Tuesday, April 2, 2013

 Tuesday, April 02, 2013



CEO’s as Communicators: The Good, the Bad, and the Ugly
By Leslie Ungar, President, Electric Impulse Communications
Dr. Richard Carlson sold millions and made millions with the book and the principle, Don’t sweat the small stuff. I disagree. I think you should sweat the small stuff. Just make sure it is the right small stuff. And who is to say what is small anyway? Communication is not small. But if you look at it as an umbrella, there are a lot of small spokes.

Wait…Where Am I Again? Why the Dominant Brand Within the Store Should be the Store Itself
By Jeff Weidauer,Vice President of Marketing and Strategy,Vestcom International
If you’re feeling a little winded after the past five years, welcome to the club. Between the “Great Recession” and a still-struggling economy, the light-speed growth of mobile, the appearance of daily deal sites like Groupon and …

Website Can Strengthen a Print Magazine and a Print Magazine Can Strengthen a Website. Now There’s an Idea!
The Mr. Magazine™ Interview with Randall Lane, Editor of Forbes Magazine, and the Reasons Behind Forbes’ 96 Years of Success.
When your name appears in Forbes magazine, you know you’ve made it — and Randall Lane’s name appears in every issue as the current editor of the magazine. For 96 years Forbes magazine has been the portal to a wealth …

The High Touch Culture of the Hospital of the Future
By Ron Wince, President, Guidon Performance Solutions
When pressured by competition, a slumping economy or consumer demand, companies in far-flung industries – from retail, to manufacturing, to finance – have learned to rebuild their cultures around the customer experience, focusing on service as a differentiator and the goodwill, brand loyalty and positive halo effect that often follows. Now, it’s healthcare’s turn.



Mobile is Global — A Wake Up Call for the IR Industry
By Jeff Corbin, Founder, theIRappâ„¢, for the Mobile IR Channel
As Thomas Friedman said, the world is flat. And it is getting flatter thanks to the proliferation of mobile devices and “apps” as a means to communicate and conduct commerce. Apple’s App Store and Google Play are available globally and this may explain why each now has close to or more than a million native apps available for download.

Opening Day: Time to Play Ball and Video
By Larry Thomas, President of Latergy Video Marketing and Public Relations, for the Social Video Channel
I swung at the pitch to write a post comparing how the Mets and Yankees use video to deliver messages, engage fans, build brands and drive revenue. After all, most professional communicators can learn from professional sports marketers and this would be an outlet for me to do what Bronx Bomber fans love to do (besides win) – bash the team from Queens and add to the pain (all in good fun).

Outback Steakhouse Scores with an Infographic
For the Agile Engagement Channel
It seems like everyone has a bracket these days. March Madness is in full-swing, and team loyalty is running rampant. You can’t turn the corner without seeing team colors and heated debates among friends. Even I donned my red and silver University of New Mexico sweatshirt, showing support for my alma mater before a sadly fruitless struggle last night. C’est la vie.

Connecting the Content Dots: How to Increase Content and Messaging Visibility with a Multi-Channel Distribution Strategy
For the Agile Engagement Channel
Your target audiences are interacting with your brand, message, and content through a variety of channels. As a result, marketers increasingly need to create messages in multiple formats and ensure that these messages are reaching cross-channel audiences. Enter the importance of distribution!

WhatCounts Digital Marketing Summit, April 24-25 in Atlanta, GA (Special Discount Offer)
For the Effective Email Marketing Channel
Join us at our third annual WhatCounts Digital Marketing Summit, April 24-25, at the GA Tech Hotel & Conference Center in Atlanta, GA. We will offer participants advanced platform training, a full day of invaluable email education, and intimate networking with email marketing experts.



Egypt’s PR Disaster: Egyptian Satirist Arrest a Free-Speech Concern, U.S. Says
The arrest of a satirist who’s been called “Egypt’s Jon Stewart” on charges of insulting Islam and the country’s president raises concern that Egypt’s government is restricting basic liberties, the U.S. State Department said.”There does not seem to be an evenhanded application of justice here,” spokeswoman Victoria Nuland said yesterday at the department’s daily briefing in Washington. She said the government seems to be pursuing such cases “while it has been slow or inadequate in investigating attacks” on demonstrators and journalists.

