Thursday, March 28, 2013

 Thursday, March 28, 2013



Intelligent Campaigns are the Future of Online Advertising
By Jaime Singson, Head of Dynamic Creative Optimization and Tag Management Solutions, DG
In the next few years, one of the cornerstones of digital advertising will be the ability to run intelligent campaigns. Dynamic creative will be a key technology for agencies to deliver these intelligent campaigns that achieve maximum impact and relevancy on behalf of the brands they represent.What are intelligent …

10 Words To Get Off Your Resume–NOW!
The Hiring Hub…By Marie Raperto
When you look at as many resumes as I do, you begin to see trends. Some can be good, and others can only be described as worthless. One of these worthless trends is using meaningless words. Meaningless words seem to be appearing in resumes and cover letters by the thousands! As a communications professional, you must consider the impact of every word you write.

On Communications: What the New Pope Teaches Us About First Impressions
Gene Marbach At Large
There’s an old adage: You never get a second chance to make a first impression. We’ve all heard it. We’ve all probably used it somewhere along the way. Its origins are in dispute for the expression has been credited to Mark Twain, Oscar Wilde and Will Rogers. Regardless of its origins, the lesson from this rather …

How to Enter the ACE.BIZ Awards
The New York Chapter of the International Association of Business Communicators (New York / IABC) will recognize professional excellence in all aspects of business communications.
This 2013 program is the ‘reinvention’ of the New York / IABC’s long history of professional recognition, including the Communicator of the Year (COY). The ACE.BIZ Awards recognize and celebrate the communications work …



What is Digital PR?
For the Digital PR Channel
Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, but certainly not the entirety of the discipline, so too with social media and Digital PR. PR offline or on is about building awareness, credibility and goodwill.

The New Consumer: Revolutionizing Brands and Scaling Sustainability?
By Alicia Korten, author and CEO of ReNual, for the Corporate Social Responsibility Channel
Driving home to D.C. from New York last week, my husband and I were reflecting on how great it is to finally feel we are in the mainstream of collective thought.Most of our lives we’ve cared about global warming, organic food, personal …

5 Things You Should (and Shouldn’t) Do in a Crisis
For the Agile Engagement Channel
You walked in to work this morning, coffee in hand, ready to take on another week. But your colleagues are doing (what look like) sprints, papers are flying and your Blackberry’s buzzing like a chainsaw. You know it’s bad. All signs are pointing to a corporate crisis.Now’s not the time to lay blame. And until time travel’s perfected, it’s up to you — the PR pro — to help your organization weather the storm.

New eBook – MiniGuide: Effective Email Strategies for Travel Marketing
For the Effective Email Marketing Channel
In this guide, you’ll learn best practices for marketing to the travel industry, including: Answering the ever-relevant question, “What’s in it for me?”; The five phases of travel marketing; Being everywhere with your messaging; Taking advantage of social media and more!



Heartwarming Olive Garden Receipt Allegedly a Fake, Devious PR Stunt
Eater National
Someone posted this receipt (see the full version below) to Reddit Tuesday night, writing “My brother, wife, 3 year-old daughter and I went to Olive Garden after a recent house fire at my parents. When the manager asked how everything was my daughter said ‘Grandpa’s house burned down’. Here’s how we received the check.” Surprise, everything was comped. Here’s the thing, though: Tanek42, the user who posted it, had only started his account seven months back, and this is the first and only post he ever submitted. So naturally, people thought it was a fake.

PR Storm Brewing?: Why Twitter is Doing the Right Thing by Refusing to ID Users Who Posted Anti-Semitic Comments
Giga Om
Whether it’s being used as a communications tool for dissidents during the Arab Spring uprisings or a real-time newswire about events like the mass shooting at Sandy Hook elementary school, Twitter has become a crucial platform for speech of all kinds – and in many cases that speech is unpleasant and even offensive. That may be taken for granted in the United States, but it doesn’t go over well in other countries with different views about speech, and that is making things increasingly difficult for Twitter. For now at least – to its credit – it seems determined to remain the “free-speech wing of the free-speech party.”

Why The Miz Was Turned Face Because of His PR Work for WWE
Bleacher Report
There is only one reason why WWE turned The Miz face―because he is the second best public relations guy for the company on the full-time roster.The Miz is the best at PR behind John Cena. He is the most comfortable in the promotional, show off capacity. I’ve interviewed a lot of WWE wrestlers and The Miz is noticeably more savvy at how to put himself over, the company/event over and have natural interaction with the interviewer. His experience in multiple arenas stemming from his reality show days probably helps. He also is just a natural spotlight guy. He likes being on the spot and in focus. He works the Cena schedule. He doesn’t say no when asked to do PR.

