Thursday, May 22, 2014: The Future of Tobacco Marketing; Google Will Spend Its Cash Overseas; Instagram Is The New Crisis Management Tool; TW/Comcast Merger Victims; Internal Comms Affects Job Satisfaction

 Thursday, May 22, 2014





theEMPLOYEE™ Survey: Internal Communications Affects Job Satisfaction and Employee Engagement
For the Mobile Comms and IR Channel
The manner in which employers communicate with their employees has a direct impact on employee engagement and job satisfaction according to theEMPLOYEEapp’s 2014 Employee Communications Satisfaction Survey …

Hiring: 5 Tips To Start The Process
The Hiring Hub…By Marie Raperto
Hiring the right person is always difficult. Wrong hires are costly to a company. Take the annual salary of a job, add 30 % for benefits, and calculate 25% of the total. That is the minimum cost incurred every time a single position is turned over. And that does not include recruiting/advertising fees, travel, training and other costs incurred when looking for and on-boarding a new employee.

Testing Your Media Savvy in 4 Easy Steps
By Ronn Torossian, CEO, 5W PR
Being great at what you do may not matter if you are terrible at public relations. Whether you’re just not great when caught off guard, have trouble communicating succinctly, or have a penchant for mis-speaking at a moment’s notice, the way you deal with media can make or break your company, and sometimes your career. It is absolutely essential to understand what it takes to be a successful …

Twittiquette: Keep Your Tweets Professional And Personable
By Luke O’Neill, Editor, Business Wire
This is why we need to master Twittiquette…She flew thousands of miles from London to Cape Town, South Africa, but sadly her tweet traveled much farther. The story of Justine Sacco is well known in public relations circles. She’s the former PR executive who sent an inappropriate tweet last December and boarded a long flight apparently with no Internet access. Her tweet went viral in a bad way.

Successfully Blending Traditional and New Media for Local, Small Business Initiatives
For the Strategic Video Communications Channel
Phyllis Ershowsky, founder and owner of PKE Marketing & PR Solutions, speaks with Doug Simon of D S Simon at the PRSA Counselors Academy Conference in Key West, FL, about how working in a smaller market, with smaller businesses, calls for a unique blend of traditional and social elements.

10 Tips for Developing Your Organization’s Visual Strategy
By Sarah Skerik, Vice President, Content Marketing, PR Newswire: For the Agile Engagement Channel
A look at the data around use of visuals by public relations professionals tells a few different stories. On the one hand, use of visuals in press releases has increased steadily over the last few years, and the majority of communicators (76%, to be exact) surveyed about multimedia use in PR indicated they plan …

What is CAN-SPAM? It’s Not This
For the Effective Email Marketing Channel
CAN-SPAM legislation governs marketing communications via email. Before the government passed CAN-SPAM, there were no national requirements for sending commercial email. You were allowed to send any kind of email to anyone, whether they wanted them or not. It was the Wild West of marketing — new, cheap territory everyone wanted to stake a claim in.




Live Event (New York City): Wednesday, May 28
Join us at WomanCon2014 on May 28, 2014 at the CUNY Graduate Center in New York City. This day-long event is focused on women entrepreneurs and promises to be filled with inspiration, solid advice for growing a business and connecting with awesome women entrepreneurs. The audience will hear real, behind-the-scenes stories of success and lessons learned …

The Economic Impact of Social Sharing
Free Webinar: Thursday, May 29
When it comes to consumer decision making, research by ShareThis shows that online recommendations are nearly as influential as in-person recommendations. With this in mind, brands must consider the financial implications of social sharing in order to compete successfully in a digital world where a Tweet or Facebook post can change what consumers are willing to pay.

7 Disturbing News Media Trends & How You Can Combat Them
Free Google+ Hangout On-Air: Wednesday, June 4th
The television news media continue to go from bad to worse. New disturbing trends have a huge impact on public relations, your media interactions, and the reputation and revenues of your employer. How do you do you combat these disturbing trends? How best to monitor and measure their impact on your media campaign?


TRENDING TODAY powered by evolve24


Facebook Can Identify Almost Any Song Or TV Show In 15 Seconds
Business Insider
Facebook will launch a new product that can “listen” to the music or TV you’re playing nearby and produce matches that you can incorporate into your status updates.

Latest Stats Show Comcast/TWC Merger Will Cap 79% Of Broadband Subscribers
Giga Om
It’s getting hard out there for broadband consumers. If Comcast buys Time Warner Cable, four out of five U.S. broadband subscribers will have a data cap.

