Tuesday, July 9, 2013 (Highlights: Women’s Career Roadblocks; CFOs Stretched Too Thin; Buffett’s $2 Billion Donation; Google Moonshots–Innovation?; Early Start:Back-to-School Ads)

 Tuesday, July 09, 2013



Are the Biggest Roadblocks to Women’s Career Success Our Own?
A Discussion of Women Revealing Their Biggest Roadblocks to Career Satisfaction and Success from Today’s Professional Woman Report, The Recently Released Survey by Citi and LinkedIn
Join the conversation with Linda Descano as she discusses the results of the recent Citi and LinkedIn second annual Today’s Professional Woman Report …

Whither Content Marketing — Or How the Latest Battle Between Advertising and Public Relations is Remaking How We All Think About Institutional Communications
By Franklin Walton, Ph.D., Principal, Franklin Walton LLC; Deputy Chair, Media and Communication Arts Department, City College of New York
Advertising and PR agencies are just fated to fight each other, continually, for “territory” (a.k.a. clients’ money — a.k.a. a credible, exclusive claim to …

As CFOs Get Stretched Too Thin, Public Companies Turning to Outside Help
By Dave Horin, CPA, President, Chord Advisors
The Chief Financial Officer at a small-cap or mid-cap publicly traded company has to be good at much more than just addition and subtraction. The CFO role involves wearing many hats: in addition to deep proficiency with numbers, he or she must be comfortable with GAAP accounting and reporting …



Digital PR Tips for Earned Media #4: Evoke Emotions
For the Digital PR Channel
We’ve all been taught that when writing news releases we need to be factual – no hype, keep the adjectives to a minimum. However, we also need to grab the reader’s attention (whether media or the public) and give them a reason to share the story.To do that you have to evoke emotion of some sort.These two elements of a news story, article or blog post are not mutually exclusive.

Accounting for Impact: A Closer Look At Unilever’s Value Chain
By Gail Klintworth, Chief Sustainability Officer, Unilever, for the Corporate Social Responsibility Channel
In this post, I will try to answer some key questions that we received during our #SustLiving Twitter chat about our progress, roadblocks and opportunities of our value chains. Let me start with giving you our top line progress and challenges.

Video Content Marketing Survey
For the Latergy Social Video Channel
Many marketing professionals are convinced that video storytelling is an increasingly crucial part of the content marketing mix. Most video professionals providing production, distribution and measurement services on the creative and technical side of the spectrum have heard, even preached, about the explosive growth in online video. All research organizations have and continue to …

Critical Minute – The Growing Politics of Farming
For the Critical Now Channel
Farm bills can impact international trade, environmental conservation, food safety, immigration, education and almost every facet of rural American life. Set every several years, these operational guidelines can build, or destroy livelihoods.

Building Business With A Virtual Tradeshow
For the Virtual B2B Channel
In the past, the only way companies could advertise at tradeshows was to actually attend them in person. Today, though, the virtual tradeshow is becoming a more popular trend for many businesses. These virtual tradeshows allow you to reach a larger audience, sometimes even a global audience with greater ease. There are so many benefits to showing at and attending these virtual events, …



Runaway Quebec Train’s Owner Battled Safety Issues
The Wall Street Journal
The operator of the runaway train that derailed and exploded in Lac-Mégantic, Quebec, this weekend recorded an accident rate far higher than the U.S. average over the past 10 years, federal data show. A train operated by Montreal Maine & Atlantic Railway Inc., a subsidiary of U.S. train operator Rail World Inc., is at the center of a Canadian probe after the train was left unmanned at a crew rest stop and slammed into the small town early Saturday, triggering a deadly explosion and fire.

The Ad Tech Shakeout is Coming
The market for advertising technology and services remains fragmented and complex, but a shakeout is imminent. The venture capital money has all but dried up, and most ad tech businesses are not profitable. The oft-predicted large-scale consolidation of the industry is bound to happen in the next year, as those firms begin to run out of gas and are forced to either shutter or sell.

The Innovation Trail of Boston & Cambridge: See the Past, Present and Future of Science and Technology, on Foot
Boston Globe
I’ve been thinking for a while about Ye Olde Freedom Trail… It was conceived in 1951. The newest of its sites, the Bunker Hill Monument, was built in 1842, but it mainly focuses on Revolutionary Era Boston. Most people have walked it a few too many times, with kids and out-of-town relatives.