David Petraeus Speech: Former General Launches a PR Offensive in First Stage of Comeback Tour
Policy Mic
Remember that one time when four-star general David Petraeus slept with his biographer and then resigned as head of the CIA? We were so young, so carefree back then. Petraeus now finds himself following in the footsteps of Mark Sanford and Elliot Spitzer – both of whom had widely publicized affairs – and slowly easing his way back into public life. Regardless of how you feel about him personally, it would be a shame to disregard Petraeus on issues he possess a unique knowledge of because of personal mistakes. Public officials caught up extra-marital scandals usually follow these five stages of recovery: Deny affair. Admit affair. Resign. Go into hiding.Rise from the ashes like a beautiful philandering phoenix.



Marketing to the Modern Family
The structure and needs of the family unit are undergoing significant changes. This report explores the landscape of the modern family and explains how brands can better serve them. If you are inspired to explore these trends and others in more detail, then please contact us to experience our more than twenty-five 2013 reports, one-day strategy workshops, industry- and audience-focused cultural insights and real-time activation approaches that can help you synchronize your brand with the latest high energy shifts in culture.

Panera Trying New Pay-What-You-Want Experiment
Huffington Post
Order a bowl of turkey chili at a St. Louis-area Panera Bread cafe and it’ll cost you a penny. Or $5. Or $100. In other words, whatever you decide.Three years after launching the first of five pay-what-you-want cafes, the suburban St. Louis-based chain on Wednesday quietly began its latest charitable venture that takes the concept on a trial run to all 48 cafes in the St. Louis region.The new idea experiments with a single menu item, Turkey Chili in a Bread Bowl, available at each St. Louis-area store for whatever the customer chooses to pay.

Word-Of-Mouth Success Story: Kale – The Hottest Vegetable This Season
The Guardian UK
According to trade magazine the Grocer, kale is the “new star” of the brassica family. Sales were up by 40% in the past year, with 3,048 tonnes shifted in the 12 months to February, when its core season ends.Data analysts Kantor Worldpanel, who conducted the study, don’t make the link between celebrities and our new-found fondness for this powerful leaf. But thanks to its high-profile supporters – including Gwyneth Paltrow (whose website Goop features recipes for kale juice and kale chips), Hugh Fearnley-Whittingstall and Jamie Oliver – some of it may even have been eaten, rather than left at the back of the veg drawer.

Inside the Curious Bricks-And-Mortar Store for Legal Advice, Books, Tablets
Fast Company
Who would open something as likely to fail as a bookstore smack in the middle of one of the most coveted retail strips in the startup capital of the world? At a time when bookstores across the country are struggling to stay in business or scrambling to adapt their business models, the arrival earlier this year of the LegalForce BookFlip store on University Avenue in Palo Alto could easily be looked at as something somewhere between an oddball gamble and serious folly. Good thing the store’s founder Raj Abhyanker is peddling more than books.



Reuters Exclusive: Clearwire Expected to Tap Sprint Financing for April
Clearwire Corp plans to notify Sprint Nextel Corp today (Thursday) that it will tap another $80 million of financing in April as part of its deal with the No. 3 U.S. wireless carrier, two people close to the matter said. In December, Sprint offered $2.97 per share to buy the rest of Clearwire that it does not own, and provided the wireless broadband operator up to $800 million in financing that it could draw on in installments of $80 million over 10 months.

Lehman Plans to Distribute $14.2 Billion to Creditors
Lehman Brothers Holdings Inc said on Wednesday it plans to distribute about $14.2 billion to creditors early next month, as the company winds down following its emergence from bankruptcy protection last year.The distribution, to be made April 4, will be Lehman’s third since it emerged from Chapter 11 protection on March 6, 2012. Lehman said the payout will increase total distributions to about $47.2 billion, with two-thirds going to third parties.

Comcast Backed by High Court on Philadelphia Antitrust Suit
Comcast (CMCSA) Corp., the nation’s largest cable-television company, doesn’t have to defend against an $875 million antitrust lawsuit on behalf of as many as 2 million Philadelphia-area customers, the U.S. Supreme Court ruled.The justices, voting 5-4 to reverse a lower court, said the case against Comcast was too unwieldy to proceed as a single class-action lawsuit. The Philadelphia-based company was accused of monopolizing its hometown market. The suing customers said Comcast swapped territories and subscribers with competitors to ensure it could control the market and charge higher prices. Comcast has denied the allegations.

