Tuesday, Jan 28, 2014: Fortune’s 100 Best Places To Work; Countdown to Sochi; Resume Review Tips; Nasdaq Tells Startup CE0s to Stay Private; 7 Best Tech Companies to Work For

 Tuesday, January 28, 2014




Countdown to Sochi: Olympic Controversy and Impact on Sponsors
By Dennis D. Elliott, Lecturer, School of Journalism, Indiana University
Editor’s Note: CommPRO reached out to our community and asked: “With controversy and security concerns about the upcoming Winter Olympic Games, what impact might this have for all brands and sponsor-partners tied to the Olympics? What is the messaging strategy? What are the lessons …

Measuring The Effectiveness Of Sponsorship And Big Event Initiatives. Can You?
Join the Post-Super Bowl Discussion
Marketers agonize about their ability to measure the return on investment (ROI) and return on objective (ROO). With this in mind CommPRO.biz invites you to join our round table discussion (webinar) regarding the ROI tied to the integrated marketing efforts of the Super Bowl, the Olympics and other “Big Event” …

Fortune Magazine’s 100 Best Places to Work List: Some Surprises
By W.T. “Bill” McKibben, Senior Counsel, The Great Lakes Group
The Great Place to Work® Institute has been creating Fortune magazine’s 100 Best Places to Work list for nearly twenty years. The new list is just out and it’s interesting to note that the 100 companies that make the list share another trait: they make more money than most other companies. Having happy …

Resume Review: Hints, Don’ts and Advice For A Perfect Resume
The Hiring Hub…By Marie Raperto
The start of a new year is a great time to review your resume. Maybe you are ready for a move or just want to be ready. Has your job duties changed? Is it time to update your accomplishments? Is it time to cut some of the old and add new? Whatever is going on, start the year with an updated resume.




Social Media and Financial Services: MasterCard’s Conversation Suite Recognized for Leadership and Innovation
For the PR ROI Channel
“More companies are using online customer criticism to their advantage. MasterCard has developed the Conversation Suite, a social media command centre built in collaboration with communication firm Prime Research. “It’s a real-time focus group,” says MasterCard Vice President, Marcy Cohen …

Game Day Real-Time Marketing (David Berkowitz Video)
For the Critical Now Channel
Two mega brands with logos closely associated with hats -Arby’s and Quaker – are the latest examples of consumer companies benefiting from a social media uplift during a nationally televised event – in this case, the Grammys. But being nimble and creative are just two attributes of successful brands trying to borrow a page from the playbook used last year by Oreo when the lights went out …

Here’s What’s Happening in Email Marketing
For the Effective Email Marketing Channel
Have you seen these recently-released resources? If you haven’t, dig into articles about email marketing relevance, social media trends and design strategies. Here’s what’s happening in email marketing. Email Marketing: The benefits email campaigns can have for your business …




Join the Conversation: Send Your Questions Now for “A Conversation with Howard Bragman”
Focus ’14: The Agenda for PR Pros (Free Webcast): Thursday, January 30th
Three key items will continue to dominate the agenda for PR pros this year.Reputation management, working with the media and crisis communications will remain very much in the forefront in ’14… Your career will hinge on how successful you are in handling them. Join the conversation …

How to Become a Story Idea Machine
Google+ Hangout On-Air: Thursday, January 30th
We really enjoyed hosting our first Google+ Hangout On Air in October, so we have scheduled another one for Jan. 30, from 1-1:45 p.m. EST! Whether you are just starting out or are a long-time freelancer, you will want to join us. We will have two guests joining us, Diana Burrell and Mark Aiken, to discuss how to become a story idea machine. Diana Burrell, freelance magazine writer, author …

Loveworks: How the World’s Top Marketers Make Emotional Connections to Win in the Marketplace
Free Google+ Hangout On-Air: Thursday, February 13th
Humans are naturally inclined to make decisions driven primarily by emotions than by reasoning. Therefore, marketers must evolve the relationship between buyers and sellers from an impersonal sales ambush to a genuine emotional connection. In return, brands can expect to gain consumer respect based on …


TRENDING TODAY powered by evolve24


Charter And Comcast Close To A Deal To Divvy Up Time Warner Cable Systems
Comcast Corp. is near a deal to buy New York City, North Carolina and New England cable assets from Charter Communications Inc. if shareholders approve Charter’s takeover bid for Time Warner Cable Inc.

