Thursday, August 22, 2013 (Highlights: McDonald’s Social Media; Mobile is Global; WH Going to the Dogs; Barnes & Noble’s ‘Train Wreck’ Investor Call; Google ‘Helpouts’)

 Thursday, August 22, 2013




The White House Gets A Dog: Interns Get Dog Food
By Susan M. Tellem, Partner, Tellem Grody PR, Inc.
You may have noticed if you read my CommPRO.Biz opinion piece in early July about unpaid interns that I have an ax to grind. After running various businesses over the past 30 years, I’m vociferous about the important role interns play in a business, how internships contribute to better employees and how they should be paid accordingly. Ten dollars an hour seems fair to me. It’s the law …

The Silent Language of Leaders
By Carol Kinsey Goman, Ph.D
The vice president of a Fortune 500 company is speaking at a leadership conference. He’s a polished presenter with an impressive selection of organizational “war stories” delivered with a charming, self-deprecating sense of humor. The audience likes him. They like him a lot. Then, as he finishes his comments, he folds his arms across his chest and says, “I’m open for …

Greedy Hospitals – The Ultimate Healthcare PR Dilemma
By W.T. “Bill” McKibben, Senior Counsel, The Great Lakes Group
Nothing illustrates the runaway cost of medical care in America quite as starkly as the rush to build proton therapy centers. Hospitals, and even private entities, are racing to build these facilities that run more than $200 million bucks, $100+ million on the cheap. While it is true that for some cancers proton therapy shows real promise, the number of patients who might benefit is tiny.




How McDonald’s Manages and Monitors Social Media
For the Strategic Video Communications Channel
Mike Bako, Marketing Manager of D S Simon, speaks with Lainey Garcia, Manager of External Communications for McDonald’s Corporation, about how McDonald’s manages and monitors their social media accounts. More from Lainey Garcia: “I would suggest to make sure that you have the right teams in place, understand social media monitoring tools and that have the bandwidth to handle that …

Mobile is Global Part II — The Investor Speaks Many Languages
For the Mobile IR Channel
Last April, I addressed the growing global reach of theIRapp™ in Mobile is Global Part I — A wake up call for the IR industry. Four short months later, the global reach of theIRapp™ has more than doubled with public companies in Brazil, the Netherlands, Belgium, Israel, Canada and Australia / New Zealand recognizing the necessity of a turnkey mobile technology native application platform …

Cutting Through the Hype of Impact Investing
By Dr. Maximilian Martin & William Burckart: For the Corporate Social Responsibility Channel
“We’ve got a great idea here that can transform our societies by using the power of finance to tackle the most difficult social problems … the potential for social investment is that big.” — David Cameron, U.K. Prime Minister …Much has been said about the potential of impact investment-the practice of investing with …

Create Discoverable Stories Using Editorial Calendars
By Sarah Skerik, Vice President, Content Marketing, PR Newswire: For the Agile Engagement Channel
Story timing plays a crucial role in determining whether or not your story is discovered by your audience. For years and years, media outlets have been publishing their editorial calendars, to help brands manage ad buys and PR pitches. Those same editorial calendars are a rich resource for content …

Critical Minute – Fair to Trade
For the Critical Now Channel
The United States and Canada have the largest trade relationship in the world. In 2012, US merchandise-only trade with Canada exceeded more than $320 billion and crossed all industries.




What Goes on in the Boardroom Doesn’t Always Stay in the Boardroom…
In the Office With Keith Gottfried of Alston & Bird
What goes on in the boardroom doesn’t always stay in the boardroom… In recent weeks, we have had a number of matters relating to corporate governance played out in public and well-dissected by the media. We’ve had a ringside seat for the battle between hedge fund titan and activist Bill Ackman and JC Penney …




Murdoch Speculation Suggests UK Newspaper Business Could Close if Criminal Charges are Brought
The Drum
Lawyers speculating on Rupert Murdoch’s intentions for his publishing empire have said that closure or a sell off of his entire UK newspaper business, including titles such as The Times, the Sunday Times and The Sun, could happen should charges be brought against News UK in relation to phone hacking and bribery of public officials.

Google Announces “Helpouts,” a Help-For-Cash Video Chat Service
Ars Technica
Google has quietly launched a website for “Google Helpouts,” a new p2p video chat helpline service. Anyone can sign up to receive or provide help, and providers can make money off chat sessions. While Helpouts has yet to launch, a good deal of information can be gained from the support site. Anyone can sign up to provide help; just enter in your skills, availability, qualifications, and pricing, and Google will match you with people in need of your assistance. You can even include an introductory video of the services you’ll be providing.

