: “The ME ME ME Generation.” In case you are having difficulty interpreting this alternative name for Generation-Y, Stein gives us a subtitle for explanation: Millenials are lazy, entitled narcissists who still live with their parents…Why they’ll save us all. This piece has gotten quite a bit of feedback from many publications and bloggers. Most of the responses that writers have come up with follow along the lines of: Stein is completely wrong and this is why…blah, blah, blah. I just ran out to the store and grabbed the magazine for myself so that I could get a clearer understanding of what all the fuss is about.

ABC Declares War on Cord Cutters with Live TV App — Delayed Streaming to Follow
Time Magazine
ABC is really hoping you’ll hang on to your cable subscription, and is taking a couple new steps to make sure of it.This week, the network will add live streaming video to its iPhone and iPad apps, the New York Times reports. However, the feature will only work if you have a cable or satellite TV subscription. That’s not all. The report also claims that in the future, ABC will “withhold its most recent TV episodes from the free versions of Hulu and ABC.com, further limiting access to paying subscribers of cable and satellite providers only.”

Associated Press Says U.S. Government Seized Journalists’ Phone Records
AP Chief Executive Gary Pruitt, in a letter posted on the agency’s website, said the AP was informed last Friday that the Justice Department gathered records for more than 20 phone lines assigned to the agency and its reporters. “There can be no possible justification for such an overbroad collection of the telephone communications of The Associated Press and its reporters,” Pruitt said in the letter, which was addressed to Attorney General Eric Holder.

New Android Boss Finally Reveals Plans for World’s Most Popular Mobile OS
For the past few years, Sundar Pichai has been part of a tag-team routine staged at Google’s annual I/O developer conference. Pichai, a Googler since 2004, would present on behalf of Google’s Chrome division, including its browser and cloud-based operating system. His counterpart was Andy Rubin, head of Google’s Android division. As Android grew to the world’s most popular mobile OS (it’s now on 750 million devices worldwide, with 1.5 million new activations every day), people wondered what was the sense of Google having two operating systems. Meanwhile, Andy Rubin was the unofficial king of I/O.

What Bloomberg Employees Can See When They Snoop On Customers
Bloomberg LP is in damage-control mode. Some of its largest customers have publicly accused the firm’s journalists of snooping on their usage of Bloomberg terminals, the firm’s wildly profitable information service for investors.Until recently, all Bloomberg employees could access information about when and how terminals were used by any customer. But after complaints by Goldman Sachs and JP Morgan, Bloomberg says its 2,000 or so journalists no longer have access to that information, though other staff still do. Bloomberg has more than 15,000 employees.

Tough Times at ‘Columbia Journalism Review’ as an Editor Departs, Others are Laid Off, and Funding Looks Shaky
Editor and Publisher
In media, there are big fish and little fish. Which is why the appointment of Cyndi Stivers as editor-in-chief of AOL.com didn’t create a lot of noise about what would happen to the publication she was leaving, The Columbia Journalism Review, of which she’d served as editor-in-chief for less than two years.The magazine is an acknowledged authority on the journalism business. Its specialization notwithstanding, it’s among the most important reads in the industry. And it’s having a rough time right now.

Americans Hate Justin Bieber, Love Adele: Poll
Rolling Stone
Justin Bieber’s constant presence in headlines hasn’t done him any favors: a new music-centered survey by Public Policy Polling shows the 19-year-old singer is widely disliked by Americans. Bieber received 54 percent in unfavorable ratings while only garnering 20 percent on the likability side, according to the poll, which surveyed 571 voters nationwide on May 6th and 7th. Lady Gaga (29 percent positive vs. 50 percent negative) and Chris Brown (13 percent positive vs. 57 percent negative) also registered as overwhelmingly unlikable. The poll was slightly kinder to Rihanna, who was viewed as unlikable by 39 percent against the 30 percent that found her likable.

UN Urges People to Eat Insects to Fight World Hunger
Eating more insects could help fight world hunger, according to a new UN report. The report by the UN Food and Agriculture Organization says that eating insects could help boost nutrition and reduce pollution. It notes than over 2 billion people worldwide already supplement their diet with insects. However it admits that “consumer disgust” remains a large barrier in many Western countries.



Supreme Court Rules in Favor of Monsanto in Patent Case

The U.S. Supreme Court ruled on Monday that an Indiana farmer violated agribusiness company Monsanto’s patent for a type of soybean. In a case closely watched by the biotechnology industry, the court agreed unanimously with Monsanto that Vernon Bowman, 75, had performed an end-run around the law when he bought soybean grain typically used for animal feed but planted it instead.

GM Says New Data Centers Will Improve Vehicles, Margins
The largest U.S. automaker unveiled a $288 million data center in the Detroit suburb of Warren on Monday, which went online in January. Construction of a $258 million companion center at the GM vehicle proving grounds in Milford, Michigan, will begin this summer. GM officials said the centers will help engineers to spot and solve problems more quickly than when it outsourced about 90 percent of its information technology (IT) needs.

