Thursday, May 3, 2012


 Thursday, May 3, 2012


So You Want a Revolution? In a Time of Uprisings, PR and Marketers Must Launch Their Own “Movements”
Marketing… By Scott Goodson, Founder, StrawberryFrog

These are revolutionary times. Of course, this week marks May Day (here’s an NBC report on the origins of “Inernational Worker’s Day”) and Cinco de Mayo – both in honor of one form of revolution and uprising or another. But beyond that, people around the world are overthrowing governments and fighting for new freedoms. Closer to home, we’ve seen grassroots uprisings (whether on the streets or on the Internet) that have targeted laws, banks, broadcasters, non-profit foundations – you name it. Time magazine dubbed 2011 the year of The Protester, and things haven’t calmed down much in 2012.


Top 10 Reasons to Build a Personal Brand Online (David Letterman Would Be Proud)
Social Media Zone… By Vicki @Smartwoman Flaugher
A strong personal brand can go a long way toward building your professional reputation. It’s not about being “famous” but rather about credibility. It seems, lately, that convincing business types about the need to build their personal brand has been a theme in my client work, so here is my top 10 list, a la David Letterman, of why you should build a personal brand online.


SEO Your Way into a Job: 3 Steps to Stellar Online Resumes
The Hiring Hub… By Marie Raperto
According to a new survey by The Creative Group, creative and communications pros may want to “dress” their resume for success. “Nearly half (46 percent) of advertising and marketing executives interviewed said for those pursuing creative roles, how a resume looks matters as much as what it contains. Another 43 percent of respondents said good design is somewhat important; only seven percent of executives said a resume’s appearance is not very important,” according to a release issued about the study.



Free Marketing Webinar: Tips to Maximize Email Marketing ROI
By WhatCounts for the Effective Email Marketing Channel
Did you know that typical email address lists experience a 30% attrition rate year over year? Or that over 50 million people changed their email addresses last year? That’s not a good sign for marketers seeking greater ROI for their email marketing programs in general. There is a solution: In this webinar relevant to public relations, marketing and other communications pros, you’ll learn how to:




Public Relations News


Siewert’s PR Push Sees Collateral Damage: Goldman CEO’s Support for Gay Rights “Not Without Price”

Goldman Sachs Group Chief Executive Lloyd Blankfein said Wednesday his recent public support for gay rights had cost the investment bank at least one client.At an event discussing Wall Street’s role in pushing for greater lesbian, gay, bisexual and transgender equality across corporate America, Blankfein said his stance on the matter was “not without price.”Blankfein said there had been some “adverse reaction” on at least one occasion, where a money management client “did not want to continue a relationship” with Goldman in the wake of his advocacy. Blankfein’s series of rare public appearances comes weeks after the company installed a new global head of corporate communications to oversee its PR effort. Richard “Jake” Siewert, a former aide to Timothy Geithner, officially succeeded Goldman’s silver-tongued, veteran spokesman, Lucas van Praag in March …


DEA Faces PR Nightmare After Leaving UCSD Student in Cell For 5 Days Without Food, Water
Media Bistro: PRNewser
The U.S. DEA almost killed a UC San Diego college student by abandoning him in a prison cell for 5 days without food or water. Daniel Chong was imprisoned on April 21 when DEA agents raided the home of a friend he was visiting. Chong was detained for questioning but not arrested, not charged with a crime, and should have been released. Instead, agents locked him in a cell and forgot all about him. The PR response was atrocious: The DEA only issued an apology to Chong yesterday, two full days after the press began reporting on the incident, and a week after he was discovered near death. Even more appalling, the initial statement by the DEA about Chong offers no contrition …





Marketing News

Teradata, IBM Agree to Buy Digital Marketing Providers
Teradata Corp. and IBM each unveiled agreements to buy digital marketing technology companies, bolstering their offerings in the sector and heightening their rivalry.Teradata said it agreed to buy German firm eCircle, which helps marketers create targeted digital campaigns through email, social media and mobile devices. Such cloud-based products allow customers, like European retailer Otto Group, to send personalized digital messages to their clients and boost revenue.IBM, meanwhile, said hours after Teradata’s announcement it is acquiring Tealeaf Technology, a provider of analytics software that helps organizations gain insight into consumer behavior online and on mobile devices. The technology allows marketers to glean real-time information to improve customer support and website usability, tailor marketing campaigns and increase online purchase conversion rates. …


RIM Close to Hiring Marketing Chief as Stock Slumps
Chicago Tribune
Research In Motion slumped again on Wednesday, even as the company said it was close to hiring a marketing boss to fashion a unified message for the next-generation BlackBerry that will likely determine its future. Speaking at an annual showcase event that has fallen flat this year, RIM Chief Executive Thorsten Heins admitted RIM spoke with more than one voice when it marketed its current BlackBerry 7 smartphones and its PlayBook tablet. He said that would change.

