Top Content Marketing Platforms

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Ronn Torossian, CEO, 5WPR

In the last two decades, the marketing industry has gone through numerous changes, especially in the way marketers can distribute contact directly to the target audience. There are a number of platforms that allow companies and their marketing teams to promote targeted messages and automate their content distribution, which has significantly shifted the marketing landscape. Because of that, content marketing has become a subset of the marketing industry, and is now used as a way to help and assist marketing efforts. 

The goal of content marketing is to attract and retain consumers through consistent content creation. That means companies have to create relevant and valuable content for the consumers with the goal of improving or changing the behavior of the target audience. This is a continuous process that’s best integrated into the overall marketing strategy of any company. Companies aim at promoting their brands through educational or entertaining pieces of content that can add value to the lives of the target audience, and ultimately lead them to make a purchase. 

Aside from creating and planning content, marketers these days have a variety of tools and platforms that can help  them manage their content marketing campaigns. With the help of content marketing platforms, companies can streamline their marketing efforts from the very beginning, which includes the planning stages of a campaign. Although different content marketing platforms have different purposes, the main goal of each one is to help companies solve the issue of coordinating management and business efforts through improving the overall content management process. 

Monday

This is a content marketing platform that helps companies organize, collaborate, as well as execute their marketing campaigns using a single platform. Businesses can organize all of their content pieces in various ways, and assign different people different tasks. Monday is a very visual platform that can help companies manage the content creation process, and can be used for a lot more than just content marketing campaigns. 

SEMrush

Another platform that can be used throughout the entire content marketing process, from creating ideas all the way to measuring their performance, is SEMrush. The platform allows companies to create a content plan with the help of search engine optimization (SEO), as well as manage the company’s editorial calendar and other marketing activities.

Hubspot

Finally, this inbound marketing tool also has content marketing features for companies. The platform allows businesses to share and create content, and it can also be integrated into a business website. It also has its own sales platform, which helps businesses generate leads or reach out to prospective consumers with different helpful features.


About the Author: Ronn Torossian is CEO of 5WPR, a leading PR agency.