Police ask Netizens to Not Spread Rumors
China Daily
Police and experts are asking netizens to practice self-discipline when surfing the Internet and join the effort to reduce false online rumors. Beijing police said on Wednesday they have smashed a company that allegedly made and spread fake information on websites for profits, and arrested two men suspected of fabricating online rumors and harming others’ reputations. Yang Xiuyu, founder of the Erma Co, and his employee Qin Zhihui are suspected of using fake information to attract followers, according to a statement provided by the Beijing Public Security Bureau.

Zuckerberg Wants to Bring the Whole Planet Internet Access
Facebook founder and CEO Mark Zuckerberg wants to bring Internet access to everyone. Late Tuesday he announced the launch of, an initiative to bring Internet access to the two-thirds of the world’s population that can’t get online. Only 2.7 billion people have Internet access, with Internet adoption growing by less than 9% annually.

China’s Trial Of The Century: Why People Care About The Bo Xilai Trial
International Business Times
The biggest story in Chinese news this week will take place in the unassuming city of Jinan, Shandong Province. Though a long way from Chongqing, the bustling southern municipality that fallen political leader Bo Xilai once helmed, it’s where Bo’s trial for abuse of power and bribery will begin Thursday, officials in Beijing have announced. The dramatic story surrounding Bo Xilai, his wife Gu Kailai, the deceased British citizen Neil Heywood, and the fate of the couple’s son, Bo Guagua, involves every possible sensationalist headline and includes murder, money, and lies.

Huffington Post to End Anonymous Comments
Giga Om
The Huffington Post which has logged more than 260 million comments in its history will end anonymity in those comments, founder Arianna Huffington said Wednesday morning. “Trolls are just getting more and more aggressive and uglier and I just came from London where there are rape and death threats,” Huffington said…




Goldman Not Only Firm Facing Erroneous Trade Losses
The Wall Street Journal
Goldman Sachs Group Inc. GS -1.54% is not the only trading firm facing potential losses after the bank on Tuesday flooded the U.S. stock-options market with erroneous orders. Options traders said Wednesday that more than 24 hours since the incident – which lasted for about 20 minutes – they still weren’t sure whether some trades would stand, and whether firms in addition to Goldman would be saddled with losses on related transactions.

Ackman Acknowledges ‘Mistakes’ in Letter to Investors
The New York Times
The activist investor William A. Ackman finds he is being held to account. After a turbulent few months, in which he resigned from the board of J. C. Penney and continued to lose on his bet against Herbalife, Mr. Ackman, the head of Pershing Square Capital Management, wrote to his clients on Tuesday to provide some context for the recent headlines.

Barnes & Noble Totally Reverses Strategy in Train Wreck of an Investor Call
Giga Om
Want to know what Barnes & Noble’s plan is for the future? In that case, it would be wise to ignore pretty much everything the company has said it was going to do in recent months.Getting out of the tablet business? Nah, Barnes & Noble is going to keep manufacturing color devices in-house. Separating the Nook and retail businesses? Not happening. In an analyst call following this morning’s disappointing earnings report – in which Nook revenues were down 20 percent for the quarter…

The Next Enterprise IPO? SugarCRM Nabs $40M From Goldman Sachs
Venture Beat
SugarCRM has secured $40 million in equity investment from Goldman Sachs, a sure sign that it intends to go public in the next few years. The company operates in a crowded space and competes with customer relationship management (CRM) giant, among others. However, it has carved out a lucrative niche of customers in sectors like insurance, manufacturing and health care. Landmark customers include Sennheiser, one of the largest makers of headphones and other audio devices.

Disney To Eliminate 175 Jobs At ABC Television Group
Walt Disney is preparing to eliminate approximately 175 positions at its Disney/ ABC Television Group, according to a person familiar with the situation, the latest in a string of cutbacks across its operations. Previous trims have taken place at the company’s ESPN and film operations as the Mouse House tries to align its employee roster with the types of of business it expects to do in the months ahead. The Disney/ABC Television Group encompasses the company’s ABC broadcast network, its owned-and-operated stations…

Target CEO: Canadians Don’t Get How Low Our Prices Are
Target Corp. officials remain “highly confident” in their new Canadian operations despite a weak start, company officials said Wednesday. The Minneapolis-based retailer reported a larger-than-expected loss of 21 cents per share from its Canadian segment during the second quarter. Target is a little more than halfway toward its goal of having 124 stores there by the end of the year.

Bloomberg Forced to Act After Reports Detail Lapses Over Client Data Access
The Guardian UK
Bloomberg is to change its corporate policies to maintain distance between its news and sales operations, after a report recommended dozens of ways that the organization could keep reporters from using client information. The company released two reports on Wednesday from outside analysts who were called in after clients complained that Bloomberg reporters were accessing data that may have been confidential.




