Truth on Trial: A PRSA-NY Interactive Debate for Communicators
Free Live Event: October 7, @ 6 – 8 p.m. (New York City)
Authenticity is a core value for communicators and a deciding factor for consumers. Defining truth is a challenge with the ever-increasing use of social media that provides information at our fingertips. Determining what is true and not true, particularly in this Age of Disinformation has become a very difficult task. Communicating truth effectively today is more important than ever.
What better format for discussing truth in our profession than a mock tribunal with an “acting” Court? Members of the “Court “will be a judge (the moderator) a defense counsel, a prosecutor, a witness for the defense and a witness for the prosecution. The audience will represent the jury.
In this exciting interactive session, the moderator will begin by presenting to the audience a motion on truth.
The motion will read:
“Truth is overrated, less relevant then ever and rarely provides a competitive advantage in business. Therefore, we should not make truth a priority in the practice of our profession.”
Meet the Speakers
Dr. Bonime-Blanc is CEO and Founder of GEC Risk Advisory and a global governance, risk, ethics, cyber and crisis strategist, serving business, nonprofits, and government. She is a NACD Board Leadership Fellow and holds the Carnegie Mellon CERT Certification in Cyber-Risk Oversight. She is a Governance Mentor at Plug & Play Tech Centre and, since 2017, has served as the Independent Ethics Advisor to the Financial Oversight and Management Board for Puerto Rico. In 2019 she was appointed to two International Advisory Boards – Greenward Partners (a Spanish-based green energy firm) and Ethical Intelligence (a Scottish based AI ethics consultancy). She spent two decades as a senior global corporate executive leading governance, legal, ethics, risk & numerous other functions at four global companies including PSEG and Bertelsmann. Her latest book, Gloom to Boom: How Leaders Transform Risk into Resilience and Value debuts in October 2019.
James (Jim) E. Lukaszewski (Loo-ka-SHEV-skee) is one of America’s most visible corporate go-to people for senior executives when there is trouble in the room or on the horizon. As America’s Crisis Guru®, Lukaszewski is known for his ability to help executives look at problems from a variety of sensible, constructive and principled perspectives. He is an expert in managing and reducing contention, counteracting tough, touchy, sensitive corporate communications and institutional issues. He has spent his career counseling leaders of all types who face challenging situations that often involve conflict, controversy, community action or activist opposition. His 14th book, The Decency Code will be released in January,2020 by McGraw-Hill. He is a recipient of the Patrick Jackson Award for Distinguished Service to the Public Relations Society of America and PR News’ Lifetime Achievement Award. Lukaszewski is a member of the Rowan University Public Relations Hall of Fame.
ETS’s Chief Learning Officer from 2002-17,T.J Elliott now is its Knowledge Broker. Previously Director, Consulting Design, Cavanaugh Leahy, and Vice President, Longview Associates, Elliott consulted for Mobil Oil, NASA Goddard Space and Flight Center, Verizon Wireless and other corporations. Educated at Manhattan College and Nova Southeastern University, he co-authored Decision DNA, wrote the foreword to Work-Based Learning: Bridging Knowledge & Action in the Workplace and the lead chapter in Smarter Innovation: Using Interactive Processes to Drive Better Business Results. He has taught at NYU, Mercy College, and Columbia University. He lives in Princeton, New Jersey with his wife, Marjorie.
Michael Schubert is the Chief Innovation Officer for Ruder Finn, where he has created multi-channel engagement campaigns aimed at building community and brand preference across both targeted and mass-market audiences for clients ranging from Novartis, Pfizer, Citi, PepsiCo and Mondelez to the White House and the United Nations, as well as multiple startups. Michael brings a unique skill set to today’s communications landscape, combining a deep understanding of analytics with a creative storytelling approach founded on many years as an artist, composer, director and strategic brand builder. His real world and online engagements have won multiple awards, including his Mr. Picassohead project, which won the SXSW Viewer’s Choice award, and his 200 Years Citi campaign which was recognized by PR Week as one of the “top 15 public relations programs in the past 15 years.” In addition to his work in communications and PR, Michael has written two Off-Broadway shows.
Meet our Moderator
Mr. Tchividjian is the owner and principal of The Markus Gabriel Group, an ethics in communication consulting practice. He is past president and currently the Ethics Officer of the NY Chapter of PRSA-New York. Prior, Mr. Tchividjian was the ethics officer of the PR firm Ruder Finn. Emmanuel has been engaged in public speaking on ethics and communication to academic institutions such as NYU, Columbia University, Penn State and Washing and Lee University.
Emmanuel has published numerous articles in PR trade such as PRWeek and Pr. News as well as an article in the Harvard Business Online. He was certified Compliance & Ethics Professional in 2006, by the Society of Corporate Compliance and Ethics (SCCE.)
*This is a FREE event. Registration is required so that we do not exceed capacity of the venue.*