Promises in Bangladesh
The Wall Street Journal
Some of Europe’s largest retailers agreed Monday to sign a legally binding agreement designed to improve safety conditions in Bangladesh’s garment factories after a building collapse last month killed at least 1,127 workers and injured many more. Under the five-year accord, Hennes & Mauritz AB, HM-B.SK +0.13% Inditex, ITX.MC +0.34% the Spanish parent company of Zara, Tesco TSCO.LN 0.00% PLC and others agreed not to hire manufacturers whose clothing factories fail to meet safety standards and committed to paying for necessary repairs and renovations.

Dell Board Looks for More Info on Icahn Buyout Proposal
Dell’s board of directors wants more information from Carl Icahn and Southeastern Asset Management before considering their pitch for buying the world’s third-largest PC maker.Icahn and Southeastern-which, combined, hold about 13 percent of outstanding Dell stock-in a letter to the board May 9 harshly criticized the $24.4 billion bid by CEO Michael Dell and Silver Lake Partners to buy Dell and take it private, calling it a “giveaway agreement” that benefits Michael Dell at the expense of shareholders.

Nielsen Offerings Reap Billions For Certain Shareholders, Nothing For The Company (Or Its Clients)
Nielsen this morning said it has issued yet another public offering of 35 million new shares of common stock, which will generate nearly $1.3 billion for some key existing shareholders. Nielsen did not disclose who those shareholders are, but said the company itself will not receive any proceeds from the offering. The offering follows a similar one issued in February that generated about $1.1 billion for existing shareholders, presumably the big private equity firms that control Nielsen.

NYSE Proposes Lower Access Fees to Get More Trading on Exchanges
NYSE Euronext (NYX), owner of the second-largest U.S. stock exchange, sought to mute opposition to its quest for regulatory curbs on so-called dark-pool trading by offering to lower its fees it charges to execute trades. The proposal by NYSE Chief Operating Officer Lawrence E. Leibowitz is the latest effort by U.S. exchanges to persuading the Securities and Exchange Commission to curb activity in off-exchange dark pools, which has grown to 36 percent in March from 16 percent in 2008, according to data from Rosenblatt Securities Inc.



Online Sales Tax: Why E-Commerce Companies Are On Both Sides Of The Debate
Marketing Land
If passed by the House, the Marketplace Fairness Act, which aims to level the playing field between online retailers and brick-and-mortar businesses, could go into effect as soon as this fall. As it stands now, the bill would require remote sellers, including online businesses, with gross receipts over $1 million to collect sales tax in qualifying states – even in states where a business has no physical presence. There is a high level of industry debate over the bill, with e-tailers on either side of the issue. Will it be the panacea proponents claim, making sales tax collection fair and streamlined? Or will it place an undue burden on e-commerce companies and hurt business?

SEO Book Gives Readers a Visual Step-by-Step Marketing Blueprint
Search Engine Watch
Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again.The third edition of his “Search Engine Optimization: Your visual blueprint for effective Internet marketing” is fabulous for budding SEOs, and still proves to be a great reference guide for SEO professionals of all levels.

Is Social Media Really Marketing?
Huffington Post
I spent a lot of my career in marketing, and I teach a few marketing courses. I can talk about the foundational aspects of marketing all day long: the 4 Ps, integrated marketing communications, consumer behavior, and so on. Has social media obviated the need for some or all of these? After all, anyone can tweet, anyone can start a blog (that’s for sure!), anyone can set up a Facebook page, pin it to Pinterest, and share photos on Instagram. So do we need all that traditional marketing stuff?

Dallas Startup for Social Marketing Solutions Raise $5 Million in First Round Funding
Dallas Morning News
Dallas-based HipLogiq said Monday that it raised $5 million in its first round of fundraising. Hiplogiq, which develops social media and marketing tools for companies and small businesses, said the funding will allow it to focus on marketing its two apps: SocialCompass and SocialCentiv. Hiplogiq CEO and co-founder is Bernard Perrine, who was a former founding partner of Kinko’s. HipLogiq began in October 2012 as Social Compass.

Amazon Introduces Amazon Coins — Virtual Currency for Buying Apps and Games
If you’re a Kindle Fire owner, you’ve now got 500 free Amazon Coins in your pocket. Of course, that probably means nothing to you at the moment, but those 500 Coins can buy you $5 worth of apps and games in Amazon’s App Store. Monday, the e-commerce giant announced Amazon Coins, its own digital currency for Kindle Fire owners.