Two Executives Of Bitcoin Businesses Are Arrested
New York Times
One of the most prominent players in the Bitcoin universe, Charles Shrem, was arrested by federal prosecutors on Sunday and accused of helping grease the wheels for drug transactions on the now defunct online bazaar Silk Road.

Tata Motors Managing Director Karl Slym Left ‘Suicide Note’: Thai Police
Karl Slym, managing director of Tata Motors, who died in Bangkok Sunday under mysterious circumstances, may have committed suicide, Thai police have indicated.

The New York Times And The Story Of Fake EV Olive Oil. Trending Big Time.
New York Times
For an oil that has the words “extra virgin” in its name, the process of producing so-called Italian olive oil sounds like a pretty dirty business. But despite shenanigans like cutting olive oil with other cheaper oils and using olives that don’t come from Italy, corrupt producers of the stuff actually end up on the losing end of the equation.




Nasdaq Tells Startup CEOs To Stay Private
Money News
Private share markets where corporate insiders can cash out stakes while avoiding the scrutiny of public listings have seen their popularity wane. Nasdaq OMX Group Inc. has a plan to make the concept mainstream.

Companies Fleeing Taxes Pay CEOs Extra As Law Backfires
Ten years ago, Congress passed a law intended to penalize chief executive officers whose companies shift their legal addresses to tax havens. It hasn’t worked out as planned. Companies have found ways around the law that create new rewards for executives.




How Costco Tricks You Into Buying More
A carefully orchestrated layout, simplified offers and the perfect amount of temptation combine to make Costco one of the most successful retailers in the United States.

Small Businesses Turn To Social Media Marketing To Build Brands
Miami Herald
With 73 percent of U.S. internet useres turning to social networking sites and 53 percent of American adults carrying a smart phone, businesses that don’t employ social network marketing may find themselves losing out to the competition.

Boomers And The Emergence Of The Corkage Economy
There are several reasons why Boomers might be more reticent to buy off the restaurant wine lists than they once were. Firstly, and perhaps most powerfully, they remember when these wines were cheaper, often considerably so.




Why Don’t Business Schools Teach Comms?
The Holmes Report
There is a the need to teach the next generation of leaders about the power of communications as an executive tool.

Public Affairs Does Not Equal Lobbying
European Public Affairs
Looking at the public affairs function merely as lobbying is an oversimplification of the job description.

15 Non-Profits Honored in PR Grants Program
CyberAlert today named 15 non-profit organizations as recipients of its annual PR Grants Program. The selected non-profit organizations provide services in health, early childhood services, education, the environment, technology, justice and equality, and veteran services.




CNN Is Prepping For The Majority-Mobile Audience Coming In 2014
Nieman Lab
In 2013, CNN’s total digital audience was 40 percent mobile, with users flocking to their phones and tablets for news and video on nights and weekends.




World’s First Multi-Material 3D Color Printer Redefines Product Design And Manufacturing
It features “triple-jetting” technology that combines droplets of three base materials, reducing the need for separate print runs and painting.

Video Of Steve Jobs’s First Public Demo Of The Mac Resurfaces After 30 Years
Apple Insider
A video of late Apple chief Steve Jobs demonstrating the then-new Macintosh to a gathering of the Boston Computer Society in 1984 has been digitized and made available online, providing a unique insight into the machine’s early life.

The 7 Best Tech Companies to Work For
Tech and social media are booming, and it seems every company these days is offering a position for someone to handle its social accounts and applications. To help out aspiring techies and social media wizards, check out this list of the top seven companies to send your resume.




4 Steps to Connecting with—and Engaging—Generation C
Brian Solis

Newsflash 2014: People Don’t want More Content!!!
Maximize Social Business

25 Social Media Marketing Experts You Need to Know According to LinkedIn
Top Rank

You Can’t Talk About Yourself Enough, Apparently
chris Brogan

PR Advice on Responding to Negative Coverage

Content Curation: Measuring Up To Your Peers?
Heidi Cohen: Actionable Marketing Expert