Tips and Tricks to Create and Report on Effective Digital and Social Campaigns (ON-DEMAND VIDEO)



Discussion Overview:

Production of video content is well established for broadcast audiences, one on one interviews, b-roll and sound bites. However, how do you repurpose this content for the digital world? Social media has changed the paradigm; audiences are now looking to be entertained and informed in as little as 6 seconds!!! How do you accomplish that? We will take a look at the different digital channels, formats required and type of content that resonates with your target key audience.


Key Takeaways:

  • How to create and distribute compelling content that works in a social and digital world
  • How to measure the effectiveness of a social and digital campaign
  • What are the most important things brands should consider when engaging with their target audience




doug-simon-useDoug Simon

President & CEO

D S Simon Strategic Video Communications

Doug Simon is an innovator in the use of video to achieve organizations communication goals. He pioneered Internet Media Tours and PRketing® as communication tools. Doug provided expert testimony before the US Senate on issues of Communications and Public Relations. He’s appeared on CNN, Fox News Live, NPR, PBS and First Business and has been quoted in USA Today.

Doug began his broadcast career at NBC Sports where he served as Talent Assistant to Bob Costas. He founded the award-winning video blog on media and communications which can be found at  Doug’s hobbies include performing stand-up at New York’s top comedy clubs. His humorous commentary on Clint Eastwood’s speech to an empty chair at the RNC was picked up by Funny or Die.




Bob Libbey President New York / IABCRobert E. Libbey

Head of Digital and Social Communications

Pfizer Inc. 

Bob Libbey heads Digital and Social Communications for Pfizer Inc. (NYSE: PFE), the world’s leading biopharmaceutical company. In this role, Libbey is responsible for all aspects of Pfizer’s corporate digital media channels and social communications, including the development and execution of an integrated, long-term digital media strategy and an eight-platform operation. Prior to joining Pfizer in 2005 as an executive speechwriter, he worked in executive, employee and corporate communications leadership positions in industries that include telecommunications, insurance and biotechnology. Libbey is president of the New York Chapter of the International Association of Business Communicators.


Brenna Head ShotBrenna Robinson

Director-Global Reputation, Digital, Content & Media Strategy

Pfizer Inc.

Brenna is the Director of Global Reputation, Digital, Content & Media Strategy where she works across the organization to understand and strategically connect communications about the business and reputation-impacting actions and initiatives. Additionally, she leads the company's Get Old initiative, its flagship consumer and aging effort.

Throughout her career Brenna has helped companies, both consumer-focused and those in highly regulated industries, apply innovative digital solutions to traditional marketing and communication problems. Her expertise includes marketing and brand strategy, media planning and relations, product launches, content strategy, as well as site development, digital and social programs. Prior to joining Pfizer she worked at a series of leading agencies where she helped develop and lead their digital and health offerings as well as manage innovative marketing and communications programs for brands including Pfizer, Amgen, Galderma, The Hershey Company, Susan G. Komen for the Cure, Kaiser Permanente and others.


Dan-ShareableeDan Piech

Director of Product Management 


Dan Piech leads Shareablee's product team, guiding the future of Shareablee's social media measurement products, by harmonizing internal development efforts with external market dynamics. Dan is an avid thought-leader in the industry, having spoken at a variety of conferences and events, including keynoting at OMMA Global, E-Business Week, the NAB Show, and Streaming Media West, among others. In doing so, Dan enjoys sharing his unique insights and opinions about the social media landscape, as well as advice on how it can best be navigated, with rationales grounded in Shareablee's trusted data. Prior to joining Shareablee, Dan led the product team for comScore's social media, online video, and online audio products. Dan was awarded the National Rising Star Award by the Advertising Research Foundation for his work to understand consumer habits on the Internet. Additionally, Dan has worked on the interactive strategy teams at McKinney and Success Communications Group and was a project manager at HG Media. Dan holds degrees in economics, public policy, marketing, and film from Duke University.

Bev-Yehuda-headshotBeverly Yehuda

SVP,  Operations and Digital Media

D S Simon Strategic Video Communications

Bev Yehuda is SVP, Operations and Digital Media, focused on developing digital and social offerings while providing senior level counsel to Fortune 500 clients and leading non-profits. She has more than 20 years of experience creating strategic video communication plans for PR professionals to gain exposure for content in traditional and digital channels. Prior to joining D S Simon, Yehuda was VP, Web Engagement at PR Newswire, a division of global media giant UBM and VP, New Products at MultiVu a PR Newswire company.