Tuesday, June 17, 2014: GM at Crisis Communications Crossroads; Ransom in Domino’s Pizza Data Breach; Creator of NBA Logo Shares His Insight on Brand Identity

 Tuesday, June 17, 2014




General Motors at a Crisis Communications Crossroads as Recall Escalates
By David E. Johnson, CEO, Strategic Vision, LLC
Just as General Motors was hoping that it was putting an end to its massive crisis communications disaster over the recall of 2.6 million Chevrolet Cobalts, Saturn Ions and other small cars that caused at least 13 deaths, the automaker announced yet another recall. The latest recall includes …

Using the Summer to Engage Employees
By Paul Schwada, Director, Locomotive Solutions
Summer is often considered the season of Business Lite… when our people pretend to work just as hard but are really thinking about vacations and outdoor fun and the lawn that needs mowing again. And that’s partly true. It’s just plain harder to get transactional work done during the summer. Between employees and suppliers and customers, someone is always on vacation, or …

4 Ways to Get Creative Juices Flowing in the Workplace
By Erika Kauffman, General Manager & Executive Vice President, 5W Public Relations
In today’s competitive business environment, a little bit of imagination can go a long way. As the distinctions between competing companies are often blurred, it is imperative for businesses to step up their game and craft unique points of difference. To do so, businesses need savvy leaders who welcome risk …

3 Reasons to Use Metaphors in Business Communication
By Susan Young, CEO, Get in Front Communications, Inc.
The rapid pace of technology and the world makes it more challenging than ever to connect with people, especially those with whom we want to build consensus and influence. While words are powerful, the human brain is wired to think in pictures and images. For example, if someone said the word ‘car’ to you, your mind will instantly pull up an image of a car, not the letters C-A-R.




Creator of the NBA Logo Shares His Insight on Brand Identity
For the Strategic Video Communications Channel
Alan Siegel, branding legend and President & CEO of Siegelvision, sat down with Doug Simon and shared his input on the essence of building a brand and the evolution of the communications industry. Alan’s advice for strategic branding: 1) The foundation of branding requires a lot of hard work and research. Public Relations is crucial in getting out the brand message and through creative …

10 Questions to Ask Your Employees
DOWNLOAD THE SURVEY & PRESENTATION on the Mobile Revolution and Employee Engagement.
Last month more than 100 internal communications professionals met for two days in Chicago for PRSA’s Connect 14 conference: Empowering Employee Communicators to be Leaders of Change. Jeff Corbin, Founder and CEO of theEMPLOYEEapp had the privilege of presenting on the subject …

Why I Love Email
For the Effective Email Marketing Channel
When you log onto the WhatCounts website, the first thing you see is our company’s philosophy: We Love Email. We hosted an event in Chicago to spread our love of email, and we have another one in just a few weeks in San Francisco. Everything we do is focused on helping our clients understand how to see the maximum possible return from their email efforts.

AMEC Introduces New Social Media Measurement Framework
For the PR ROI Channel
A new initiative to measure the impact of social media was announced June 12 at the International Association for Measurement and Evaluation of Communication’s (AMEC) International Summit on Measurement in Amsterdam. The Social Media Measurement Framework and User Guide has been developed by AMEC’s social media measurement committee. The framework and …

Investor Targeting Functionality Available for Companies with theIRapp
For the Mobile Comms and IR Channel
Any public company, particularly small- and micro-cap companies, knows that proactive investor targeting is critical. With more than 60,000 publicly traded companies, institutional investor time is finite and so is yours. Wasting time courting investors that will likely never take a position in your company …




The 2014 Loyalty Social Survey: Connecting Emotion and Sentiment to Brand Loyalty
Free Webinar: Thursday, June 19
Perception is reality in today’s hyper-connected culture where consumers can (and do!) say anything online about their brand experiences. Those consumer-to-consumer interactions represent an unprecedented opportunity for tapping into “social intelligence,” a vast and largely under-utilized category of “big data” …

How to Tie PR Metrics and Reporting to Business Results
Free Webinar: Thursday, June 19
Estimations, impressions and equivalencies are relics from an era when PR measurement was difficult, if not impossible. Today, brand value and awareness can be measured with a mix of metrics relating to social conversation volumes, mentions and search term use, enabling PR teams to more accurately describe how their efforts changed audience behavior.

7 Disturbing News Media Trends & How You Can Combat Them
The television news media continues to go from bad to worse. New disturbing trends have a huge impact on public relations, your media interactions, and the reputation and revenues of your employer. How do you combat these disturbing trends? How can you best monitor and measure their impact on your media campaign?


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Ransom Sought in Domino’s Pizza Data Breach Overseas
Hackers are seeking a relatively modest ransom from Domino’s Pizza in Europe after claiming they stole more than 600,000 customer Relevant Products/Services records from the company’s database.

GM Crisis Expands With Recall of 3 Million More Cars Over Ignition Switches Issues
General Motors Co on Monday recalled 3.36 million North American cars with ignition switches that can be jarred out of the “run” position, potentially affecting power steering, power brakes and air bags.

Starbucks’ New Tuition Program is Great PR. It’s Also Good Business
Starbucks has announced that it will offer hefty tuition reimbursements to its employees. The program will offer partial tuition benefits of around $6,500 for each of employees’ first two years as full-time students in online courses at Arizona State University, Bloomberg reports, then full tuition benefits for their junior and senior years. That’s a nice perk for Starbucks employees, but it raises the question – why not just give workers a raise? It turns out there are two big reasons. One is the tax benefits that come from compensating employees with tuition money rather than salary. In addition, the program benefits employers by attracting the kind of people who are likely to be drawn to a tuition benefit.