More iPhone 6 Images Leak: Real Deal or Clever Advertising?
The Diplomat
Since April, images of purported iPhone 6 casings have been surfacing on tech blogs across the web. First, there was the image of a white plastic rear shell posted on Tactus, which the author claimed came to him from a “network of spies.” Then, a French blog posted similar photos of multi-colored iPhone back covers. Now, a Chinese manufacturer called Techdy has posted a video and more than 40 photos showing a purported iPhone 6 rear assembly matched up to a new display panel.

Temporary Jobs Becoming a Permanent Fixture
USA Today
Hiring is exploding in the one corner of the U.S. economy where few want to be hired: temporary work. From Wal-Mart to General Motors to PepsiCo, companies are increasingly turning to temps and to a much larger universe of freelancers, contract workers and consultants. Combined, these workers number nearly 17 million people who have only tenuous ties to the companies that pay them – about 12% of everyone with a job.

Improving 3-D Printing by Copying Nature
National Geographic
The public imagination has been captured by 3-D printing in recent months, as people have used it to conjure up custom medical devices, a working handgun, and even an edible pizza. This spring, Staples became the first major retailer to announce that it would carry 3-D printers, putting the technology in the hands of the masses for about $1,300.

What Happens to My Spouse’s Social Security Benefit If I Die?
Larry Kotlikoff’s Social Security original 34 “secrets”, his additional secrets, his Social Security “mistakes” and his Social Security gotchas have prompted so many of you to write in that we now feature “Ask Larry” every Monday. We are determined to continue it until the queries stop or we run through the particular problems of all 78 million Baby Boomers, whichever comes first.

Hostess Brands Bringing Twinkies Back with Longer Shelf Life, 45 Days
Twinkies don’t last forever, but they’ll have more staying power than most people remember when they return to shelves next week.Hostess Brands LLC says the spongy yellow cakes will have a shelf life of 45 days when they start hitting shelves again July 15.



NY AG’s Early Data Probe Goes Beyond Reuters

An investigation by New York Attorney General Eric Schneiderman, which on Monday forced Thomson Reuters to suspend its practice of releasing market moving data early to paying clients, extends well beyond Thomson Reuters, CNBC has learned.

Buffett Makes $2 Billion Donation to Gates Foundation
Warren Buffett, the billionaire whose fortune swelled this year with a surge in Berkshire Hathaway Inc. (BRK/A) shares, contributed a record $2 billion to the foundation created by Microsoft Corp. (MSFT) co-founder Bill Gates. Buffett, Berkshire’s chairman and chief executive officer, donated about 17.5 million Class B shares in his annual gift to the Bill and Melinda Gates Foundation, according to a statement Monday from his Omaha, Nebraska-based company. The donation beat his previous record stock gift of $1.8 billion to the foundation in 2008.

Billionaire Carlos Slim Invests $40M in Shazam
PC Magazine
Music discovery app Shazam just got a $40 million boost from telecommunications carrier America Movil.The two companies inked a deal that will help expand Shazam’s presence in the interactive television market, as well as push the development of new products. As part of the arrangement, Mexican businessman and America Movil owner Carlos Slim will make a $40 million investment.

Losing $317 Billion Makes U.S. Debt Safer for Mizuho to HSBC
The biggest investors in Asia and Europe are keeping their money in Treasuries even after the steepest two-month loss for the securities erased $317 billion of market value. Mizuho Asset Management Co., which oversees $32 billion, added Treasuries due in 10 years or longer to its holdings in the past month. HSBC Private Bank, with $480 billion in assets, bought U.S. notes when 10-year yields rose to 2.5 percent. Deutsche Asset & Wealth Management, which manages about $1.3 trillion, is holding debt maturing in less than four years, betting American interest rates will remain subdued.

Barnes & Noble’s Chief Executive Resigns
New York Times
Barnes & Noble’s chief executive, William Lynch, has resigned effective immediately, the bookseller said on Monday.The news came just weeks after the company reported another quarter of dismal results, led by a 34 percent drop in its Nook unit, its e-book business.

Dell Wins Support From ISS for Buyout
Michael Dell won support from Institutional Shareholder Services Inc. for the $24.4 billion buyout of his company, a surprise endorsement from an influential shareholder adviser that increases the chances he will prevail. Dell and Silver Lake Management LLC’s buyout plan would shelter shareholders from risks tied to the deteriorating personal-computer business, ISS said Monday.



Google Moonshots – Innovation Or Desperation?
Google GOOG +1.25% has the most interesting innovation strategy in business today. Now a stock market darling, Google GOOG +1.25% has positioned itself as a radical innovator and analysts are OK with that. It’s taken competitor Amazon more or less its whole life to school analysts into such long term thinking, and Google is clearly a beneficiary because its most public innovations are long shots.

