Thursday, February 14, 2013

 Thursday, February 14, 2013



The Flacktrack
By Dawn Sullivan, HB Agency
Thanks to services like Songza and iHeartRadio’s “Perfect For”, customizing music to fit your mood or “activity” is a snap. But, for the modern PR agency professional, tunes designed for “working” hardly cut it. Our job is a constant state of flux – ups and downs, frustration and adulation, fire tamping and blue-sky thinking.

What’s My Rate? Find Out What You Will Actually Make
The Hiring Hub…By Marie Raperto, President, CIM Search
I’m always being asked about what freelance rate someone should charge or, if they move to a new spot, what raise should they ask for? One of the first things you need to know is how much you want to make or need to make. From there, you can calculate what you will need to earn to net what you want/need.

A Study in Contrasts: Senator Marco Rubio and President Obama
Gene Marbach At Large
It’s not easy being your party’s presumptive front-runner for the presidential brass ring in 2016. Nor is it easy to be deemed your party’s savior, a label pinned on Senator Marco Rubio (Republican, Florida) by no less an authority than Time Magazine. Hopes run high and expectations rise to rarefied heights.



PR Fights Back
By Nick Oliverio, PRIME Research, for the PR ROI Channel
Unwilling to accept a negative New York Times review of its new model S sedan, Tesla CEO Elon Musk immediately challenged the accuracy of the reviewers facts based on data collected in the automobile’s internal computer diagnostics system. Two important PR lessons from this story …

SEO Tips for Developing Effective Messages
By Sarah Skerik, Vice President-Social Media, PR Newswire, for the Agile Engagement Channel
It should go without saying that if you’re publishing content online, you should be capitalizing on the opportunity to positively influence search engine rankings for your organization. Each piece of content a brand publishes can (and probably should!) improve the search engine rank of the company’s web properties.

Rethinking Shareholder Value and CSR: “Do Well by Doing Good” a False Premise
By Derek F. Abell, Professor Emeritus & Founding President, European School of Management and Technology, for the Corporate Social Responsibility Channel
Two central tenets of contemporary management, value-based management (VBM) and corporate social responsibility (CSR) are right in theory but …

Digital Heaven – Or Immortal Hell? (Free Webcast)
In The Green Room With Samir “Mr. Magazine” Husni , Ph.D.
Session Overview (Why Attend this Free Webcast) Your print magazine is about to draw its last breath of ink and you’re there by its side, holding its pages and whispering everything is going to be all right. You have a plan. Before the Grim Reaper rides in on his pale horse, you quickly usher digital’s transplant team in and they watch as you pull the heart right out of your print magazine …



Ex-LAPD Cop Gains Sympathizers on Social Media
The life and apparent death of the ex-Los Angeles Police Department cop who declared war against police corruption has generated a social media fringe of fans who are asserting that Christopher Jordan Dorner was really a hero seeking justice, despite being a suspect in four killings.The sympathizers have garnered 18,336 supporters on a Facebook page entitled “We Stand With Christopher Dorner.” The online group has posted Dorner’s manifesto against corrupt police — a document that was “scrubbed by mainstream media outlets,” the webpage charges. Another Facebook page, “We Are All Chris Dorner,” had 3,819 “likes,” or followers, with 6,620 people talking about the page devoted to how the 6-foot, 270-pound Dorner was “the victim of a manhunt and smear campaign. 5 years ago he was fired from the LAPD for seeking to expose corruption within it.”

Britain Suffers from “PR problem” in China
Telegraph UK
Britain has a major “public relations problem” around its visa system in China, according to the head of the China-Britain Business Council. The UK is perceived as unwelcoming by many Chinese tourists and business leaders, which has made some investors “reticent” to engage with this country, Stephen Phillips, chief executive of the agency has warned. Mr Phillips, whose organisation helps British companies tap into the world’s second biggest economy, has spoken out as part of The Daily Telegraph’s campaign to relax visa rules for Chinese visitors.



Answers To 8 Online Marketing Questions You Were Too Embarrassed to Ask (Article and Infographic)
The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are afraid of looking weak by seeking to learn the basics of Online marketing. For the past half-decade, my Marketing team has been using PPC ads, SEO, social media, blogs, and other online tools to reach a wide audience and educate them about a topic as seemingly boring as inventory management software. If we can do it, you can definitely do it as well. In that spirit, I would like to humbly offer my answers to eight questions about online marketing that we find many companies are still too embarrassed to ask …

Gartner Report Reveals Global Mobile Phone Sales Fall for First Time in Three Years
Mobile Marketing Watch
Worldwide mobile phone sales declined 1.7 percent in 2012 according to a new report from Gartner. The report confirms that this is the first time sales have seen an annual decline in three years. “The last time the worldwide mobile phone market declined was in 2009,” explains Anshul Gupta, principal research analyst at Gartner. “Tough economic conditions, shifting consumer preferences and intense market competition weakened the worldwide mobile phone market this year.”