LinkedIn Takes Another Page From Klout, Intros “How You Rank” In Profile Views
Now the company is looking to capitalise on that, with a new feature that taps into that traffic as well as users’ general senses of vanity and curiosity: How You Rank will show you how you stack up against other people in your network in terms of profile views.




Google Tells SEC It Will Use Overseas Billions For Deals, Development
Previously confidential correspondence between Google and the SEC released this week shows the search giant has no intention of bringing some of its overseas cash hoard back home and plans to use up to $30 billion of its stockpile for dealmaking.

U.S. Icon Casual Dining Chain TGI Friday’s Sold….
Food Service Magazine
In a deal expected to close by July 2014, Carlson has agreed to sell casual dining chain TGI Fridays Restaurants to Sentinel Capital Partners and TriArtisan Capital Partners. Financial terms of the transaction were not disclosed.

Target’s Interim Candian CEO Struggles With Online Marketing
Canadian Business Online
While executives at Target Corp. strategize how to boost sales in Canada, the temporary head of the U.S.-based retailer says those plans won’t include a web store any time soon, even though competitors are stocking up their online arsenals.

Tobacco Giants Merging?
Reynolds American Inc (RAI.N) is in active discussions to buy Lorillard Inc (LO.N) in a complicated, three-way transaction that could see British American Tobacco PLC (BATS.L) take a major role to back a potential merger, according to people familiar with the matter.




Women’s Basketball To Chase The LGBT Market
Time Magazine
The WNBA is launching a marketing campaign to attract gay, lesbian, bisexual and transgendered fans to its games, making it the first professional sports league to specifically target the LGBT community.

Google Beats Apple In List Of World’s Most Valuable Brands
Google, Apple, IBM and Microsoft are the companies that rank the highest in terms of brand value, according to a new study commissioned by WPP and conducted by Millward Brown. McDonald’s is the only non-tech brand within the top five, highlighting the growth of the digital vertical in recent years and more trust among consumers.

Australian Bank Brands Trump Twitter And eBay
Sydney Morning Herald
The brands of two of Australia’s big banks are more valuable than those of oil giant Shell or household tech names Twitter, eBay and Linkedin.

The Most Creative People in Marketing, 2014
Fast Company
Meet the folks behind the epic split, uber kitten delivery, and conversation-sparking spot for Cheerios.




How Instagram Became the Best Crisis PR Tool
New York Magazine
As the news cycle speeds up and the public becomes increasingly jaded about traditional PR, Instagram has emerged as a go-to space for celebrities ranging from Beyoncé to Justin Bieber to Jill Abramson. There, they can winkingly acknowledge, toy with, apologize for, and dismiss rumors as quickly as the gossip starts.

Three Ways To Get Great PR Without A PR Budget
When launching a business, building your brand is a critical first step. But hiring a top public relations firm can cost as much as $50,000 a month, according to Harvey Farr, president of Farr Marketing Group. Fortunately, you don’t need pockets that deep to achieve public relations success.




Why Starz CEO Chris Albrecht Makes More Money Than Rupert Murdoch
Hollywood Reporter
The executive – whose $31 million salary nearly matches that of Walt Disney CEO Robert Iger – is among the highest-paid media CEOs in 2013 despite a company valued at a small fraction of his peers’ domains.

Google Outlines Advertising Vision
Information Week
Google tells SEC there are no plans to run ads on Nest thermostats, but other Internet-connected smart devices are fair game.

Netflix Expanding Into Six European Countries By Late 2014
The Wrap
Netflix is continuing its European expansion, announcing that it will be bringing its streaming service to Germany, Austria, Switzerland, France, Belgium and Luxembourg later this year. Once launched, new Netflix users in these countries will have instant access to Netflix’s library of Hollywood fare, as well as local and global television series and movies.




A New Effort To Get Apps Working Underground
The Wall Street Journal
Couchbase is rolling out a mobile solution that will allow application developers to make apps that don’t need Internet connectivity to work.

When Drones Are Dancers
The Atlantic
A troupe brings a new entry to the bourgeoning field of “drone art.”




The 9/11 Memorial Museum
Richard Edelman – 6 A.M.

Improving Customer Targeting and Personalization Through Social Identity
Brian Solis

The Prospects For A Google CMS
Ad Exchanger

The Top 10 Reasons You Need Content Curation In The Content Marketing Mix
Heidi Cohen: Actionable Marketing Expert

Hispanicize Founder Manny Ruiz Honored by GMCVB with 2014 Miami Magnet Award
Hispanic PR Blog

Not So Happy