Lessons Marketers Can Learn From the One Direction Brand Phenomenon
Brand Republic
But how did the manufactured X Factor band – who took third place in the 2010 series – become such a phenomenon? It comes down to democratisation, according to former Syco/Sony Music Entertainment marketing director Mark Hardy, who launched the “digital first” initiative around the One Direction boys, working closely with Genevieve Ampaduh, the current head of digital marketing at Sony Music Entertainment.

How To Make A Marketing Analytics Mindset Stick
As more and more marketing organizations embrace advanced marketing analytics, a few trends are beginning to emerge that separate the most successful efforts. And one that’s most striking is this: While building the right marketing measurement tools and processes is hard, getting people to embrace and use them can be ever harder. Much harder. Making the marketing analytics mindset stick across the organization doesn’t happen automatically. What’s more…

GoDaddy Buys a Marketing Startup to Broaden Its Main Street Appeal
There’s long been big money in selling ads to small businesses. In decades past, companies that published phone books banked a large chunk of the profits. Today, tech companies-including giants like Angie’s List (ANGI), Google (GOOG), and Groupon (GRPN), as well as dozens of startups-are vying for local digital ad spending, which will top $38 billion in 2016, according to BIA/Kelsey.

Making Stone Soup: How to Really Make Collaborative Innovation Work Where You Work
Huffington Post
One of the first stories I ever learned to read was called Stone Soup. It was a tale about three wily soldiers with no food or money who come to a wary village and set a large iron cauldron by the well in the town square. As the inhabitants look on, the soldiers fill the vessel with water and ceremoniously place a large stone in the pot. Intrigued, the villagers come out to examine and critique the colorless concoction. Some suggest that the broth would be improved with carrots or potatoes and such to which the tricksters agree. The meal gains momentum as the folks each willingly add some small ingredient.

A Safer Waterfront in Lagos, If You Can Afford It
The New Yorker
Lagos, Nigeria’s commercial capital, sits in a state so filled with lagoons that more than a fifth of it is covered in water. The prime land in the city is on Victoria Island, at the edge of the Atlantic Ocean. In the early aughts, Bola Tinubu, the former governor of Lagos State, said that he had grown worried about the sea eroding the island’s coastline; the area is, on average, two metres above sea level, and businesses along the coastal highway have been flooded in the past. He enlisted the Lebanese-Nigerian property developer Gilbert Chagoury, of Nigeria’s Chagoury Group…

Double Stuf Oreos’ Surprise Twist: Are They Really ‘Double’ Stuffed?
The Los Angeles Times
Think those Double Stuf Oreos are really double-stuffed? Well think again. A New York high school math class found the cookies don’t really live up to their name. Dan Anderson, a math teacher from Queensbury, N.Y., assigned his students an experiment to see whether Oreo Double Stuf Cookies contain twice as much creme filling as their original counterparts. After weighing and measuring, the students concluded that Double Stuf Oreos contain only 1.86 times as much filling.




Top Roger Ailes Adviser Fired and Escorted From Fox News Building
Hollywood Reporter
Brian Lewis, a Fox News Channel veteran executive considered the right-hand man to Roger Ailes, was working on his separation agreement Tuesday after having been fired and escorted from his office last month over what insiders are calling financial issues and other performance problems, The Hollywood Reporter has learned. “After an extensive internal investigation of Brian Lewis’ conduct by Fox News, it was determined that he should be terminated for cause, specifically for issues relating to financial irregularities, as well as for multiple…

Roger Ailes Fired His PR Chief, and Now He’s All Alone
News this morning that Fox News fired Roger Ailes’s longtime PR chief Brian Lewis represents a massive shake-up at the network. Although Ailes’s recent programming moves – shuffling Shep Smith and Megyn Kelly to prime time – have generated headlines, Lewis’s departure is far more consequential to the long-term direction of the channel. While little known outside the clubby cable news industry, Lewis was one of the most powerful executives at Fox News…

Change management needs brand, PR
Companies should stop paying lip-service to internal communications in change management. Whether it’s communications to change behaviour following a restructure or merger, improve performance, embed values or develop teams – companies should treat internal communications as seriously as if they were launching a break-through product to the market. Otherwise, don’t bother.

