Thursday, Jan 2, 2014: Can You Predict How 2014 Will Turn Out?; CEO Challenge; Join the PR Epicenter; Increase Engagement & Your Bottom Line

 Thursday, January 02, 2014




The Maturing of (Social) PR and Personal Relationships in 2013
By Judy Gombita, (Social) Public Relations and Communication Management Strategist
Did you feel a shift happening in both the validity and long-term durability of relationships formed primarily in the public or social sphere in 2013? From my observations, it did. Despite the proliferation of new or evolving social media platforms as opt-in development for companies (and preferences for …

CEO Challenge: Are You Going it Alone in 2014?
By Leslie Grossman, Author, LINK OUT: How to Turn Your Network into a Chain of Lasting Connections (Wiley), Chair, Vistage International
In 2013 did you sometimes feel like you were Atlas carrying the weight of the world on your shoulders? If you are the CEO or owner of a business, you probably experience that isolated feeling often. As CEO, managing partner, or executive director, you may find yourself alone at the top with problems that you don’t …

Evolving Audiences / Evolving Talent
By Todd Murphy, Vice President, Universal Information Services
Last week, Good Morning America host Robin Roberts posted a holiday note on Facebook referencing her “longtime girlfriend, Amber.” Although a seemingly innocuous confirmation of her sexual orientation, some in both the public and press questioned her motives. Social media comments ranged from accusing her of pandering for publicity to riding a new trend of “coming out.” Regardless …

Celebrating True Excellence in Boneheaded Communications – Fifth Annual Boney Award Winners Announced
Gene Marbach At Large
This year marks the fifth annual installment of the “Boney Awards.” My three or four readers may remember that we launched the “Boney Awards” to honor (or is that “dishonor?”) excellence in boneheaded communications. While I’ve long given up hopes for staging a gala black tie event at a posh Manhattan hotel …

Make A New Year’s Prediction #commpro2014
Join the Conversation
Editor’s Note: Throughout the month of January share your thoughts about what will be dominating MARCOM planning meetings. 140 characters or less please. hashtag #commpro2014




The PR Epicenter – A Quick-Ish Story
I’m excited that you clicked on our channel that will feature expert discussions and insider tips from The PR Epicenter. Our posts are all about understanding why TIMING is EVERYTHING for your brand. First, a little background on me… In case you missed it my name is Adele Gambardella-Cehrs. I’m a marketing executive, entrepreneur, award-winning blogger, web show host, and I absolutely love PR.

The Top 10 Blog Posts of 2013
For the Agile Engagement Channel
For the first time this year, tablets and smartphones surpassed desktop usage forshopping and social networking, marking 2013 as “the year we all went mobile.” The influx of new communication tools inspired PR and marketing pros to rethink traditional tactics in order to better accommodate the needs of their audiences. Beyond PR’s top blog posts of 2013 offered tips on competing …

7 Strategies to Keep the Holiday Momentum Going
For the Effective Email Marketing Channel
According to the Harvard Business Review, increasing customer retention rates by five percent increases profits by 25 to 95 percent. However, after the rush of holiday campaigns, some subscribers throw in the towel. Maybe they just wanted to receive your emails during the holidays, or they’re tired of their inbox being overwhelmed with emails. Whatever the case, it’s important to keep the …

PRIME Research CEO Mark Weiner Can Help You End the Great PR Measurement Debate
For the PR ROI Channel
Happy New Year from PRIME Research! On Thursday, January 9, join PRIME CEO Mark Weiner and other measurement experts for a webinar that will surely change the way your company views its PR and marketing ROI.




Increase Engagement… Increase Your Bottom Line
FREE WEBINAR: Thursday, January 16th
According to Gallup, 70% of American workers are “not engaged” or “actively disengaged” costing the U.S. an estimated $450 – $550 billion per year. The constant changes in technology, social media and mobile can be overwhelming. As a result, many organizations are faced with challenges when it comes to communicating with their key target audiences. How can you implement a …

Newsworthiness: New Context & Opportunities for PR
FREE WEBINAR: Thursday, January 23rd
What’s newsworthy? The very definition of “news” is changing, and this evolution creates the opportunity for PR pros to create timely content that earns credibility, earns media and generates ongoing (and relevant) visibility for the brand. Taking pages from the journalistic and content marketing playbooks, this webinar will include a discussion of the evolution of news, how to map the resources …


PREDICTIONSpowered by evolve24


Predicting The Mobile Market In 2014…
Wireless bargain hunters rejoice. Carriers are listening. If you’re in the market for a better value for your wireless plan, 2014 should be a good year for you.

Entering A New Phase Of Evolution For Content Marketing,
The Drum
Quality, editorial direction and professionalism have returned as guiding principles. While there is still room for the amateur, brands and their agencies need to quickly take this disciplined approach to their publishing.

What Does Content Marketing Look Like In 2014?
Who is in control of the buying cycle?

The Future Of Video Advertising
Reel SEO
Can Video Advertising find a way to draw those all important ad dollars away from TV, or at least get tied into those ad dollars?

The Next Big Economies? The Jury Is Still Out.
The Guardian UK
Is it China, Russia or Mexico? Is Europe a write-off? And what about Britain and the USA?

Culinary Trends
Take Part
The hip menu items of 2014 sound suspiciously like last year’s predictions of hip menu items for 2013!




Chrysler’s Now An Italian Car Company
Time Magazine
Benvenuto Fiat-Chrysler.

Snapchat Hacked
The Sydney Morning Herald
More than 4.5 million Snapchat usernames and phone numbers have leaked after hackers exploited a security flaw exposed by Australian white-hat hackers and posted the information online.

Hackers Taunt Skype: ‘Stop Spying On People!’
The Syrian Electronic Army targets the public faces of Skype, hacking messages to its blog and to its Twitter and Facebook accounts.




My 2013
Richard Edelman – 6 A.M.

5 Steps to Improving the Customer Experience with Big Data
Brian Solis

PR, Politics, and The New Transparency

Happy New Year 2014
Heidi Cohen: Actionable Marketing Expert

NFL’s Tony Gonzalez Talks Fitness Tech

Three Tips to Save Your Job and Increase Attention on Twitter in 2014
Experience: The Blog: Social Experiences that Build Brands