Dunkin’ Launches Twitter Sweeps For V-Day
In recent years, Valentine’s Day has become one of the most important holidays of the year for Dunkin’ Donuts. In 2011, the introduction of heart-shaped donuts was the most successful donut launch in Dunkin’s history, according to the company. Not surprising, then, that the chain is doing it up for V-Day. Menu-wise, it has added another variety of heart-shaped donuts this year (Brownie Batter). It’s also offering a lineup of dark chocolate mocha beverages around the holiday. And the QSR is leveraging social media harder than ever for V-Day, with efforts including a V-Day Twitter sweepstakes launched Wednesday. Read more:



Another Investor Sues Apple, Taking a Page From Einhorn Playbook
Fox Business
Apple Inc on Wednesday was hit by another shareholder lawsuit, a case that is similar to the court challenge that star hedge fund manager David Einhorn brought as part of his push to unlock the company’s cash hoard. The new lawsuit, filed by an investor from Pennsylvania in U.S. District Court in New York, seeks to block Apple from moving forward with a February 27 shareholder vote on two proxy proposals. One of the proposals is the same measure Einhorn targeted that would eliminate from the company charter Apple’s ability to issue preferred stock. The other, which was not part of Einhorn’s case, involves an advisory “say-on-pay” vote for shareholders to weigh in on Apple’s executive compensation. The lawsuit accuses the iPhone maker of failing to disclose details of how it determined top executives’ pay.

U.S. SEC Prepared to Tackle Possible PCAOB Budget Cuts -Walter
U.S. Securities and Exchange Commission Chairman Elisse Walter said Wednesday her agency is prepared to work with the country’s top audit watchdog should automatic and drastic budget cuts known as “sequestration” take effect in March. The Public Company Accounting Oversight Board, a nonprofit corporation, would face a potential $18 million cut to its budget if sequestration took effect, according to a White House budget document released last year. The PCAOB does not receive any congressional appropriations, funding its budget through fees on public companies and brokers.

A Labor of Love in the IR Debate
The Drum
Love is in the air this Valentine’s Day, but you’d think most dull economists would not even notice the passing of February 14. When it comes to love and sex, the first word that pops into most people’s heads isn’t ‘economics’. One Australian newspaper even had a top 10 list of the sexiest economists in Australia (and it wasn’t hard to get on that list, believe me!) But wait! I have news for all of you! According to a new UK study, economics students were found to be the most promiscuous students on campus. Yes, we were a clear number one! Not even on a seasonally adjusted basis! The survey of 4,656 undergrads (by website Student Beans) found that economics students had nearly five sexual partners since starting uni (imagine the strike rate you’d get with a double degree) compared to less than two for those studying environmental science (they obviously spend too much time hugging trees instead of people).




Corporate PR Pros Don’t Always Toe the Company Line
Business News Daily
If you thought public relations professionals existed purely to sing the praises of the companies they work for, think again. A new study of senior public relations professionals found that, while it can often be difficult for them to disagree with company decisions, these employees often do. The study by researchers at Baylor University and the University of Texas at Austin drew on on in-depth interviews with senior PR professionals who had all held top positions at corporations, nonprofits or government entities.

Tesla CEO Fires Back at NY Times Review of Model S
Fox Business
Investors were fleeing Tesla (TSLA) stock earlier this week in response to a critical review of its new Model S sedan. Now the company is firing back to defend the Model S and its line of electric vehicles. (Editor’s Note: Read more about this issue on the PR ROI channel post, “PR Fights Back”, today on




Meredith Emerges as Time Inc.’s Potential Buyer, New Owner of People
Ad Age Digital Next
Time Warner, the media business that spans TV, film and print, is considering the sale of most of its magazines to Meredith Corp., the publisher of Better Homes and Gardens, a person familiar with the talks said. Under the terms being discussed, Meredith would acquire all but three of Time Warner’s magazine titles, according to the person, who asked not to be named because the discussions are private. Time, Sports Illustrated and Fortune would remain with Time Warner, the person said. Meredith is more interested in titles such as People, Real Simple and InStyle that line up with its magazines aimed at women, according to the person.

66% of Advertisers Integrate Social Ads Into Online Campaigns, Vizu Survey Reveals
Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. About 66 percent of advertisers say they integrate paid social ads into their online campaigns. While another 51 percent say they integrate social ads into their offline marketing efforts. According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. Offline, advertisers reported that they are most inclined to run paid social ads with print and TV campaigns.

Slacker Aims to Take on Pandora With New Redesign
Digital streaming service Slacker has rolled out a new look to better compete against booming services such as Pandora, Spotify and iHeartRadio. The six-year-old service is tweaking its approach with a slew of new features and hand-picked song matches instead of ones based on an algorithm. Although Slacker has four million monthly users, it doesn’t come close to Pandora’s market share (65 million) and it aims to change that.

New Report Unveils Conscious Media Ecosystem and Its Impact on Popular Consciousness
sparks & honey, a next generation cultural identification agency, along with premier Conscious Media content provider, just released a new report detailing the explosive growth and continued integration of Conscious Media into mainstream media and culture. The study, titled “The Explosion of Conscious Media,” reveals that an astonishing 100 million people in the U.S. are already tuning into Conscious Media — defined as content that combines spiritual and scientific concepts to inspire awakening and awareness, drawing from both eastern and western traditions. The sparks & honey/ report identifies who is consuming Conscious Media, where it can be found and the cultural shifts driving its adoption.




Why Use Enterprise Social Networks For Internal Communication?
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The Mirror and the Periscope
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Facebook Refocuses PMD Program On Paid Media, Puts Badge Requests On Ice
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True Story: I Faked a Baby on Facebook
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I’m Not Into Social Media
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FERF Wants to Know!
Financial Reporting Blog
Investor Relations