Judge Skewers J.C. Penney For ‘Colossal And Abject’ Failure
Huffington Post
In a devastating 63-page ruling issued Monday, a New York state court judge ripped J.C. Penney for its botched attempt to lure Martha Stewart away from Macy’s.




Will JPMorgan Chase (JPM) Stock Be Affected By Miami Fair Housing Lawsuit?
The Street
JPMorgan Chase and Co. (JPM_) is being sued by the City of Miami over accusations of predatory mortgage lending in minority neighborhoods that led to a number of foreclosures during the housing crisis, Reuters reports.The lawsuit, filed on June 13 in a Florida federal court, claims that JPMorgan has been violating the U.S. Fair Housing Act since 2004 by engaging in the practice of discriminatory mortgage lending.

Why Walmart Suddenly Thinks Smaller Is Better
Today there is a real focus at Walmart on smaller stores. Two hundred new Neighborhood Market units will open this year. That is a tremendous ramp-up in the expansion plans–and the new Walmart management team is suggesting there could be thousands in five years. Yikes! Thousands! What has happened? Why now?

17 Business Models Shaking Up the Marketplace
There are 23 million small businesses in America, and 543,000 more are started every month. So if you’ve got a business idea and you want to stand out from the crowd and succeed, you better have a unique value proposition, diverse revenue streams and loads of creativity. To inspire you, we’ve rounded up 17 unique businesses that have proven their model works. From retail apps to fashion upstarts, these companies are rethinking revenue and creating compelling value for parties on both sides of the transaction.

Siemens and Mitsubishi Challenge GE with Alstom Offer
Germany’s Siemens and Japan’s Mitsubishi Heavy Industries presented a joint offer to France’s Alstom on Monday that included 7 billion euros ($9.5 billion) in cash, challenging a bid by General Electric.




How Billionaire Brands Control Your Life
Billionaires influence your life in thousands of ways–from the shoes you wear, the beer your drink and the smart phone buzzing in your pocket. In fact, there’s a good chance your using a billionaire product this very moment. Don’t believe me? Take a look at this.

What You Gain When You Stop Using Email
Top entrepreneurs share their productivity tips, from going for a walk to abandoning email altogether.

The Story Behind The First Photoshop Image
The Verge
“Jennifer in Paradise” was the software’s first color test picture.




PR Still Lagging in Its Own Category at Cannes Despite Increase in Entries
Advertising Age
Once again, creative and media agencies dominated the Cannes Lions PR category, despite the festival’s addition of a PR agency partner option and an increase in submissions from PR agencies.

What Recruiters Pay Attention To For Your LinkedIn And Online Profile
For recruiters, both professional and casual social media sites alike are very common sources for potential job candidates. When recruiters seek out the most ideal candidates for an interview or job offer, they use sites like LinkedIn and Facebook to gather information that — in addition to resumes — will contribute significantly to their hiring decision.

The Metrics to Use in PR Programs
A common complaint among business owners and leaders is, “I spent all this money on PR and it didn’t work.” In fact, Geoffrey James says in an Inc. article, “I know people who are paying as much as $10,000 a month to a PR firm and getting very little out of it. And that’s sad, because PR-getting positive media coverage-isn’t all that difficult.” But here’s the thing: PR isn’t just about getting positive media coverage. If you’re spending $10,000 a month and “getting very little out of it,” there are a few things going wrong.

Lotus Formula 1 PR Guy Says He Was Fired For ‘Supporting Gay Athletes’
Back in February, the Lotus F1 team’s often irreverent Twitter account shot out a tweet pronouncing its support of gay athletes at the Winter Olympic Games in Sochi, Russia. The tweet was deleted, and Lotus apologized for the “unauthorised” tweet. Now its former brand director is saying he was fired for it.




Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total TV by 2018
Magna Global issued a report on Monday predicting a major upswing of 8.3 percent for U.S. television advertising revenue in 2014, after a dismal 2013 in which revenues were down 0.6 percent. But there’s been one significant change: national TV advertising is now smaller than digital media advertising.

The World Cup Is Really A Gigantic Advertising Feast With A Bit Of Soccer on the Side
The 2014 World Cup, which some people think will be the biggest event in the history of television, will boost global advertising spending by $1.5 billion this year, according to new figures from ZenithOptimedia. The world’s biggest brands are already battling to get maximum exposure from the enormous audiences the quadrennial festival-of-the-boot attracts.

Visa World Cup Campaign Shows Everyone Is Driven To Win–Even Nobel Peace Laureates
Fast Company
“Even Nobel Peace Prize Laureates are passionate for football,” Visa demonstrates in its multi-platform World Cup campaign.




Tim Cook, Making Apple His Own
New York Times
Mr. Cook, who is 53, took over leadership of Apple nearly three years ago, after the death of Steve Jobs, the company’s revered founder. Like Walt Disney and Henry Ford, Mr. Jobs was intertwined with his company. Mr. Jobs was Apple and Apple was Jobs.

The Age Of The Quantified Family Is Upon Us
University of Virginia associate professor of computer science, Kamin Whitehouse, is leading a team that’s designing the software to make it possible. “We need to not just be users of the internet of things, we need to also be objects in the internet of things,” Whitehouse told a Massachusetts Institute of Technology digital summit last week.

The Surprising Successor To The Segway That Could Revolutionize Urban Transportation
The Segway seemed on a fast path to be a very big deal.




Disrupting the B-to-B-to-C Model
Brian Solis

The Best Bathroom Book Ever!

Will the World Cup Bring Ambush Marketing, Newsjacking & PR Stunts?
Bad Pitch Blog

Generation C: The Nine Spheres of Social Media Influence
Maximize Social Business

Google Your Business Launches to Lure Business to Google+ Halelulah!
Whats Next Blog

Does a Happy Facebook Feed Rub Off on Your Posts?