Havas Releases Annual Results Showing Year-on-Year Growth Globally and for the Africa Region
The Havas Group has released their annual results for the 2012 financial year, positing strong results. The annual results reported a total revenue of EURO 1.778 million, an increase of 8% on the previous year, with 17% of the revenue coming from fast-growing markets in Africa, Latin America and Asia-Pacific. David Jones, Havas CEO states, “2012 was a strong year reflecting continued progress on profitability, organizational structure and strategic growth areas. Importantly, we continued to deliver sequential year-over-year margin improvement with further potential in the years ahead.




Dude, Get a Dell, and Then Get a Coherent Model of Corporate Governance
Washington Post
One of the most important things that determines how competitive the economy will be in the longer-term is how corporations are run: Who owns them and how their executives are selected and compensated. In an ideal world, corporate governance would serve everyone well. Shareholders would be able to easily sell their holdings when they needed the cash-but also would be patient enough that management could think long-term without seeing their share-price walloped. Board members would be independent-minded representatives of shareholders and drive a hard bargain on executive pay-yet also able to work closely and collaboratively with executives to come up with the best strategy.

Wells Fargo Paid Director’s Son $1.4 Million Last Year
Wells Fargo & Co. (WFC), the most valuable U.S. bank, paid a board member’s son about $1.4 million last year for his work in a unit responsible for investing deposits. Scott P. Quigley, 44, received the compensation as a manager in the principal investments group, according to the San Francisco-based lender’s most recent proxy filing. His father, Philip J. Quigley, a Wells Fargo director since 1994, is retiring from the board in April. Scott Quigley declined to comment, and his father didn’t respond to messages seeking comment. The bank declined to make them available. “It compromises both the executive and the director,” said Nell Minow, a corporate-governance consultant at GMI Ratings who co-founded the Corporate Library, based in Portland, Maine.




Entreaty to Cooper Suggests Shake-Up at ‘Today’
New York Times
Earlier this month an NBC executive contacted Anderson Cooper with a question that would flatter and intrigue just about anyone. Would Mr. Cooper, the biggest star of CNN, consider replacing Matt Lauer on the “Today” show in the months to come? Mr. Cooper may have told NBC he was not interested. Nonetheless, the entreaty indicates that NBC executives are actively talking about a succession plan for Mr. Lauer, whose future on “Today” has been the source of widespread speculation in recent months.

Rupert Murdoch’s ‘The Sun’ to Erect Online Paywall
Hollywood Reporter
LONDON – Tabloid The Sun, Britain’s best-selling daily newspaper and part of Rupert Murdoch’s News Corp., plans to erect a paywall to start charging for its online content later this year. “Later this year, the pay model will be applied to The Sun across every platform,” a representative of News Corp.’s U.K. newspaper unit News International said. “We will be offering our valued Sun readers a bigger and better experience than they have ever had before – one that in addition to FA Premier League clips will offer a full and attractive subscription model across digital and print.”

BRICS Age Magazine Launched
The London-based BRICS Media Network, established in 2012 to bring fresh perspectives to coverage of the emerging new economic world order, has launched BRICS Age, a print magazine commemorating the historic Fifth BRICS Summit in Durban, South Africa.

Flipboard Update Lets You Create Magazine
Information Week
Just as Google prepares to discontinue its Reader news aggregation Web app, social news aggregator Flipboard is renewing its commitment to distributing other people’s content to its users. The company has updated its eponymous iOS app to allow users to curate and share collections of articles in the form of personalized digital magazines.Flipboard presents news feeds from websites — some of which it compensates with a share of ad revenue — alongside images in an automated, easily navigable layout. It makes content consumption on mobile devices more visually appealing than many Web-based content aggregation services. The app surfaces content based on the interests of the user’s social network and on the material offered by company’s publishing partners, a business model that has led to more than 50 million downloads.




Definition Byte: Social PR for Business — Relating the Inside Out
Windmill Networking
Public Relations

Toward Zero Unemployment
Seth Godin
Public Relations

Is a Startup Bust Just Around the Corner?
Ad Age Digital Next

Natural Time
Cool Business Ideas

Real-Time Marketing Tips from Twitter’s Joel Lunenfeld at #SESNY
Top Rank

How Pinterest Helped a Mom Win Major Brands as Clients
Social Media Examiner