The company is counting on its new BlackBerry 10 platform to reverse a deep erosion in its market share as consumers and professional customers alike flock to flashier devices made by Apple Inc or powered by Google’s Android …








IR News


$100 Billion “Ridiculous”: Facebook IPO Buzz Fans Valuation, Privacy Worries
With Facebook Inc. now expected to go public in about two weeks, the social-networking giant’s much-anticipated initial public offering is drawing heightened investor interest, along with worries about valuation and privacy.Facebook reportedly plans to debut on May 18, and will kick off the road show to tout its stock to investors next week, The Wall Street Journal reportedThe report, which cited unnamed sources, suggests that the company is about to update its IPO filing with details on the number of shares it plans to offer as well as a price range, according to analyst Scott Sweet of IPO Boutique …


Fed’s Tarullo Backs SEC’s $2.6 Trillion Money-Market Overhauls
The Wall Street Journal
A top Federal Reserve official on Wednesday endorsed a SEC plan to tighten regulations on the U.S. money-market-fund industry, citing it as a key vulnerability of the U.S. financial system. The remarks by Federal Reserve governor Daniel Tarullo, given in a speech in New York, come a day after nearly three dozen lawmakers delivered a letter to SEC Chairman Mary Schapiro urging her to back off her plan to shore up the $2.6 trillion money-market industry. Tarullo, who is overseeing the central bank’s financial-regulation efforts, endorsed Schapiro’s plan, which is aimed at avoiding a repeat of the panic that struck the industry during the financial crisis …








CorpComm News


CEO Reputation Greatly Impacts Consumer Images of Companies, Weber Shandwick Survey Finds
MSN Money
A full two-thirds (66 percent) of consumers say that their perceptions of CEOs affect their opinions of company reputations. Executives, like consumers, also do not overlook the importance of a leader’s reputation – they attribute nearly one-half (49 percent) of a company’s overall reputation to the CEO’s reputation. Executive leadership is critical to burnishing the overall reputation of organizations today, particularly when it is estimated that a large 60 percent of a company’s market value is attributed to its reputation.This second installment of Weber Shandwick’s global research, The Company behind the Brand: In Reputation We Trust – CEO Spotlight, explores the importance of executive leadership and communications to helping reverse the tides of waning trust in companies …


Martin von Arronet Appointed SVP Corporate Communications
Martin von Arronet has been appointed Senior Vice President Corporate Communications and head of Group Staff Communications of AB Electrolux. In his role as SVP Corporate Communications, Arronet will be responsible for internal and external communications, public affairs and Group Internet communications. He reports to President and CEO Keith McLoughlin.

Arronet has been acting in this role since last summer. He joined Electrolux in the beginning of 2011 as responsible for the Group’s media relations and issues management. Before that he held various positions within communications at Royal Dutch Shell ….





Advertising News


Job News for Ad Pros: Survey Shows Ad and Marketing Pros Must Consider Design in Resumes
Creative professionals may want to “dress” their resume for success, a new survey by The Creative Group suggests. Nearly half (46 percent) of advertising and marketing executives interviewed said for those pursuing creative roles, how a resume looks matters as much as what it contains. Another 43 percent of respondents said good design is somewhat important; only seven percent of executives said a resume’s appearance is not very important.

The national survey was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals, and conducted by an independent research firm …



Yahoo Makes a Play for Small Business Ad Dollars, Dives Into Proxy Fight
PC World
Yahoo launched a free marketing dashboard on Wednesday to boost its advertising appeal for small and midsized businesses by simplifying digital marketing for them.

The move comes as part of new CEO Scott Thompson’s strategy to narrow the company’s focus and boost its profit.

Yahoo’s dashboard tracks search listings in local search results and on platforms including Yelp, flagging listings that don’t include the business in question, for example. It also pulls information from social networks and other sources to show businesses what’s being said about them around the Web.

The dashboard additionally offers paid services, including Yahoo advertising and reputation management packages. …







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