Why Good Morning America Is The Voice and The Today Show Is American Idol
Huffington Post
So, the other morning I watched a full two-hours, 7am-9am, of Today and GMA. One live. One on dvr. Yes, four hours of my life I’ll never get back. I did this because of all the huh-bub over Today’s debacle-filled 2012 and subsequent ratings slide which coincided with GMA’s rise to morning #1 after a decades long stint being second-best. Then I decided to watch additional shows during the week.In full disclosure, I have a unique connection to both shows that goes back to the mid-90s.



15 Types of Email Marketing Tests You Should Be Doing
I was recently asked to develop a “testing protocol” for a client. The deliverable was a worksheet that would document tests for a particular send, but they wanted it to do more than just that. They wanted it to educate on the value of testing and spur these groups within their organization to truly leverage testing to their advantage. Not a simple task.

BlackBerry Planning New Smartphone Lineup
Mobile Marketing Watch
BlackBerry’s revival is just getting started. That’s according to BlackBerry chief executive Thorsten Heins.Beyond the launch of BB10, the struggling smartphone maker is reportedly planning to unveil “a broader array of new smartphones this year.” The devices, CBC reports, will cater to markets around the world, “as the company works to recoup a stronger position with devices for more than just business users.”

Top 10 Brand Pranks for April Fools Day 2013
Marketing Magazine
There are probably some basic requirements governing what makes for a good brand prank: Believability: to a certain degree, or there’ll be no Fools, humour: this can be before or after people realise it’s a prank, but if it’s not funny, what’s the point? and positive or neutral: make sure you choose something that were it actually true, wouldn’t be damaging to the brand.

ANA Survey: Fewer Marketers Plan to Cut Agency Pay in 2013
Ad Age Digital Next
According to a survey by the Association of National Advertisers, only 15% plan to decrease agency compensation this year, though marketers are still asking shops to lower costs. That’s far lower than in was back in 2009, when more than half of the marketers surveyed, 56%, said they planned to cut their agency’s fees.One explanation: Marketers are realizing they can’t slash much more. According to the ANA’s report, “It’s possible that many marketers have reduced agency compensation as low as possible and now instead are challenging their agencies to reduce costs internally or identify cost reductions … which could indirectly lower agency compensation.”



Dollar Slips Near Four-Week Low on Soft Manufacturing Data

The dollar fell to a nearly four-week low against the yen on Monday as softer-than-expected U.S. manufacturing data suggested the economy may have run out of steam at the end of the first quarter, interrupting a recent run of generally upbeat data.The euro, meanwhile, fell to a more than one-month trough versus the yen as investors favored the safe-haven Japanese currency following unexpectedly weak Chinese factory activity and renewed uncertainty in the Korean peninsula.Volume was thin, with many markets still closed for Easter holiday, and the low liquidity led to exaggerated currency moves.

Card Maker American Greetings Agrees to Go Private
Associated Press
American Greetings has agreed to be taken private by a group led by some of its top executives in a deal that values the company at about $580 million.The greeting card and gift seller said Monday that a group formed by the Weiss family, including Chairman Morry Weiss and CEO Zev Weiss and others, will buy the shares of the company they don’t already own for $18.20 per share in cash. This is a 13 percent premium to American Greetings Corp.’s closing price of $16.10 last Thursday.If American Greetings’ board declares a quarterly dividend of 15 cents per share and the deal closed in July as expected, shareholders would receive $18.35 per share.

How Mary Jo White Can Win Over Her Skeptics
CNN Money
Welcome (almost) to the SEC, Mary Jo White. I wasn’t a fan of your nomination, but it looks like the Senate will soon confirm you as SEC chair. Here’s an eight-point plan that you can use to overcome skeptics’ concerns. 1. Be tough, but fair. Be a tough, but fair, enforcer. Take on the big banks and the big names. Board members around the country don’t want bad-apple corporations and executives to get away scot-free. A lack of strong enforcement provides a competitive advantage to cheaters.