WPP Acquires The Group in Communications Merge
IR Magazine
Online corporate communications firm The Group has been acquired by global advertising and PR company WPP, leading to the creation of a new consultancy. The Group will be merged with WPP’s own agency, Addison, in order to create what will be known as the Addison Group. The resulting consultancy …

The Stars of Fox News Rally to Defend Roger Ailes Against His Fired P.R. Man
The Atlantic Wire
For Roger Ailes, there’s no such thing as punching down. His public relations team is famously ferocious, and now that the longtime head of that team, Brian Lewis, has been fired, he’s being subjected to the same punching. After 17 years working for Ailes, Lewis was fired July 25 and escorted out of the Fox building. For media reporters who’ve dealt with Fox’s PR team, this was a huge deal.




Google Reportedly in Talks With NFL to Show Games on YouTube
Will Americans tune into YouTube for Sunday football games in the next couple years? A recent report raises the possibility. AllThingsD reports that top execs from Google and YouTube met with the National Football League on Tuesday to discuss the possibility of picking up the Sunday Ticket package, which broadcasts games not being shown in the local market.

News Corp. Unveils Global Programmatic Exchange: Says ‘Third Parties No Longer Invited To The Party’
Media Post
News Corp. has unveiled plans to launch a “global programmatic advertising exchange,” which it says will enable marketers to “collectively leverage” News Corp.’s online and mobile properties, as well as its data, for programmatic buying and real-time bidding. The exchange, dubbed The News Corp. Global Exchange, will utilize The Rubicon Project’s platform, and will replace all other “arrangements” that News Corp. has with other third-party ad networks.

New Attraction at U.S. Open: 50-Foot Social Media Wall
USA Today
The U.S. Open offers plenty of entertainment options, starting with the world’s best tennis players chasing the last major prize of the Grand Slam season. Add one more attraction to the list. The Open, which runs from Aug. 26-Sept. 9 in New York, will debut a 50-feet-by-8-feet social media wall, adjacent to Louis Armstrong Stadium…

Coca-Cola Shows off the Untapped Potential for 3D Printing in Advertising
Venture Beat
If you’re a company looking for a smart way to incorporate 3D printing in your ad campaigns, look no further than this example from Coca-Cola. To promote the launch of its new “mini” bottles in Israel, Coca-Cola invited people to its custom-made 3D printing lab, where the soda giant scanned the visitors and gave them 3D-printed “mini me” versions of themselves. While the use case isn’t new (CapturedDimensions offers a similar service)…

Al Jazeera America Launches, Sues AT&T
USA Today
Al Jazeera America, the latest offshoot of the Middle Eastern media empire, launched Tuesday afternoon with a flurry of live news and pre-taped segments, even as it lost a sizable portion of the viewer reach it had been counting on from AT&T. The news network, whose launch had been anticipated since Al Jazeera bought an existing channel in January, went live at 3 p.m. ET. on the lineup of four major cable and satellite TV distributors.





Microsoft Launches Ad-Free Bing Search for Schools
PC World
Microsoft has launched an ad-free, no cost version of its Bing search engine that can be used in public and private schools across the U.S. Activating ad-free search also activates an automatic filter that blocks adult content and enhances privacy protections, said Microsoft in a news release on Wednesday. The service is meant for primary and secondary (K-12) schools with students aged from 5 to 18. Several schools with more than 800,000 students have already signed up for the pilot program including the Los Angeles Unified School District…

Small Firm Creates A 3D-Printed Scale Model Of The Hyperloop
This video shows you probably the closest we’ll ever get to seeing a physical representation of the Hyperloop. It is a 3D scale model made by a nascent company called WhiteClouds and it showcases the teams 3D modeling prowess and, more wistfully, shows what the Hyperloop could be. The team at WhiteClouds went to work. Each designer took a component of the Hyperloop concept and designed digital 3D models based on images released by Musk. The model consists of elevated tubes that are supported by pillars. There are passenger transport capsules that run through the tubes and a station where people will load and unload.

Twitter Vine Beats Instagram Video with More Than 40 Million Users
Tablet Crunch
The Twitter Vine app only launched at the start of this year, but it has revealed that it’s just passed 40 million registered users. A lot of media fuss was made when Facebook released Video For Instagram back in June, saying that it would kill off Twitter Vine instantly. However, Vine’s managed to prove the naysayers wrong, by jumping from 13 million users in June to a huge 40 million users. That’s more than tripling its user base in less than three months. A big part of the increase in users was the Twitter Vine app for Android release in June…





The Disconnect Between Aging Management and the Younger Workforce
Brian Solis


My Vote For the Best Social Media Study of 2013


Why Multiple Layers of Engagement Matter
Ronn Torossian 5W

Ideas Require Application

chris Brogan

Click Click Chicken – Oven Ready PR Graduates
Heather Yaxley – GreenBanana

Why I Believe Yelp is Doomed to Fail
Peter Shankman