Forget Social and Mobile: Our Economy Needs More “White Space” Innovation
Giga Om
What do General Motors, Intel, 3M, Johnson & Johnson, Apple, Google, Facebook and Twitter have in common? Beside being textbook American success stories, they are all torchbearers of true, groundbreaking innovation – whether it’s technology, supply chain, business model or any combination of those. But more than that, they are all legitimate creators of new industries.

Extraordinary Communications During a Corporate Cat Fight
When founders get the boot, they don’t always go quietly or humorously into the night a la Andrew Mason. For communicators, this poses a quandary. Typically, the founder serves as the face of the company with his or her persona baked into the brand. If the founder reacts with “hell hath no fury like a woman scorned” emotion, the company’s response goes a long way toward determining if a full-scale PR crisis ensues.

Content Marketing – The Real Story
In the old days, children carried canteens with water to quench their thirst. Today kids sip from BPA-free plastic bottles filled with electrolytes and vitamin water for “hydration.” New term, same concept. I was wondering the same thing about “content marketing.” Is this novel, or just another buzzworthy phrase describing the same old thing?

EcoDistricts As Incubators of Innovation Too
Huffington Post
Last month, eight cities gathered in Portland, Oregon for an “EcoDistricts Incubator.”The Incubator is a “three-day intensive workshop designed to accelerate the speed at which North American cities are revitalized from the neighborhood up.” Few endeavors to reinvent our cities are so vital to meeting the challenges of our time and fostering an innovation region. Such places usually have highly intensive sustainable housing units, community gardens, open green spaces, native vegetation and farmers’ markets catering to people who live and work in the area.




Marketers ‘Go Native’ in New Advertising Era
The Tennessean
There’s a big buzz in the advertising industry about “native advertising.” The term doesn’t mean your place of origin. Instead, it refers to paid content that resembles publisher-produced content.Confused? That’s really the point. Advertisers want you to consume native advertising just as you consume the information around it. Digital publishers are rushing to “go native.” Facebook’s sponsored stories and Twitter’s promoted tweets are two examples.

WTA Unveils ’40 Love’ Global Advertising Campaign
The Women’s Tennis Association (WTA), the world’s leading global sport for women, today launched its “40 LOVE” global print, television and digital advertising campaign. The campaign is at the center of the WTA’s season-long integrated marketing and communications program launched in January that celebrates four decades of the WTA since its founding in 1973.

Advertisers Stay Glued to Screens
Automotive News
If it’s got a screen, automakers want to advertise on it. The top 10 automaker advertisers continued their rapid shift to new forms of digital advertising last year, plowing $5.82 billion into so-called unmeasured advertising, a category that includes search-engine marketing, online videos and social media, according to Advertising Age’s annual list of the 100 Leading National Advertisers. That was up 34 percent from 2011.

Back-to-School Ad Campaigns Start Jarringly Early as Marketers Seek Tight Budgets
Ad Age Digital Next
Are you ready for back-to-school? Because retailers are.Walmart and Apple are already promoting school-related products, while others, including tween brand Justice, are touting steep discounts. “In seven and a half years, I’ve never once seen so much emphasis put on back-to-school before July 4,” said National Retail Federation spokeswoman Kathy Grannis





Banning Academically Ineligible Players from NFL Combine Would Only be a PR Move
Bleacher Report
The NFL Scouting Combine is one of the world’s biggest job interviews, a week filled with physical and mental tests to determine just who is ready for the big stage. Now, as Bruce Feldman of CBS Sports has reported, the NFL is toying with the idea of doing its product a disservice all for the sake of a minute public-relations win.

New York Times Bestseller On The Perils Of Social Media
Back in April I wrote an article about the ill-timed and extremely insensitive Tweets put forth by a brand: Epicurious Uses The Boston Marathon Tragedy To Cross That Line. It was of course not the first nor the last example of social media gone bad in the context of a brand and those entrusted with the marketing of it.Today, however, I want to talk about when social media goes bad from a human perspective.





The 2013 Social Media Landscape [Infographic]
Brian Solis
Corporate Communications


Sleaze City, USA
Public Relations

Q&A: The Resiliency of Permission Marketing
Seth Godin
Public Relations

Four-Year-Old Robinsons Wimbledon Ad Gets Proper Ending

How to Thoroughly Spy On Your Competition
Ducttape Marketing

5 Ways to Optimize Lists for Content Marketing
Top Rank