Investing For Earnings Season: Q1 2013
Seeking Alpha
“May you live in interesting times.” – Chinese Proverb and Curse.The first quarter earnings reporting season of April-June has been particularly interesting since 2010. S&P500 fluctuations in the period ranged between 7.4% and 15.9%, providing opportunity for the astute investor.This recent history and the current investment landscape suggest we approach the upcoming earnings season with caution to minimize portfolio damage and seize opportunities to profit from a down market.




Apple Issues Apology Following Attacks in China
USA Today
Apple issued an apology to Chinese consumers Monday after government media attacked its repair policies for two weeks in a campaign that reeked of economic nationalism. A statement Apple posted in Chinese to its website on Monday said the complaints had prompted “deep reflection” and persuaded the company of the need to revamp its repair policies, boost communication with Chinese consumers and strengthen oversight of authorized resellers.

As Supreme Court Weighs DOMA, More Employers Provide Same Sex Benefits
No matter how the U.S. Supreme Court rules on the Defense of Marriage Act, more companies are offering same sex domestic partner benefits to their workers, and in increasing numbers, according to the latest data from two of the nation’s largest health benefits firms. About half, or 47 percent of employers with more than 500 workers made health coverage available to same-sex domestic partners, according to health benefits consultancy Mercer’s 2012 survey, with the percentages growing to more than two-thirds of companies as the employers grew larger.




Media Shift…Your Guide To The Digital Media Revolution – Special Series: Online Advertising, Evolved
If the banner ad isn’t dead, it’s certainly on life support. Once upon a time (actually, not so long ago), there was one way to advertise online: the almighty banner ad. But, the banner ad just didn’t do enough. It didn’t fully take advantage of the medium, it was hard to track, and it certainly didn’t keep up with the lightning speed at which the medium changed. Even Federated Media CEO John Battelle, who was there at the birth of the banner ad, said recently to Business Insider that as an industry, “we messed up when we decided banner ads would be how we make money on the web.”

50 Excellent Ad Agency Blogs Worth Reading
Monetize Pros
The official blogs of ad agencies and media buying shops are often great sources of ideas and inspiration. Below, we profile highlight some of the best and most interesting ad agency blogs out there.Many of the largest ad agencies in the world have joined the blogosphere, sharing insights about their clients’ needs, successful campaigns, and the cutting edge of advertising.

Airlines Rejected by Top Court on Price Advertising Rules
The U.S. Supreme Court turned away an airline-industry challenge to federal requirements that carriers display the total cost of a ticket more prominently than the pretax price on web pages and in advertisements. The justices Monday left intact Transportation Department rules that were put in place last year to reduce consumer confusion about ticket charges. Airlines said the rules violate speech rights by preventing companies from emphasizing the impact of fees and taxes.

Here Are The Major Players In Mobile Advertising
Business Insider
We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.

Behind the Hit ‘Bible’ Miniseries: The Man Who Helps Hollywood Get Religion
Time Magazine
The 5-part, 10-hour “Bible” miniseries on History, which aired its final episode Sunday, has become the biggest cable television hit of the year. It brought in almost 13 million viewers the first night and consistently garnered 10 million viewers each episode. It even regularly beat AMC’s top-rated Sunday night series “The Walking Dead.” A key to the show’s success is a man who came to Hollywood with hopes of making it as a sitcom writer. Instead, he became the spiritual bridge between the entertainment industry and the tens of millions of evangelicals in the U.S.




Q&A: Why the Future of Business is Shared Experiences
Brian Solis
Corporate Communications

Destination Marketing and Social Media: Why Not Join Forces?
Windmill Networking
Public Relations

Is the New Kindle Zero the Sign of Things to Come?
Seth Godin
Public Relations

Is a Startup Bust Just Around the Corner?
Ad Age Digital Next

Anatomy of a Perfect Introduction
Ducttape Marketing

How to Use the New Pinterest: What Marketers Need to Know
Social Media Examiner