New York Times v Washington Post – A Tale of Two Strategies
The Guardian UK
The Washington Post’s financials provide a good glance at the current status of legacy media struggling with the shift to digital. Unlike others large dailies, the components of the Post’s P&L clearly appear in its statements, they are not buried under layers of other activities.Product-wise, the Post remains a great news machine, collecting Pulitzer Prizes with clockwork regularity and fighting hard for scoops. The Post also epitomises an old media under siege from specialised, more agile outlets such as Politico, ones that break down the once-unified coverage provided by traditional large media houses.

Citi Says ‘No Fees’ Means ‘Never’
While some credit cards may offer one-time amnesty when it comes to late fees (or may reverse fees after a phone call), Citi wants people to know that their no-fee card really means no fees. As in never. In a new multifaceted marketing campaign, Citi reinforces the message that its Simplicity credit card is the only one on the market to offer no late fees, penalties or annual fees at any time.




Watch Out Adland, Silicon Valley Wants Your People, As Well As Your Money
Brand Republic
When I saw the news about Nicola Mendelsohn getting the top job at Facebook EMEA, what struck me most wasn’t that fact that she’s another ‘Super-mum’ who can boss it in business. It was that the UK’s beloved ‘adland’ had lost an incredibly high-profile, high-value leader to the world of technology, and nobody seems to be going the other way. Sure, this isn’t the first time a person from adland has moved to a high-profile tech company (Google has snapped up legions of ex-advertising people). But Nicola Mendelsohn is the most high-profile mover and she is certainly the first to land the top job.

Mad Men, Season 6
Hanna, Seth…It must be the Gatsby in the air, but as I watched this episode I came back to a line from F. Scott Fitzgerald’s “The Crack Up,” an essay he wrote about a nervous breakdown. “I had been only a mediocre caretaker,” wrote Fitzgerald, “of most of the things left in my hands, even of my talent.” Talent is a slippery, mercurial thing. Without it a business like advertising can’t survive.

Is Native Advertising Just Another Term for ‘Good Advertising’?
The online ad industry is going native. Consumers’ migration to mobile has prompted a do-over in which the dreaded banner ad is being kicked to the curb in favor of messaging that behaves much as other content does. For instance, this BuzzFeed post entitled “15 Reasons Why Cats Are the Most Fearless Creatures” looks just like any other story on the site, but it’s actually an ad for retailer Target.

The 37 Richest People In Advertising, Ranked By Income
Business Insider
Who are the best-paid people in advertising? Yes, WPP’s Martin Sorrell, Omnicom’s John Wren and Publicis Groupe’s Maurice Levy are on this list.But who did best, and who took a cut last year?

New FDA Survey to Assess Doc Attitudes on DTC Advertising
Medical Marketing and Media
A recent survey, conducted by CMI/Compass and involving 140 physicians, indicates that approximately 70 percent of doctors believe DTC advertising should be scaled back or eliminated. However, 48 percent of physicians agree or somewhat agree that DTC advertising informs, educates, and empowers patients; 68 percent agree or somewhat agree that DTC advertising encourages patients to contact a doctor. Furthermore, 52 percent of doctors believe DTC advertising removes the stigma linked with certain conditions. The FDA survey will be conducted among 2,000 health care professionals, including 500 general practitioners, 500 specialists, 500 nurse practitioners, and 500 physician assistants.




In The PR Agency Vs. In-House PR Debate, Nobody Wins
It’s the age-old question: “Do you want to be right or do you want to be happy?” In the war of public relations agencies versus defenders of in-house PR, the question should be, “Do you want to be right or do you want to be effective?” The two latest combatants in this debate are neither.The cycle of business over the last 10 years seems to mandate that this PR argument make its way into the blogosphere at least once every six months. And much like the couple who incessantly argues over whose job it is to take out the trash, the cycle will continue until both parties start to behave like a partner versus a petulant child. This brings us to our current debate…

Facebook’s Longtime Communications Director Larry Yu Departs To Join Upstart PR Firm Pramana
Larry Yu, the public relations executive who has headed up Facebook’s corporate communications operation for five years and helped steer the company through the publicity blitz surrounding its IPO, is leaving the social networking company. He announced his departure this morning in a post on Facebook, writing: “Nearly five years ago, I joined some friends at a privately-held company called Facebook to help a small team scale and expand upon the company’s story. That journey was, in a word, crazy. And fun. Terrifying. And gratifying. So I’m off to do it again. I’m joining my friends Brandee, Brian and Sean to help build The Pramana Collective, a project-focused communications consultancy that works with cool companies.”

Local PR Firm Gets The Call — It’s The Big One: Hennes Paynter Communications Tapped to Handle PR for Cleveland Kidnap Victims
Cleveland Jewish News
The Cleveland Jewish News reports that Hennes Paynter Communications of Cleveland has been tapped to handle public relations for Amanda Berry, Gina DeJesus and Michelle Knight, the women whose May 6 escape from a home on the West Side of Cleveland has become a global news sensation. The three broke free of Ariel Castro’s house on Seymour Avenue after nine to 11 years of captivity.




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