Tuesday, January 7, 2014: Financial Regulators Release Social Media Guidance; Q4 Dividends Soar; App Ads Fastest Growing Mobile Advertising Sector; 2014-Year of Animated Video

 Tuesday, January 07, 2014




Edward Snowden, the Government, or the Media: Who is Guilty? Who gets off Scott Free? A Personal Opinion.
By Richard Lavinthal, Managing Director of PRforLAW, LLC
A shady high school dropout in Hawaii rips off tons of proprietary information from his employers and takes off for Hong Kong, after which he doles out big pieces of swag from four notebook computers to news publishers in Brazil, Germany, and the UK. In the U.S., The New York Times and Washington Post get some of …

CEO Challenge: Are You Going it Alone in 2014?
By Leslie Grossman, Author, LINK OUT: How to Turn Your Network into a Chain of Lasting Connections (Wiley), Chair, Vistage International
In 2013 did you sometimes feel like you were Atlas carrying the weight of the world on your shoulders? If you are the CEO or owner of a business, you probably experience that isolated feeling often. As CEO, managing partner, or executive director, you may find yourself alone at the top with problems that you don’t …

Financial Regulators Issue Final Guidance on Social Media
Gene Marbach At Large
The Federal Financial Institutions Examination Council (FFIEC), on behalf of its members, recently released final guidance on the applicability of consumer protection and compliance laws, regulations, and policies to activities conducted via social media by banks, savings associations, and credit unions, as well …

3 Steps to Improve a Product Launch Using Social Media
Gearing up for a new product launch is an exciting–and stressful–time for any brand. Will people like it? Will they buy it? How will people react to marketing? What will media and bloggers say? Monitoring a product launch is one thing, but understanding how it compares to other launches can provide even more insight.As noted in our previous post, the product launch timeframe …

PR Pros: How Will You Succeed in 2014? Tell Us!
Join the Conversation
PR professionals have more opportunities for success than ever today, and yet challenges do remain. How can you build and maintain trust with your key audiences when the public is increasingly skeptical? What are the most effective ways to reach a connected, mobile society that prefers multiple sources of news and information? How can you best determine what tactics do-and don’t-work …




The Measurement Myth – January 2014
By Mark Weiner, CEO, PRIME Research: For the PR ROI Channel
Myth: Best practice methods are the only way to conduct PR research. Truth: As a profession, public relations pros should strive to achieve the highest standards in every endeavor. In performing the function, certain methods are more efficient and effective than others, whether the subject is research, media relations or speechwriting. In the case of research specifically, we seek to conduct …

2014 – The Year for Using Animated Video to Improve Content Marketing
By Aram Harutyunyan, Lead Designer, Digital Pomegranate: For the Content Couture Channel
Yes, content marketing is crucial to your overall marketing plan in 2014. Not only does content marketing increase engagement and brand loyalty; it generates more traffic and more leads. One year ago, Nielsen reported that …




PRIME Research CEO Mark Weiner Can Help You End the Great PR Measurement Debate
Webinar: Thursday, January 9th
Happy New Year from PRIME Research! On Thursday, January 9, join PRIME CEO Mark Weiner and other measurement experts for a webinar that will surely change the way your company views its PR and marketing ROI.

Find the Direction for Your Mobile Marketing Plan in 2014: Join Jeff Corbin, Founder of theCOMMSapp™ and Karen Jacobsen, The GPS Girl®
FREE WEBINAR: Thursday, January 16th
According to Gallup, 70% of American workers are “not engaged” or “actively disengaged” costing the U.S. an estimated $450 – $550 billion per year. The constant changes in technology, social media and mobile can be …


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Australian Government Warned Not To Undervalue Australia Post In Potential Sale
The Sydney Morning Herald
The recent sale of the UK’s mail service, the Royal Mail, in October, netted the British government $3.3 billion. Since the sale, however, shares have skyrocketed 75 per cent, leading to claims that the asset was grossly undervalued.

As Benefits Fall In China, Overseas Firms Are Going Home
China Daily
More companies from Europe and the United States that used to outsource production to China are returning home as price gaps narrow.

Real Estate Boom Continues In Canada’s Largest Cities
CBC News
Average Toronto prices up 5.2%, Vancouver up 2.1% and Calgary up 8.6%

In-App Ads Fastest Growing Sector Of Mobile Advertising
Venture Beat
Mobile advertising, to put it simply, is where the money is.

‘Saturday Night Live’ Adds First African-American Female in Five Years
Hollywood Reporter
The casting comes after showcases featuring black female comedians were held in New York and Los Angeles after the long-running sketch series faced widespread criticism that the new cast of SNL lacked minority faces and specifically the inclusion of an African-American woman.




AT&T’s “Sponsored Data”: Time for Netflix to Pay Up?
The Wall Street Journal
Netflix is estimated to be responsible for almost 30% of all Internet bandwidth consumed in America.

Dividends Soar In 4Q As Tech Leads The Way
USA Today
Telecommunications companies had the juiciest yields last year, at an average 4.76%. Utilities followed at 4.38%.

Pinterest Buys VisualGraph To Better Understand All Those Pins
PC World
VisualGraph is an image-recognition startup that has developed technology to analyze images across the Internet and uncover the connections among them. The purchase is a noteworthy move for Pinterest, which was founded in 2010 and is not generally known for its acquisitions. Terms of the deal were not disclosed.




H&M to Run First Shopping-Enabled Super Bowl Ad on Samsung Smart TVs
Viewers with the compatible TVs will be presented with an opportunity to buy items from David Beckham’s Bodywear spring 2014 collection of clothing available exclusively through H&M. It’s unclear how many compatible sets are currently in use in the U.S.

London’s Car-Free Highway Will Transport Bikes, Boxes, And Energy
Fast Company
Running over existing rail lines, the SkyCycle network could hold up to 12,000 cyclists an hour zipping to their destinations around town and transforming the cityscape.




As Corporate PR Plunges Into Digital And Social Media, Does It Still Need The Traditional Press?
The Independent
The relationship between journalism and PR is changing so rapidly it is the subject of research by the Reuters Institute for the Study of Journalism, based at Oxford university.

Public Affairs Trends That Matter Now
Campaigns and Elections Magazine
Access to data has become much more affordable because of the proliferation of content driven by the convergence of sophisticated data. As a result, clients expect more informed campaign planning and optimization services that draw on the available “big data” insights into their stakeholder audiences.

Nielsen Appoints New Head Of Global Marketing And Comms
The Holmes Report
Katie Burke will report to chief executive officer Mitch Barns and will have global responsibility for Nielsen’s marketing and communications functions, including internal and external communications, content development, digital marketing, industry relations and events.




Pandora Extends Advertising To In-Car Audience
Media Post
To monetize that growing audience, Pandora will begin rolling out in-car advertising this month in the form of 15- and 30-second spots that run across the 130 vehicle models as well some 270 aftermarket music-listening devices in cars.




iHeartRadio Expands Automotive Availability
The company, which offers streaming internet radio to over 40 million registered users, is pushing into new territories by integrating with Jaguar, Land Rover, Volvo, and Kia automobiles.

Google launches The Android-based Open Automotive Alliance With Audi, Honda, GM, And More
The Verge
Google is just one of several companies shooting for in-car supremacy.




Show Up Differently
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Audience as the New Currency: YouTube and Its Impact on Hollywood and Social Media
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Social Clout At Re/Code
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How to Build Your Blog Community with the Right People #NMX
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2013 Best Social Media, Content & Mobile Marketing
Heidi Cohen: Actionable Marketing Expert